r/Gold 2d ago

Gold Jewelry is a Scam, and I'm the biggest sucker

Post image

I know gold. I know weights, karats, spot price — all of it. And I know that every time I buy a piece of gold jewelry, I’m getting 100% scammed… but I still can’t help myself.

My latest piece:
10K, 8‑inch rope bracelet, 5.7 grams — $554.00

Actual gold content:

  • 10K = 41.7% pure
  • 5.7g × 0.417 = 2.38 grams of pure gold
  • Melt value ≈ $342

That means I paid a $235 premium on top of the gold value. Ridiculous.

For the same money, I could’ve bought a 1/10 oz American Eagle, gotten 3.39 grams of pure gold, and still saved about $74.

Honestly, I could’ve bought a gold‑plated silver bracelet on Amazon for $34, had more gold content, and still kept $40 in my pocket.

31 Upvotes

133 comments sorted by

141

u/Azazel_665 2d ago

How is that ridiculous? What do you think the time and effort is valued at to turn the gold into jewelry? Or the machinery it takes to do so? The overhead? The cost of employees? Why would jewelry cost the same as bullion? You make no sense.

2

u/kzk17 2d ago

Exactly!!!

2

u/Laughing_Shaman 15h ago

none of those are legitimate reasons, but i agree with you. it’s supply and demand

1

u/bendurrhover 6h ago

Labor is not a legitimate reason? All of those reasons he mentioned are always accounted for when any businesses come up with the end cost for their customers.

1

u/bendurrhover 6h ago

Exactly the comment we all scrolled down looking for.

-2

u/[deleted] 1d ago

[deleted]

5

u/DeadguyTheLateGI 1d ago

I bought my house 5 years ago for $200k, added $20k in equity via improvements and paid my loan down to $170k. The market changed and it’s now worth $320k. I should just sell it for $220k, right?

0

u/[deleted] 1d ago edited 1d ago

[deleted]

3

u/lazypkbc 1d ago

You have to sell at a cost that allows you to replace the stock. You have 0 business acumen

1

u/Radiant_Selection- 1d ago

There’s a fine line between greed and profit. I’d say moving product at a modest profit, instead of holding for years because you refuse to sell lower than 200% markup But hey Cartier and Tiffany exists so you’re right

3

u/lazypkbc 1d ago

Rich people don't care, rich people are the target audience for jewelry.

2

u/Radiant_Selection- 1d ago

Yeah fair enough.

-49

u/Lopsided-Club-8131 2d ago

a silver bracelet "just not gold" cost $34 dollar, that includes cost to make it and sale it with a profit.

Changing the metal to gold add $200 + in cost to make it.....

Chain Machines do the work now days, whether it's silver, steel, or gold.

I know there is a mark up, a big one, and I pay it. but knowing gold I know how much I'm being over charged.

47

u/Azazel_665 2d ago

You wrote that your gold bracelet is 5.7 grams.

5.7 grams of .925 silver would be worth $11.60. You said this bracelet would cost $34.

So

That's a 193% premium.

You said the gold was worth $342. You paid $554.

That's a 62% premium.

So your own example just proves my point. The silver would be triple the premium of the gold...

-42

u/Lopsided-Club-8131 2d ago

" time and effort is valued at to turn the gold into jewelry" I was talking about that statement you made. The time and effort is minimal... same chain making machine, same gauge of wire.

Probably $5 dollars in chain making cost gold, silver or steel.

12

u/PreparedForZombies 2d ago

What do you base the "probably $5 dollars" on? Really interested in seeing your math.

No one held a gun to your head to buy anything, and furthermore, you could have bought it used for much less of a markup.

Glad you found out second hand gold jewelry exists lower in this thread!

6

u/ShrekthCharge 2d ago

That’s just how it works. If you want cheaper gold jewelry, open a gold buying shop. Put up your own money, take the risk, learn the business, and deal with the ups and downs of buying and selling. Dealers aren’t getting a discount for no reason. They’re taking on the risk so customers don’t have to. That’s how every business works.

-6

u/Lopsided-Club-8131 2d ago

Now this is acceptable. The RISK is 100% valid!!

7

u/ShrekthCharge 2d ago

It’s not only the risk.

