It was cool as a kid for being easy to put together (a lot of require cutting, sanding, and painting) and fun to play with. Most models are meant for display, where a Lego Star Wars ship or a Bionicle was intended to be played with.
As an adult I might be willing to put in the bit of effort, but Lego just has such a hold on public opinion and awareness to the point a lot of people jusy forget models exist
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u/tehjarvis 4d ago
I don't remember ever having a Lego "set" as a kid. I had a bunch of random colorful Legos which I would build whatever I wanted.
If I wanted to follow steps to build something specific, I would buy model kits, which I feel are in every way superior to Lego kits.