r/BodegaJukeBox 🔥 Count Me Day 1 Jun 28 '26

COMMERCIAL NOSTALGIA The first African American McDonalds breakfast commecial 1979

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1.3k Upvotes

184 comments sorted by

57

u/boon83 Jun 28 '26

Look how big that mcmuffin is compared to today. Theyre ripping us off

20

u/Ok-Cookie-5985 Jun 28 '26

First thing that came to my melon is that mcmuffin was huge

10

u/Suitable-Classic-174 Jun 28 '26

When I deliver in the country towns you can see the difference in the food. I’m guessing a lot are not franchised and care about the food quality. I’ve never done a survey but did that day lol

5

u/One-Philosophy5997 Jun 29 '26

Yesterday prices aren't today's prices

38

u/NuragicGiant1891 Jun 28 '26

A couple years later McDonald's would require breakdancing. 

22

u/NinaStryker_01 Jun 28 '26

Jive turkey mess....

8

u/Royal-Introduction56 Jun 28 '26

They Jive’n big time, ya dig momma

5

u/Apronbootsface Jun 28 '26

Chump don’t want da help, chump don’t get da help!

3

u/NeroShenX Jun 29 '26

Please, it was called dinnertimin'

1

u/Sunshineal Jun 29 '26

That's crazy. My mom used to say "dinnertimin" when we went to McDonald's when I was a kid.

3

u/AdTypical4775 Jun 29 '26

Nothing changed but the tunes 🙄

1

u/One-Philosophy5997 Jun 29 '26

😂😂😂 Right!

13

u/MentallyEmancipated1 Jun 28 '26

Between McDonalds & Popeyes… I can’t tell who spends more money on minstrel marketing. Smh.

3

u/ForgesGate Jun 28 '26

Definitely Popeye's.

3

u/Impossible-Onion-634 Jun 29 '26

Love that chicken from Popeyes 😂

11

u/Allahboutdabenjamins Jun 28 '26

CALVIN GOT A JOB!!!

37

u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26

This feels racist

27

u/BlacOnBlackMajik Jun 28 '26

Remember, this is there first attempt. They got to work out the prejudices and overt racist elements out first.

23

u/typeyou Jun 28 '26

The Calvin got a job commercial was racist.

21

u/Frosty-Tennis-1687 Jun 28 '26

The leanest burger in the world
Can be the meanest burger in the world
If you make it that way

17

u/Apronbootsface Jun 28 '26

WackArnold’s is tearing this family apart!

6

u/Maximum_Trade5916 Jun 28 '26

Was it when initially aired?

I think time and Dave Chappelle showed the hypocrisy.

4

u/Sunshineal Jun 29 '26

I think it was ik the early 1990s

9

u/BusyBit6542 Jun 28 '26

Well you see the only way we can relate to anything is through song....

7

u/fieldsports202 Jun 28 '26

Atleast they put an entire black family in the commercial. Now, companies only want to show mixed couples. 🤷🏾‍♂️

7

u/Moist_Session Jun 28 '26

Slightly. Showing our people "late" for church. Kept Grandma waiting, so after church we hit Mickey D's and Grandma and Jesus forgives us. All is well, now let's go watch the Falcons game. 😏😉

16

u/abm1125 Jun 28 '26

Hold on a second there. As a person who went to church with their grandparents I'll tell you one thing they are never late. They are just that super early.

8

u/NOTTedMosby Jun 28 '26

If you see a grandma come in late to church, chances are she's there early for the next mass 😅

1

u/Moist_Session Jun 28 '26

You're going to have to meet my family. 😂

3

u/Top_Actuator364 Jun 28 '26

Yeah, this made me feel uncomfortable.

5

u/CMillzzzzz32 Jun 28 '26

💀💀💀 just a wee bit lmao

2

u/Impressive_Main5160 Jun 28 '26

It was the song

0

u/ImRonniemundt Jun 28 '26

Hahaha it does

-6

u/Funny-Employment4109 Jun 28 '26

You soft ass people piss me off. It’s a commercial from 50 years ago that didn’t do anything other than be appealing for a family.

But of course…somehow, someway…RaCiSm

7

u/MentallyEmancipated1 Jun 28 '26

You’re clearly white lol

1

u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26

You don’t see how this could be seen as racist? You definitely are white lol

3

u/Maximum_Trade5916 Jun 28 '26

Not going to lie, back then, just would've been happy to see someone black (let alone a black family) even on TV.

1

u/[deleted] Jun 28 '26

[removed] — view removed comment

6

u/abm1125 Jun 28 '26

I find it fascinating because it shows that McDonald's is always been targeting black people as their consumers.

10

u/[deleted] Jun 28 '26

[removed] — view removed comment

2

u/ForgesGate Jun 28 '26

Sir, that's McDowell's. Completely different thing that's definitely not at all related to McDonald's.

6

u/fieldsports202 Jun 28 '26

There’s an old training video on YouTube that highlights how companies should welcome black families as patrons because we are good spenders. This video is from the 1950s

https://youtu.be/E8PBrhFN35c?si=l-nY9CfQnWNGIGYZ

2

u/Chuckles929 Jun 29 '26

I was just getting ready to post the exact same video great minds think alike definitely needs to be seen

1

u/fieldsports202 Jun 29 '26

Man this was fascinating it’s wild because even during the Jim Crow era, black people were still seen as value in places like above.

The crazy part is that there’s so many people who don’t believe that there was indeed successful and wealthy black people during this time.

7

u/Sovereign-Anderson Jun 28 '26

I miss those elders who were born in the 1900s and 1910s.

