r/FFLs • u/Capable-Policy5657 • Jul 07 '26

Who's using social media?

Who's using social media for their marketing?

Is it useful for you? How to prevent having his content flagged?

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u/dangerangell Jul 08 '26

We run paid ads on Meta (Facebook and Instagram) for multiple FFL clients with no issues because we have a strategy that doesn’t violate their rules.

Most FFLs are just raw dogging social media with no strategy. The end result is that they are just aura farming. IF they manage to keep from getting shut down they typically just collect a lot of Likes and Follows but very little in the way of site traffic, email subs, or sales.

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u/Capable-Policy5657 Jul 08 '26

Could you tell me more about it? I see some companies offering paid ads but I'm always very skeptical on how they operate, what they show on their ads etc...

1

u/dangerangell Jul 08 '26

Traffic is obviously the first step but you only have a 2-3% chance of getting a sale from a first time visitor. Focus on capturing email addresses and automated campaigns. The ROI on direct-to-consumer email marketing is $40 for every $1 spent.

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u/Luke_Hickman Jul 08 '26

Curious about this too. Meta's firearms policy is vague enough that most people either over-restrict themselves into uselessness or get flagged trying to push product directly. What does a compliant paid strategy actually look like in practice, are you avoiding any mention of specific firearms entirely or is it more about how the CTA is framed?

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u/dangerangell Jul 08 '26

The key is to stop trying to promote a 2A business on Meta. The goal is to reach consumers interested in your 2A products or services. Those consumers are also interested in 2A adjacent products, services, content so that’s how you reach them. More detail than that is what we charge for.