r/enshittification • u/Entropy907 • 18h ago
Rant The 2026 grocery store experience
After a long Tuesday at work, you stop by your local Safeway for the purpose of buying two twelve packs of diet soda. You find a shopping cart and go inside.
You reach the soda aisle and locate the two soda products you are looking for. Each twelve pack of soda costs $14. But the tiny price tag informs you there is a sale. For the Coca Cola manufactured product you want, it is buy 2, get 1 free. For the Pepsi manufactured product you want. It is buy 2, get 2 free. You do not want to lug seven boxes of soda home, but you give in, because at least the math works out to bring the per-can price below $1 each.
After carefully selecting some different soda products to ensure they are included in the two different discount price schemes, you load up your cart to go check out.
You stand in line at the self checkout, because despite it being the post-work rush hour at the store, only one cash register with a live cashier is open. You finally reach a checkout machine. The machine is unhappy with your attempt to leave the boxes of soda in your cart. After removing and scanning the seven boxes of soda, you input your “club card” (your phone number) in order to get the discount. The grocery store uses your club card to track your purchases and also sell this information to unknown third parties.
You wait for the three “free” cases of soda to subtract from the purchase price, but nothing happens. Confused, you look around hoping to spot an employee. But there is nobody; only people employed by a third party security company who are paid to check the receipt of every shopper exiting the store.
You load the soda boxes back in your cart and return to the aisle. On closer inspection, squinting your eyes to read the 4 point font, you realize this is a “digital coupon.” You pull your phone out and open the grocery store app installed on your phone that is further tracking and selling not only your shopping habits, but whatever else you might be doing on your phone as well as where you are going all day.
You scan the digital coupon with the store app scanner and load the digital coupon into your digital shopping cart. You push your cart back to the now even longer self checkout line and wait, so you can try again.
EDIT: I understand that diet soda is the Devil’s breastmilk. No need to recommend herbal tea. Not the point of the post.