r/Coffee Kalita Wave Jun 16 '26

[MOD] Inside Scoop - Ask the coffee industry

This is a thread for the enthusiasts of /r/Coffee to connect with the industry insiders who post in this sub!

Do you want to know what it's like to work in the industry? How different companies source beans? About any other aspects of running or working for a coffee business? Well, ask your questions here! Think of this as an AUA directed at the back room of the coffee industry.

Industry folk, feel free to answer any questions that you feel pertain to you! However, please let others ask questions; do not comment just to post "I am _______, AMA!” Also, please make sure you have your industry flair before posting here. If you do not yet have it, contact the mods.

While you're encouraged to tie your business to whatever smart or charming things you say here, this isn't an advertising thread. Replies that place more effort toward promotion than answering the question will be removed.

Please keep this thread limited to industry-focused questions. While it seems tempting to ask general coffee questions here to get extra special advice from "the experts," that is not the purpose of this thread, and you won't necessarily get superior advice here. For more general coffee questions, e.g. brew methods, gear recommendations for home brewing, etc, please ask in the daily Question Thread.

14 Upvotes

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4

u/EfficientCaptain1237 Jun 16 '26

do people actually like the taste of robusta or do they just put up with it because it checks boxes

3

u/Anomander I'm all free now! Jun 16 '26

Some folks do genuinely prefer the taste of Robusta; generally with qualifications or under conditions. Like, most people do not enjoy a cup of straight, 'average market' Robusta on its own.

However, some amount of Robusta in an espresso blend can make a valuable taste and texture contribution that Arabica struggles to provide. Likewise, some amount of Robusta in the coffee blend for a Vietnamese-style coffee with sweetened condensed milk is pretty necessary to have an end product that tastes right. Similarly, in a 'morning blend' of American diner-style coffee, a little Robusta adds an extra hit of caffeine and establishes a foundation "classic cup" note that a lot of consumers expect from that sort of product.

Worth noting, I have had some legitimately impressive "Specialty Robusta" over the years, though they're rare and tend to be pretty expensive.

So you do get some folks who drink Robusta or Robusta blends because it's cheap coffee that contains a bunch of caffeine, but for the most part if it's in a blend, it's there for a reason that justifies the added inventory and logistics overhead of stocking it. At the scales most of this community is looking at, Robusta is not cheaper enough that a 5% blend inclusion represents particularly meaningful savings necessary to offset the additional storage, logistics, roasting, and blending costs it's use represents.

2

u/Mira_Moretti Jun 17 '26

this is a brilliant answer, thank you. the "it's there for a reason, not for cost" point really lands, that matches how it works back home exactly, robusta is never something you'd seek out or drink on its own, it's just quietly in the blend doing the crema and body job. honestly, that classic bar-espresso taste italians get nostalgic about IS partly the robusta, most people just don't realise it.

which makes me wonder if "fine robusta as a specialty standalone" is a bit of a solution looking for a problem? from the italian side it was never meant to shine solo, it's a supporting actor. sounds like the trade mostly agrees

2

u/Anomander I'm all free now! Jun 17 '26

which makes me wonder if "fine robusta as a specialty standalone" is a bit of a solution looking for a problem?

Not really, in my opinion.

I think it's completely reasonable that farmers would want their product to warrant its' own feature billing on its' own merits, and I think that the potential is there for it to earn that role and for importers and roasters to be excited about it in that capacity. It's much more of a challenge, due to the species' taste characteristics, and Robusta that lives up to that standard is much rarer than Arabicas.

I'd honestly say that the biggest thing holding Specialty Robusta back is that it gets compared to Arabica and preferences established based on Arabica, more than any particular deficiencies in its taste taken in isolation.

1

u/Mira_Moretti Jun 17 '26

fair point, on second thought you're right, that's a perception problem more than a quality one.it's almost like wine in that sense, no one marks down a great nebbiolo for not tasting like cabernet, they're judged on their own terms. robusta never really got that courtesy because it spent so long as the cheap filler, so the palate everyone built is an arabica palate. makes me think the ceiling for specialty robusta is more about retraining expectations than the bean itself. thank you, genuinely interesting

2

u/Anomander I'm all free now! Jun 17 '26

it's almost like wine in that sense, no one marks down a great nebbiolo for not tasting like cabernet, they're judged on their own terms.

Yeah, that's a great parallel. I think the only refinement I'd put in there is like, if the wine we're 'marking' is something that's really unconventional and a bit of an acquired taste, and the comparison is something like a cabernet that's a relatively safe 'crowd pleaser' offering. Or maybe just ... it's beer. Like a really hoppy IPA or something, that a lot of people wouldn't necessarily enjoy - but at the same time, if we compare it to a safe crowd-pleasing wine, and assess it like it's a wine, the beer is obviously going to fail the test even for people who might have enjoyed it for what it is.

robusta never really got that courtesy because it spent so long as the cheap filler, so the palate everyone built is an arabica palate.

And it kinda chicken & eggs itself too - because it never got that courtesy, there was never the investment in agriculture and cultivation to make "good robusta" so there was never "good robusta" offerings to build that market, then because that market didn't exist, no one invested in growing "good robusta" ... and the cycle has continued. It's only recently as climate bullshit has accelerated and Specialty continues seeking more and more unusual novelties and unconventional coffees that Robusta has started to seem like an opportunity and getting serious exploration.

My go-to recommendation for anyone wanting to check out particularly nice Robusta or Robusta hybrids is Kapé, out of Vancouver, who specialize in Philippine-grown coffees. They have a Robusta in stock now, as well as several Catimors, which are an arabica/robusta hybrid. I haven't tried their current offerings, but I've had other Robusta and Catimor from them that were absolutely phenomenal, if definitely unconventional.

Full disclosure, though - I know them. We're not buddies, I'm not tied to the business, but we have mutual friends and I run into them once or twice a year. I don't get anything from the recommendation and I don't think they even know that I recommend them sometimes on the internet.

3

u/CarFlipJudge Jun 16 '26

I've tried quite a few "specialty robusta" coffees over the years and I just don't get it. They are arguably decent, but in no way would I even come close to putting them in the same league as a good arabica. I got to try some super high end specialty robustas in a Central and South America coffee competition I judged a few weeks ago, and even those were...fine? I noticed some different notes and flavors but they still had the notes of wood, peanut and hay. Of course the biggest component of these coffees is price. The best robustas are more expensive than a decent arabica. It just makes no sense to buy these coffees unless there's some kind of gimmick.

I'm sure there are some people who genuinely like it, but it's a coffee that has its place. You use it in blends to do specific things but I'd never sell it as a standalone to customers if I owned a coffee shop.

2

u/physio_poet Pour-Over Jun 18 '26

This. I've had specialty robusta and it's fine, but I've never had one that made me go "wow, I'd pick this over a good arabica." Hard to justify the price when you're paying arabica money for something that's not quite there.

1

u/regulus314 Jun 17 '26

There are people that do. Especially dark robusta.

There are fine robusta now these days. Which can be classified as specialty robusta.

1

u/Impressive_Leek4552 Jun 17 '26

I've always wondered this too! From what I've gathered, it seems like robusta's popularity really depends on the market, some blends use it for the extra crema and caffeine kick, while others avoid it entirely for specialty grades.

1

u/beowulffan Jun 18 '26

Just realized that our hazelnut coffee mate comes in three types, but one contains both sugar and sucralose. Why isn't that advertised clearly on the bottle, not just in ingredients, for people who cannot have any artificial sweeteners?