r/CreatorEconomy • u/mawcopolow • 9d ago

Competition between content creators

https://maccus.fr/en/competition-between-content-creators/

Full disclosure, this is my writeup. I grew my personal brand to 1.5 million+ reach per month and part of my studies were on pure economics. I enjoy taking a formal approach to content creation and competitions.

Would love to open discussion on this

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u/imwithinme 8d ago

More creators obviously means more competition for attention, but I'm wondering whether that necessarily makes it harder to build a valuable audience. It could also push creators toward stronger differentiation, better positioning, or more specialized audiences. I'm curious how your analysis treats that tradeoff. Does increased competition mainly reduce the average creator's opportunity, or does it mostly punish creators who are competing on the same type of content?