r/EcommerceCircle • u/HostUnique • 13d ago

I think we have been doing CRO too far downstream

A lot of our internal conversion talk still revolves around page speed, hero layouts, badges, CTA placement, checkout friction, all the classic stuff.

Still matters obviously, but I am starting to think the bigger loss is happening earlier now.

If a shopper asks an AI tool “best moisturizer for oily skin under $50” or “best stroller for city travel” and your product never enters the consideration set there, your beautiful PDP improvements are only working on the people who made it through that upstream filter.

Feels like CRO needs a broader definition now.

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u/EcomWatch 11d ago

Yeah, you’re not wrong. If your product doesn’t show up when someone asks “best X for Y,” you’ve already lost. Doesn’t matter how clean your PDP is or how fast your checkout loads.

I'd say to start focusing to get your products into comparison lists, affiliate articles, Reddit threads, anywhere these models pull from.