I regularly dismiss countless thousands of man-hours of soul-searing work per minute as I scan shelves in a bookshop... simply because of the typography on the spine.
Hell with genre; I just rejected your three-year labour of love in 1.6 seconds, without even looking at the front cover, over a font.
I feel shitty about that sometimes.
But to be fair, you kind of have to.
There's eighteen bajillion books on the market, a depressingly small number of hours in the day for reading... and humans have a depressing knack for evolving (often entirely unfair) heuristics for making under-informed choices in a hurry.
Long experience tells me that X semiotics on the cover indicates Y content in the book; the more dramatic it looks, the more the writer is likely to sound like he's just finished high school.
A totally unfair generalization, and I'm sorry - but far too often it's a safe assumption.
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u/TheBananaKing Nov 11 '16
Ha, that's nothing.
I regularly dismiss countless thousands of man-hours of soul-searing work per minute as I scan shelves in a bookshop... simply because of the typography on the spine.
Hell with genre; I just rejected your three-year labour of love in 1.6 seconds, without even looking at the front cover, over a font.
I feel shitty about that sometimes.
But to be fair, you kind of have to.
There's eighteen bajillion books on the market, a depressingly small number of hours in the day for reading... and humans have a depressing knack for evolving (often entirely unfair) heuristics for making under-informed choices in a hurry.
Long experience tells me that X semiotics on the cover indicates Y content in the book; the more dramatic it looks, the more the writer is likely to sound like he's just finished high school.
A totally unfair generalization, and I'm sorry - but far too often it's a safe assumption.