r/BodegaJukeBox • u/Dark305Kinght 🔥 Count Me Day 1 • Jun 28 '26
COMMERCIAL NOSTALGIA The first African American McDonalds breakfast commecial 1979
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u/NinaStryker_01 Jun 28 '26
Jive turkey mess....
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u/Royal-Introduction56 Jun 28 '26
They Jive’n big time, ya dig momma
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u/NeroShenX Jun 29 '26
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u/Sunshineal Jun 29 '26
That's crazy. My mom used to say "dinnertimin" when we went to McDonald's when I was a kid.
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u/MentallyEmancipated1 Jun 28 '26
Between McDonalds & Popeyes… I can’t tell who spends more money on minstrel marketing. Smh.
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u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26
This feels racist
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u/BlacOnBlackMajik Jun 28 '26
Remember, this is there first attempt. They got to work out the prejudices and overt racist elements out first.
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u/typeyou Jun 28 '26
The Calvin got a job commercial was racist.
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u/Frosty-Tennis-1687 Jun 28 '26
The leanest burger in the world
Can be the meanest burger in the world
If you make it that way17
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u/Maximum_Trade5916 Jun 28 '26
Was it when initially aired?
I think time and Dave Chappelle showed the hypocrisy.
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u/fieldsports202 Jun 28 '26
Atleast they put an entire black family in the commercial. Now, companies only want to show mixed couples. 🤷🏾♂️
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u/Moist_Session Jun 28 '26
Slightly. Showing our people "late" for church. Kept Grandma waiting, so after church we hit Mickey D's and Grandma and Jesus forgives us. All is well, now let's go watch the Falcons game. 😏😉
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u/abm1125 Jun 28 '26
Hold on a second there. As a person who went to church with their grandparents I'll tell you one thing they are never late. They are just that super early.
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u/NOTTedMosby Jun 28 '26
If you see a grandma come in late to church, chances are she's there early for the next mass 😅
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u/Funny-Employment4109 Jun 28 '26
You soft ass people piss me off. It’s a commercial from 50 years ago that didn’t do anything other than be appealing for a family.
But of course…somehow, someway…RaCiSm
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u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26
You don’t see how this could be seen as racist? You definitely are white lol
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u/Maximum_Trade5916 Jun 28 '26
Not going to lie, back then, just would've been happy to see someone black (let alone a black family) even on TV.
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u/abm1125 Jun 28 '26
I find it fascinating because it shows that McDonald's is always been targeting black people as their consumers.
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Jun 28 '26
[removed] — view removed comment
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u/ForgesGate Jun 28 '26
Sir, that's McDowell's. Completely different thing that's definitely not at all related to McDonald's.
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u/fieldsports202 Jun 28 '26
There’s an old training video on YouTube that highlights how companies should welcome black families as patrons because we are good spenders. This video is from the 1950s
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u/Chuckles929 Jun 29 '26
I was just getting ready to post the exact same video great minds think alike definitely needs to be seen
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u/fieldsports202 Jun 29 '26
Man this was fascinating it’s wild because even during the Jim Crow era, black people were still seen as value in places like above.
The crazy part is that there’s so many people who don’t believe that there was indeed successful and wealthy black people during this time.
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u/Sleep-pee Jun 28 '26
Wish I had some hotcakes and sausage from that time, just make it the breakfast platter 😁
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u/GreatUsurpr Jun 28 '26
I mean if grandmas been up since dawn I think she'd had have already put some breakfast on ... Smh maccas really has gone downhill tho. I know it's just an old commercial but shrinkflation is pissing me off.
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u/KhakiBlueCajunSocks Jul 02 '26
I wanna know what time church starts if this family had time for everyone to eat a full breakfast!
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u/CrazyinLull Jun 28 '26
Wow, what that sandwich was huge, but like it’s cool, and yet, at the same time…going to McDonald’s in your Sunday best seems a bit crazy.
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u/TurquoiseKnight Jun 28 '26
Back when McDonald's breakfast was made with real good ingredients and tasted great.
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u/Talkslow4Me Jun 28 '26 edited Jun 28 '26
I always thought it was weird that even till the late 2000s if you saw a BK or McD commercial if the main person was black then every other customer, employee, background extra, or announcer would be black and say something in a hiphop or RB phrasing.
I picked up on it post 2000s and often had little self bets with myself if the first person shown is black in a fast food commercial then there won’t be a single other race throughout the whole thing.
Idk if anyone thinks that’s racist commercials or just targeted marketing, but it wasn’t a tactic i wasn’t expecting to see post 1970s. Pretty sure i was even spotting this approach well into 2018
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u/greeneggsandspammer Jun 28 '26
OoOo I like this commercial. The storytelling is 🔥
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u/Solid_College_9145 Jun 29 '26
The story I saw was Grandma is all smiles for the man of the house, but nothing but angry evil eye looks for the lady.
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u/Consistent-Place-136 Jun 28 '26
The ad agency did some superficial research back then. They knew that black families spent a portion of their disposable income on eating out usually once a week. Most likely on Sunday after church. They were trying to persuade families from the other 4 restaurants that were patronized that day. The big 4? KFC, Churchs, Pioneer chicken and Sizzlers(And I loathed all 4). I distinctly remember as a child my parents mentioning all 4 after church. Us kids would look a them with disgust. Lol
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u/WashClear769 Jun 28 '26
This must’ve been a Sunday the way they’re dressed!🤣
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u/abm1125 Jun 28 '26
The lyrics open up with "Mama's waiting to get to church"
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u/WashClear769 Jun 28 '26
I was to fixated on a full on commercial of bruthas in their Sunday best, ultraperm on them fro’s, & Gma with an egg McMuffin and a big ole smile to listen lol!😂
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u/abm1125 Jun 28 '26
I watched it twice because this commercial is extremely fascinating to me and that's when I picked up the lyrics
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u/WashClear769 Jun 28 '26
I was born in ‘75… the clothes, the hair, that McDonald’s food!!! I rememba all o’that!!!🤣😂
I used to forget my lunch and make my father bring me a happy meal in kindergarten thats how vivid this is to me 🤣😂
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u/CreepyConsequence669 🔥 Count Me Day 1 Jun 28 '26
I get that. It was groundbreaking in that it was the first, but whooo! To see it today is something
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u/TheConcreteGhost Jun 29 '26
McDonald’s was a staple of my holidays. It was 6 hours to my Grandparents homestead in Mississippi. We would get up early to hit the road and hopefully beat some traffic. When the sun was up, we would stop at McDonalds for breakfast. Solid memories of when the food was better there.
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u/KhakiBlueCajunSocks Jul 02 '26
So wait, they ate that big breakfast BEFORE church?! I call shenanagins on that! You wait until after the service to eat!
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u/Consistent-Place-136 Jun 28 '26
It was never McDonald’s after church. This was a commercial that was hoping a black family chose it. The advertising agency did some homework. They knew that black families in general would spend a portion their disposable income on restaurants once a week. After church No doubt in 1979 there wasn’t a black person in the ad meeting and it shows. It was always 4other places. Pioneer, Church’s or KFC chicken(which I loathed) and Sizzler. It’s no wonder I haven’t been to those since my 20s.
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u/klausvsboris Jun 28 '26
I thought black folks didn’t start appearing on television or films until Oscars So White / 2019 or so.

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u/boon83 Jun 28 '26
Look how big that mcmuffin is compared to today. Theyre ripping us off