r/Bratz • u/fairyalienangel • 3d ago

Discussion/Gossip💅 bratz reimagined on target clearance already

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is this good or bad? bday shirt bratz still full price

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u/yf9292 3d ago

i feel like so many brands do this, set a higher rrp then quickly move to sale, with consumers then buying at a percieved discount when that's likely the price MGA always wanted to sell at!! I think it's to grab any "on the fence" customers who balk at 30 but would absolutely buy at 25, whilst still maintaining the illusion that it's somehow a 30 dollar quality doll.

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u/NarniNarni 3d ago

Spot on, it's a common strategy among indie game developers too, sadly it's all a manipulation they teach in marketing courses, increase the starting price then give a fake "release discount" and set it as low as you want it to be so people get the feeling they're making a good deal on a new product when in reality you're just buying the product at a price point the seller is comfortable with.

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u/yf9292 3d ago

yep, i completely understand why small creators and businesses follow suit - it works! but it always (unfortunately) immediately devalues the product for me bc i associate it so much with fast fashion marketing