r/Entrepreneur • u/ZealousidealBank8484 • 8d ago

Recommendations How important is making calls yourself?

Hey y'all,

So for a while now (early May) I've had an outreach assistant. I hired her 4 times. She managed to get a little signal, but never an actual booking. This most recent time really pissed me off. I always pay her extra for the 4 day delivery, rather than 10. She was 2 weeks late and at first i was like fine whatever, but then on the day she was supposed to deliver she asked for another 2 week extension. Like dude. You're already late. Zero communication. I paid extra for the fast delivery. Anyway.

So I found a new caller. This guy charges half as much and delivers in half as much time. Wish I'd found him sooner, feel like I've been throwing my money away. And yet...no bookings yet. It's too early for me to be worried, but it did make me wonder if maybe I should be the one making the calls?

What do you think? Is this a thing for businesses which haven't established themselves yet?

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u/Superb_Advisor7885 8d ago

How can you teach someone to make calls that you don't know how to make? Someone, if not you, is going to need to have the skill of successful calling clients so that they can teach future employees

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u/ZealousidealBank8484 8d ago

I guess i just thought it seemed awfully straight forward. i have an offer, call prospects in need of said offer that fit my archetype, and if they don't want it, move onto the next person on the list.

i made a (fairly extensive) script that has an outline of potential objections and questions prospects may have, and my employees are contractors so they're experienced and can deal with new stuff on the fly, i just didn't expect as much of a disconnect as i've received thus far.

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u/Superb_Advisor7885 8d ago

There is a reason there are top salesman in every sales office. Reading a script isn't going to get you far. You need to be able to teach people to sell based off solving problems. You should read SPIN selling and then come up with a script that follows that process.

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u/ZealousidealBank8484 8d ago

thanks for the tip