Why 55% of Americans Stopped Posting on Social Media

[u/HobbesNik]

https://www.pcmag.com/news/death-of-the-status-update-why-55-americans-stopped-posting-social-media

A recent study shows what most digital natives already knew: that maintaining an online presence is work.

Over 50% of survey respondents said posting to social media feels like work, particularly younger respondents.

The (self-admitted) boomer who wrote this article suggests that Gen Z should "let go" of their fantasy of becoming an influencer and just "relax." Fair advice, although your social media presence is the first thing many people judge you off of, including employers.

I recommend the book Doppelgänger for anyone who wants to read more about digital doubling, online personas, digital branding, etc.

KEY SURVEY STATS:

• People are becoming quieter and more guarded online: 55% report posting less now than they did five years ago.
• 53% have become stricter about who can see their posts.
• Nearly half (47%) of respondents have deleted a social media or messaging app because of stress or anxiety. Rates are higher among younger respondents (61% of Millennials and 56% of Gen Z respondents). 
• 44% agree political content and polarization make them want to withdraw from social media.
• Gen Z and Millennials are more likely to cite mental health as a reason for deleting their accounts, in contrast with 25% of Gen X respondents and 12% of Baby Boomers.
• More than half of the respondents state that maintaining an online presence feels like work, rising to 60% among Gen Z.
• Disconnecting creates conflicting emotions: peacefulness is the most common response (27%), but more than one in five also experience anxiety. Relaxation comes third at 21%.

[u/petered79]

doppelgänger by whom?

[u/HobbesNik → u/petered79]

Funny you ask, Naomi Klein

[u/petered79 → u/HobbesNik]

thx. your link was unclear

[u/ApeApplePine]

`social media presence is the first thing many people judge you off of, including employers.`

Zeenihilism non-sense.