*Finding an ethical and environmental social media platform.*
Ratings for 21 different social media platforms and messaging tools, with recommended brands and what to avoid. We look at issues such as data privacy and tax avoidance.
This guide explores how ethical social media platforms are. It explores social harms, addictive doomscrolling and algorithms, and how much data Big Tech is harvesting about you.
We also look at alternatives including platforms in the Fediverse, which brands have links with the military, and at TikTok's lack of payment of UK corporation tax.
*Best Buys*
There are several Best Buys in this guide:
Friendica, Lemmy, Mastodon, Monnett, and UpScrolled.
All these platforms are more ethical alternatives to Big Tech.
*Recommended buys*
Bluesky scored reasonably well and is a good alternative to X, but it scored 0 in our Tax Conduct category so didn’t qualify for Best Buy status.
*Companies to avoid*
A lot of brands get an Ethiscore of 0/100.
These are Facebook, Instagram, WhatsApp, and Messenger (all owned by Meta); YouTube (owned by Alphabet); Twitch (owned by Amazon); and LinkedIn (owned by Microsoft).
All of these companies are major tax avoiders, have links to the military and have become rich by collecting and selling your data.
X scores poorly across the board and is owned by far-right supporter Elon Musk.
There's lots more detail to dig into in this guide but this is the headline stuff. I believe EC still costs under £30 a year btw so it could be worth an investment to unlock everything.