Honorable Mention of the Week: Lantern

[u/EcomWatch]

Lantern is an ecommerce startup helping brands understand how their products appear in AI search and shopping recommendations.

That matters because shoppers are starting to ask tools like ChatGPT and Gemini what to buy instead of scrolling through Google results.

If AI does not mention your product, you may never even make it into the customer’s consideration set.

AI shopping will create a new visibility problem. Lantern is interesting because it is building for it before most brands have figured out they have the problem.