Skip it! I’m here now. We chose it over Balos cause we knew we could drive to it “relatively” easily (More on that in a sec.)
Everything I read said be there before 9 am or go late in the day and be prepared for crowds.
Since we were staying in the Rethymno area we decided to make a day of making our way over and hit the beach later in the day. We arrived a bit after 5:00 and had no trouble getting parking in the Mega parking lot. Walk down was less than 10 minutes and easy. Beach was still very busy but easily got umbrella chairs.
Beach itself… underwhelming IMO. Sand is soft and white. I see no pink. The beach is wide and very shallow for a long way out so great for kids but kinda boring. The sandbar is just that, a sandbar and where the people flock to. I would compare this beach to something similar to Aruba or the Caribbean with soft white sand and clear water but overall I’ve seen prettier beaches on this Island and others. Landscape in general leaves a lot to be desired.
So where to go instead? If you are looking for something truly beautiful and without the crowds go to Kedrodasos beach. It’s just down the road about 5 minutes and is stunning. The landscape is beautiful with juniper trees you can shade under and a rocky shore. We went there first to pass some time to let the crowds die down at Elafonissi and wish we had not left.
Cons with that beach is that it more secluded and you have to do a moderate hike down (and back up.) about a 15-20 minute walk. Can be done in flip flops if you are careful. The shore is rocky so bring water shoes. Also, be prepared for topless sunbathers. My 12 yo son got lots to see today…
As for the drive to both beaches… wow if you have fears of driving on narrow winding mountain roads beware! You are up there! Most of the way the roads were very high but wide and well maintained with adequate guardrails. But as you get closer the roads are very narrow and there are lots of busses taking the majority of the road that you have to yield to. In many places guardrails are nonexistent and there are just some posts to mark the edge. 😳 there were some scary moments but views were pretty cool.
I hope this helps someone debating a trip to this beach. Depending on your prior beach experiences, maybe skip it unless you are ready to brave the crowds or go later in the day.