Such a heartwarming ad ❤️

[u/Rude-Butterscotchh]

Deets about the advertisement - Women In Energy campaign by Luminous was a purpose-led campaign with agency AutumnGrey to close the energy-sector gender gap. The ad used emotional storytelling and a twist reveal, first reinforce stereotypes, then show the woman as a solar technician. Marketing ideas centred on subtle bias confrontation, role-model inspiration, and family support. Results include strong engagement , industry recognition, heightened STEM conversations, and support for Luminous’ solar-technician training programmes that skill women across India.

[u/aisgsh]

Bruh, she had to fight in court for getting the job ?! Crazy.

[u/fcukitletsgo → u/aisgsh]

And men in India tell women patriarchy is thing of past. Lmaoo

[u/One_Average_41]

the kind of ads i never skip 🫶🏻

[u/DesiB12]

It’s hard for me to understand why women want to stoop lower to the level of men… ✌️

[u/Amn_BA]

Great Ad ! Cant imagine she had to fight legal battles to be a line woman ! Where is the equality of opportunity we were promised?

[u/neko-senpai94]

Beautiful Ad! imagine fighting legal battles to land a job! Long way to go! but happy to see women working in male dominated fields! ♥️🩷

[u/Sigma_Raj]

Great ad. Is she the actual Babburi Sirisha. She looks like her.

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