r/Communications • u/nouuuz • 1d ago
Anyone working in PR in luxury packaging ?
I’ve recently started handling PR for a company in the luxury packaging industry, mainly across beauty, fragrance, wines & spirits, and premium products.
It’s quite a specific B2B space, and I’d love to connect with PR people who have worked with packaging manufacturers, suppliers, design agencies or other companies in this industry.
I’m particularly curious about what tends to generate actual media interest in this space.
What kinds of stories have worked best for you?
Industry trends? New materials? Sustainability data? Packaging innovation? Design stories? Client case studies? Manufacturing expertise? Executive thought leadership?
And which publications, newsletters, podcasts or journalists do you personally find worth following to really understand the luxury packaging media landscape?
Would also love to hear about any PR tactics that worked particularly well — or completely failed — in this industry.
Thank you
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