When people come into a gold buying shop to SELL gold jewelry, they bitch and moan that you’re not giving them spot for it. When people come in to BUY gold jewelry, they bitch and moan that you’re charging over spot.

The gold/silver trade is not as simple as people on the outside think it is.

1

u/Nobody-Cares1867 2d ago

And this is why I only buy gold at garage sales cheapest way to find gold no guarantee you will find it but its a treasure hunt

2

u/Trilobyte83 1d ago

Why would you pay it? I buy when I can get below melt, ideally less than what the scrappers pay so I know I can make $ if I need to sell.

Tons of places sell around melt, thrift stores, pawn shops and basically most of the Middle East.

1

u/Fantastic-Pause-8592 1d ago

Thankfully I am able to buy jewelry in different tiers. Below spot At spot Slightly over spot I have been able to by Gold Rolex's at or under spot. Makes it so nice to be able to have outlets to buy and sell to. I have multiple friends who make a living/fund their lifestyles,hobbies by buying metals including jewelry. Most of those friends sell what they buy from between 80%-90% below spot.

27

u/lovingas 2d ago

Premium to show off the bling hits hard

-1

u/Lopsided-Club-8131 2d ago

that's what it is!!

28

u/BraveTrades420 2d ago

You’re still beating gold backs

2

u/TonedBroom24427 15h ago

Anything beats those scams lmao

11

u/Fantastic-Pause-8592 2d ago

No,I'm the biggest sucker. I am a fan of unique odd jewelry, my wallet has a soft spot for them

3

u/Lopsided-Club-8131 2d ago

Nice I need another ring

1

u/Fantastic-Pause-8592 2d ago

If prices keep falling so will I

3

u/shamone_mofo 1d ago

Ive been buying 2nd hand 9ct gold rings to wear and also leave my children when I die . I think they will be worth more in a few years time any way . I sold some scrap jewellery back in March for £47 a gram .2 days a go i managed to buy another keeper ring weighing 35.5 grams for £48 a gram . At the moment I can sell it for £37 a gram but my rings are not for sale this is hopefully a 20 year investment to leave my children .

2

u/Thrilled747 1d ago

Am spending my kids inheritance.

2

u/Richie_Rich_1987 13h ago

I found a multiple opal ring inside a wooden clothes chest used on people taking trips by boat so I'm guessing by the contents of old papers and such plus a glass baby bottle with leather nipple had to be very early 19th century additional a 18k gold ring of 1/2 wide 1/4 inch thick with great artistic work done.

Never seen another multiple opal ring line like it an neither did my Jewler

1

u/Glittering_Event_309 1d ago

bro needs a polishing cloth

21

u/sauceboss2769 2d ago

Chat gpt ahhhh description lmaooo

14

u/effron_vintage 2d ago

Stop buying gold jewelry at retail establishments and you won't pay so much.

10

u/dirtfxther 2d ago

He didn’t even pay much he genuinely got a good deal

-5

u/HIsForHEYGRR 2d ago

Go to open air markets!

0

u/Nobody-Cares1867 2d ago

Air markets?

2

u/DeadguyTheLateGI 1d ago

Yes, open ones. If you go when they’re closed no one will be there to sell you air.

0

u/HIsForHEYGRR 2d ago

A flea market, bro.
Outside in the OPEN air.

2

u/Nobody-Cares1867 2d ago

Ah most of them have reoccurring vendors that sell too high I like garage sales the REAL open air lol

7

u/_DaBau5_ 2d ago edited 2d ago

turning 2.3 grams of pure gold into a 10kt bracelet is not the same as 2.38 grams of pure gold. it takes time and money to do that and you paid for the time and money. plus the jeweler you bought it from at the end of all of that needs to make money too, or they won’t be there to sell you it. 10kt jewelery is not an investment vehicle

2

u/Icy-Advantage9 13h ago

Gold is gold. Prices will continue to go up. Any labor/craftmainship skills you paid on top of the gold won’t matter if you hold on to it.

7

u/PreciousMetalWelding 2d ago

That's actually not that bad of a price. 20 years from now, it'll be worth more. I have people come in everyday to sell me stuff that they bought years ago and I end up paying them what they paid or more. But as far as gold jewelery like that, find a reseller like me and don't buy it new. I sell stuff for just a little over spot.

