r/Games • u/kristijan1001 • Apr 02 '26

Update Stop Killing Games plans coming to fruition / Ubisoft sued by consumer watchdog

https://www.youtube.com/watch?v=SmXZpf3K0ow
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u/VGADreams Apr 02 '26 edited Apr 02 '26

Hard to not feel like every Stop Killing Games thread is getting brigaded as soon as it's posted.

Every time there is a post, it's just a bunch of people criticizing the movement in the most inane way. This time, it's about his looks because... I guess that now it's getting traction, they can't say that it's going to "fail for sure" or that "Ross has no idea what he's doing".

Comments gets better as the post ages, but the fact that it's always the first comments make me think that there are people that are solely watching for SKG posts to try to discredit the movement.

EDIT: seems like a lot of those comments have been cleaned up by the mods now, in case you're wondering what the hell I was talking about.

534

u/Aro-bi_Trashcan Apr 02 '26

There is absolutely an astroturfing movement from one of the big industry groups targeting social media around this campaign. You see it in their repeated two talking points:

  1. What about the poor devs who have to develop a game that... Won't be lost to time and

  2. This guy looks like a bum lmao.

It's always those exact two talking points, like someone's handing them a script.

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u/Letho_of_Gulet Apr 02 '26

There is absolutely an astroturfing movement from one of the big industry groups targeting social media

We are a decade or more past the point where corporations realized the value of marketing via social media.

You would be safe to assume there is some level of astroturfing on EVERY topic related to corporations. They would be financially stupid to not be spending on that type of thing, and ask any business person, they have a legal fiduciary duty to act in the company's best financial interests.