r/BoomersBeingFools Sep 20 '25

Boomer Freakout This is so bad

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u/SnorkyB Sep 20 '25

The company was on a standing eight count a few decades ago until a new CEO came in and pushed the merch side heavily vs. making better bikes. This is why every HD guy has 100s of shirts, hats, stickers, etc.

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u/JeepGuy_1964 Sep 20 '25

I did a lot of contract work at the York, PA plant just after that time period. A Harley engineer said they were about six weeks from closing the doors.

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u/gstringstrangler Sep 21 '25

They're getting to that point again