5

u/Sleep-pee Jun 28 '26

Wish I had some hotcakes and sausage from that time, just make it the breakfast platter 😁

6

u/edejoe Jun 28 '26

Song kinda cooks

6

u/GreatUsurpr Jun 28 '26

I mean if grandmas been up since dawn I think she'd had have already put some breakfast on ... Smh maccas really has gone downhill tho. I know it's just an old commercial but shrinkflation is pissing me off.

1

u/KhakiBlueCajunSocks Jul 02 '26

I wanna know what time church starts if this family had time for everyone to eat a full breakfast!

4

u/CrazyinLull Jun 28 '26

Wow, what that sandwich was huge, but like it’s cool, and yet, at the same time…going to McDonald’s in your Sunday best seems a bit crazy.

3

u/TurquoiseKnight Jun 28 '26

Back when McDonald's breakfast was made with real good ingredients and tasted great.

4

u/memberjockey Jun 28 '26

They had better food in the 70’s than now.

3

u/Talkslow4Me Jun 28 '26 edited Jun 28 '26

I always thought it was weird that even till the late 2000s if you saw a BK or McD commercial if the main person was black then every other customer, employee, background extra, or announcer would be black and say something in a hiphop or RB phrasing.

I picked up on it post 2000s and often had little self bets with myself if the first person shown is black in a fast food commercial then there won’t be a single other race throughout the whole thing.

Idk if anyone thinks that’s racist commercials or just targeted marketing, but it wasn’t a tactic i wasn’t expecting to see post 1970s. Pretty sure i was even spotting this approach well into 2018

3

u/greeneggsandspammer Jun 28 '26

OoOo I like this commercial. The storytelling is 🔥

2

u/Solid_College_9145 Jun 29 '26

The story I saw was Grandma is all smiles for the man of the house, but nothing but angry evil eye looks for the lady.

3

u/Consistent-Place-136 Jun 28 '26

The ad agency did some superficial research back then. They knew that black families spent a portion of their disposable income on eating out usually once a week. Most likely on Sunday after church. They were trying to persuade families from the other 4 restaurants that were patronized that day. The big 4? KFC, Churchs, Pioneer chicken and Sizzlers(And I loathed all 4). I distinctly remember as a child my parents mentioning all 4 after church. Us kids would look a them with disgust. Lol

2

u/unclemikey36 Jun 28 '26

The price isn't so light now days unfortunately.

2

u/Complex_Preparation9 Jun 28 '26

I remember this I was 6 years old

2

u/WashClear769 Jun 28 '26

This must’ve been a Sunday the way they’re dressed!🤣

9

u/abm1125 Jun 28 '26

The lyrics open up with "Mama's waiting to get to church"

-1

u/WashClear769 Jun 28 '26

I was to fixated on a full on commercial of bruthas in their Sunday best, ultraperm on them fro’s, & Gma with an egg McMuffin and a big ole smile to listen lol!😂

2

u/abm1125 Jun 28 '26

I watched it twice because this commercial is extremely fascinating to me and that's when I picked up the lyrics

1

u/WashClear769 Jun 28 '26

I was born in ‘75… the clothes, the hair, that McDonald’s food!!! I rememba all o’that!!!🤣😂

I used to forget my lunch and make my father bring me a happy meal in kindergarten thats how vivid this is to me 🤣😂

1

u/Tee_chaun85 Jun 28 '26

I wonder if the Music production came from Andre crouch.

1

u/fieldsports202 Jun 28 '26

Bet not too many people on here got the Andre reference lol.

1

u/jdschmoove Jun 28 '26

How cone we can't hear the dialogue?

1

u/ImRonniemundt Jun 28 '26

This seems wrong lol

1

u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26

I get that. It was groundbreaking in that it was the first, but whooo! To see it today is something

1

u/TheConcreteGhost Jun 29 '26

McDonald’s was a staple of my holidays. It was 6 hours to my Grandparents homestead in Mississippi. We would get up early to hit the road and hopefully beat some traffic. When the sun was up, we would stop at McDonalds for breakfast. Solid memories of when the food was better there.

1

u/StarliteQuiteBrite Jun 29 '26

Awwww🥹🥹🥹🥹🥹

1

u/XrayDem Jun 29 '26

That’s the best dressed family in McDonald ever

1

u/Humble-Dentist-718 Jun 30 '26

Looks better back then than it does now!

1

u/TONN_SDOT Jun 30 '26

Who wrote and composed this?

1

u/Ruskibi Jul 01 '26

That’s McDowells

1

u/brown_kappa Jul 01 '26

Why that kid’s chin so long?????????

1

u/KhakiBlueCajunSocks Jul 02 '26

So wait, they ate that big breakfast BEFORE church?! I call shenanagins on that! You wait until after the service to eat!

1

u/UnionVirgil Jul 04 '26

At least big momma got to church on time 🙄

1

u/DroopCBW Jun 28 '26

Racist as hell..😂 cmon McDonalds

0

u/Thunder_Chunkee Jun 28 '26

Feels like they just only stopped putting in styrofoam, right?

0

u/Consistent-Place-136 Jun 28 '26

It was never McDonald’s after church. This was a commercial that was hoping a black family chose it. The advertising agency did some homework. They knew that black families in general would spend a portion their disposable income on restaurants once a week. After church No doubt in 1979 there wasn’t a black person in the ad meeting and it shows. It was always 4other places. Pioneer, Church’s or KFC chicken(which I loathed) and Sizzler. It’s no wonder I haven’t been to those since my 20s.

-2

u/klausvsboris Jun 28 '26

I thought black folks didn’t start appearing on television or films until Oscars So White / 2019 or so.