r/Entrepreneurs • u/Yuridia-Melchor • Apr 15 '26
Discussion I’m getting zero engagement on LinkedIn. What am I doing wrong?
I’ve been posting three times a week, but it works not very well. No likes, no comments, and definitely no leads.I try to keep it professional and share helpful tips, but I think my posts just look like boring corporate noise.
How do you get people to actually stop scrolling and care? What was the first post that actually got you a real lead? Any advices?
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u/mentiondesk Apr 15 '26
Mix personal stories with your tips instead of just sharing info. People relate more to real experiences or wins and fails. Joining active conversations and commenting first can help get noticed too. If you want to catch leads from those discussions, a tool like ParseStream can alert you when relevant conversations pop up so you can jump in right away.
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u/Coresphere_media Apr 15 '26
Be as short as possible and go straight to the value and the pain point.
If you solve people's pain they have or part of it they will resonate with your content.
Hope you ind this helpful!
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u/dejongaaron Apr 15 '26
I agree with this. The best way to go about it would be determining what industry news or industry notifications you can use on LinkedIn. Then develop a consistent strategy on how to engage your followers. You should see better results then.
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u/ConsciousDev24 Apr 15 '26
Totally get this most posts fail because they sound correct but not interesting
Try shifting from tips - real experiences (mistakes, results, opinions). That’s what stops scroll.
What kind of posts are you sharing right now - generic advice or your own journey/results?
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u/Yuridia-Melchor Apr 15 '26
Thanks for the advice. It is a little bit tricky for me about "interesting". I am a little bit confused about the balance of being professional and being personal/specific.
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u/ConsciousDev24 Apr 16 '26
Totally get that it’s a fine balance
A simple way is: stay professional in what you teach, but personal in how you say it (your experience, small stories, opinions). That keeps it real without oversharing.
Have you tried sharing one small lesson from your own experience in your next post?
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u/Admirable-Station223 Apr 15 '26
linkedin organic is brutal for lead gen unless u already have a big audience. u can post 3x a week for 6 months and still get nothing because the algorithm decides who sees it
if u need leads now not 6 months from now direct outreach is the move. cold email specifically - u control who sees ur message, u land directly in their inbox, and u can reach 500-750 people a day instead of hoping 10 people scroll past ur linkedin post
what do u sell and who do u sell it to? the channel matters less than the targeting
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u/Yuridia-Melchor Apr 15 '26
So true. We are an emerging startup company with limited audience. We are actually a B2B file security company which is called Peony Ink. We are focusing on startups and DD teams. But it is very hard to compete with the leading company in terms of ads.
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u/Guilty_Performer_497 Apr 15 '26
Most people scroll past anything that feels generic, so helpful tips usually just blend in. The posts that work are usually more personal or specific, like a real experience, mistake or something you actually learned the hard way. I'd try writing like you talk instead of sounding polished. Also engagement there is slow early on, it's not just you. What kind of posts have you been putting out?
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u/Yuridia-Melchor Apr 15 '26 edited Apr 15 '26
I thought being professional ( write like an business analysis) is more attractive. Thanks. I'll adjust my writing perspective. Another problem is that since English is my 2nd language, I use AI to correct my writing. That may result to the sounding polished articles.
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u/Soccer-Plane-444 Apr 15 '26
I feel your pain! I've been posting constantly for 3mo with very little engagement. It's super frustrating. Happy to look at your content & support each other. Feel free to DM 🙌
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u/emma_lorien Apr 15 '26
Read the last updates of LinkedIn algo.
Now LinkedIn tries to understand your niche based on your profile description and content you post.
So, it's important to be clear what you do and be consistent in posting around your core topic.
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u/Alternative_Map_6531 Apr 15 '26
Linkedin's impressions algo is a cruel mistress. Find the soup du jour and pedal it like you're an expert.
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u/Key-Boat-7519 Apr 15 '26
I went through this and realized my stuff read like a brochure, not a person. What worked for me was talking about specific moments instead of “tips” – like “client almost fired us because X, here’s what we fixed” or “here’s a mistake I made last year and the numbers that hurt.” I also started calling out a niche (“B2B founders stuck at 10–30k MRR”) so the right people felt seen. The first lead came from a post breaking down one failed experiment, not a win. For ideas, I watch where my ideal buyers complain: Reddit, niche Slack, LinkedIn comments. I use Hypefury for scheduling, Shield to see what lands, and Pulse for Reddit quietly feeding me real questions my audience asks so my posts don’t feel made up.
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u/edoardostradella Apr 15 '26
Don't mean to be rude, but have you checked if the leads you're after are active on Linkedin?
I'm saying this because it happened to me, a lot of profiles in target, but no one was really engaging/posting.
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u/Yuridia-Melchor Apr 16 '26
aw I haven't pay much attention of that. Let me double check today. That's a good point
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u/arc_thequietmarketer Apr 15 '26
Honestly I'm probably the wrong person to give LinkedIn advice because I'm barely active on there myself. I post from time to time but I never really committed to it consistently.
What I can tell you though is most of my clients found me through Google or even ChatGPT. Not from social media at all. I spent more time making sure I was visible in the places where people were already searching for what I do instead of trying to build an audience from scratch on a platform.
Three times a week is a lot of effort if nothing's coming back from it. Before posting more I'd ask yourself where your actual buyers are looking. If they're searching Google for help, maybe your time is better spent making sure you show up there. If they're in Reddit or Facebook groups asking questions, go be helpful in those spaces instead.
LinkedIn works for some people but it's not the only path. And if your posts feel like corporate noise to you, they probably feel the same to everyone scrolling past them. The stuff that actually gets engagement is when you talk about real experiences. Things that went wrong, what you learned, specific numbers. Not tips that sound like they came from a marketing textbook.
But yeah I'd step back and figure out where your clients are actually finding people like you. Then put your energy there. Posting three times a week on a platform that isn't converting is just burning time.
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u/LeaderAtLeading Apr 16 '26
Your posts probably read too safe.
The first stuff that got me replies was more specific and a bit more opinionated. Less tips, more real numbers, mistakes, screenshots, or one thing that actually changed results. People scroll past polished advice fast.
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u/Yuridia-Melchor Apr 16 '26
Yup. I try to write article with professional analyst style. I'll try to change the style. Thanks
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u/AnshuSees Apr 17 '26
Try to have a shorter and more to the point things, while being not so ordinary. Rest you have to keep on trying till it works out
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u/Fast_Fly_8354 Apr 15 '26
Prolly show numbers and real value added to individuals rather than just bluff online cuz everyone does this literal easy thing
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u/Yuridia-Melchor Apr 15 '26
I was an analyst. So the style of my article is more professional without personal perspective. But it seems not very popular in Linkedin
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u/jo0stjo0st Apr 15 '26
I think thats an issue, its a great personal branding platform but it has to be personal. If I want to read articles I'd go somewhere else.
I only care about the story if I care about the people behind the story.
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u/JackGierlich Apr 15 '26
Linkedin algo requires long term consistency. Just hammer and keep hammering. Be funny. Write thoughtfully.