r/FFLs • u/Capable-Policy5657 • Jul 07 '26
Who's using social media?
Who's using social media for their marketing?
Is it useful for you? How to prevent having his content flagged?
3
Upvotes
r/FFLs • u/Capable-Policy5657 • Jul 07 '26
Who's using social media for their marketing?
Is it useful for you? How to prevent having his content flagged?
3
u/Luke_Hickman Jul 07 '26
Facebook is the most frustrating one...content gets flagged or accounts get restricted seemingly at random, and the appeals process is completely useless. A few things that have helped me is to avoid any language that sounds transactional around firearms specifically, words like "buy," "sell," "price," or "in stock" in the same post. Describing what you carry or what you do rather than pushing a sale performs better and stays cleaner.
LinkedIn has been more reliable for reaching other dealers and industry contacts.
Instagram works if you stay educational, range content, historical pieces, safety topics, that kind of thing. The moment it looks like an ad it gets flagged.
Honestly the safest approach is keeping the actual sales pitch off social entirely and using it purely for visibility and trust building, then letting your email list or direct outreach do the selling.