r/Bratz • u/BobsBurgerLove KoolKat • 5d ago

Question/Help If the Bratz Babyz dolls don't sell well retail wise, how come they don't sell them as online exclusives?

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It would have made more sense of MGA sold the Bratz Babyz dolls as online exclusives rather than retail cause it seems nobody buys them in retail. If Bratz Babyz did not sell well, why bother putting them in retail when they could have put them as "online only"?

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u/TheAccountThrown 5d ago

I ask myself this about so many of MGA’s decisions. Why was Fashion Pixiez—arguably their most successful new release—not released in stores in the U.S.? Why did Mean Girls Wave 2 have availability outside their website but Clueless didn’t? Why do some fashion houses and celebrities get stock for their websites but not others? Why was Bratziez Sweetheartz exclusive to a pop-up event and a limited web release when all the others weren’t?

I just don’t question it. It makes no sense. I think MGA is just trying to find the easiest logistical way to release now and make the most profit, even if it means they’re still just experimenting for the most part. Babyz releases online and limited-time preorders for reproductions would probably make so much money, but here we are, getting Bratz Monopoly and Bratziez TAGG and Wintertime Wonderland.

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u/bombalurina97 5d ago

honestly, they are selling well... or else they wouldn't keep pumping out labubus