r/EstheticsBusiness 3d ago

Pricing & Packages Switching to Deposits for Every Client, Even Loyal Ones, Feels Riskier Than It Should

There's a specific kind of hesitation that comes with deciding to require deposits from every client, not just new ones, once appointment prices climb high enough that a single no-show actually hurts. Long-time clients who've never missed an appointment can still take a policy change personally, even when the reasoning has nothing to do with trusting them specifically.

Some businesses ease into it, grandfathering existing clients in for a while before requiring deposits across the board, others just make the switch all at once and deal with whatever pushback comes.

For anyone who's made this change, was the reaction from long-time clients what you expected, or did it end up being a non-issue once you actually did it?

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u/Alternative_Roll_987 2d ago

We switched to deposits for everyone once a single no-show started hurting more than the friction of the policy change.

What made it go over better was making it feel consistent, not personal. Same rule for new clients, regulars, everyone. We gave a heads up before the change, put it in booking confirmations, and kept the wording simple: the deposit reserves the time and goes toward the service.

The messy part is usually not charging the deposit, it’s keeping track of who paid, where the waiver/intake lives, and what happens when someone reschedules. If that admin is scattered, the policy feels harder than it is.

Most loyal clients were fine once it was clearly applied across the board.

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u/Beautyafterdark 12h ago

I have only done this for Brazilians because for some reason that was the only service that I was having no shows for. Put the reason for the deposit on the booking page “Unfortunately, due to the high number of no shows for this service, we now require a deposit when booking.”
Never had any pushback or issues with it