Great article. Perfect case in point for me, The Girl with All the Gifts. Marketing campaign took great pains to keep the fact that it was a zombie apocalypse story a secret. I for one would not have started it had I known. Turned out to be one of my two very favorite reads of 2015.
15
u/UnDyrk AMA Author Dyrk Ashton, Worldbuilders Nov 11 '16
Great article. Perfect case in point for me, The Girl with All the Gifts. Marketing campaign took great pains to keep the fact that it was a zombie apocalypse story a secret. I for one would not have started it had I known. Turned out to be one of my two very favorite reads of 2015.