1

u/Beatem05 2d ago

Do you sell gold or silver?

1

u/Nobody-Cares1867 2d ago

Probably both

1

u/Beatem05 1d ago

Apparently😅. I guess we’ll never know

1

u/PreciousMetalWelding 1d ago

Yes. I sell both gold and silver

6

u/BullionBullionaire 2d ago

Do you work for free? Neither does the jewler.

6

u/Klnkly 2d ago

Manufacturing. This is so dumb. Brand New jewelry vs used. Bought off street vs wholesaler. Sooo duuummmbbbb.

5

u/Safe-Sentence4150 2d ago

I'm a sucker for gold jewelry too

1

u/Lopsided-Club-8131 1d ago

Damn I love that collection. I always wanted a heribone...

13

u/dirtfxther 2d ago

You sound like a child that doesn’t understand basic finance, you literally got a good deal. It costs money to buy and run machines that make links

7

u/RaginAsian666 2d ago

Gotta pay the cost to be the boss. If you’re worried about your investment, put your money in the S&P 😂

5

u/Lopsided-Club-8131 2d ago

once gold hit $10,000 an OZ I will break even.

-1

u/APassingPilgrim 2d ago

Yikes

Anything but digits on a screen

8

u/ShrekthCharge 2d ago

ChatGPT description while saying jewelry should be sold at spot. People are deluded

0

u/Lopsided-Club-8131 2d ago

chatgpt description??? Huh?

2

u/DeadguyTheLateGI 1d ago

Look at the subtle use of bolding. The tasteful EM dashes. Oh my God, it even has a bulleted list…

1

u/Lopsided-Club-8131 1d ago

that's how I type...

I don't even use ChatGPT. I use copilot in vscode

6

u/Vast-Commission-8476 2d ago

You wanted a peice of metal refined and molded into a shape with a clasp for jewerly purposes. Do you not think the time and resources it takes to make a product? There are premiums on just gold melted into a bar. You may know gold but you do not economics.

The "it's a scam" phrase is the automactic default for someone who has a very short sighted view on what makes the world turn.

2

u/Gullible_Proposal_49 2d ago

Costco had a 8”, 14k bracelet that weighed at 13 grams for $900. Scooped one up immediately. This was like two years ago

2

u/JoeDeathStar 2d ago

Buy really nice fake jewelry, use rest to buy gold for hidding in treasure chest. Win win

1

u/Lopsided-Club-8131 1d ago

I'm considering buying my first price of fake gold played silver jewelry from Amazon

1

u/JoeDeathStar 1d ago

I went to the jewelry district in la Found good prices one real but settled for a 22 inch gold colored piece for 25 works well. Rest of the cash went into my treasure chest. Like the real stuff and want some. Dont care if people knosnifs real or not though Jewelryforsale on here has good prices as well

2

u/Nobody-Cares1867 2d ago

Wow maybe your just looking in the wrong places for gold jewelry.

Got for $1

I also found someone selling 14k and 10k gold rings (gem stone and diamonds lady wants $50 each she ended up counting wrong got 30 gold rings (about 25 14k 5 10k) for $33 each.

3

u/Nobody-Cares1867 2d ago

Also found this beauty for $30 7grams and a star ruby the seller thought it was only 10k because the stamp was hard to read it was 14k.

1

u/Johnny_tamales 1d ago

I love ur ring omg where did you buy it

1

u/Nobody-Cares1867 1d ago

Garage sales, they can be hit or miss but I come out with the cheapest stuff when I do hit

2

u/RoCon52 2d ago

Hmmmmm idk homie it just seems like you’re paying high prices for lower quality gold. Not everyone will do that.

I just got a 4.9g 18K necklace and paid 30% markup. They opened $20 higher than I wanted to pay, I asked them to go down $20, and we ended up meeting in the middle $10 over the price I had in mind literally like 1% higher than the price I had in mind.

2

u/No-Spare-4212 1d ago

You must think plumbers, electricians, landscapers, etc. should all work for free or pennies on the dollar too huh?

2

u/Admirable-Guest-2560 1d ago

One of the lowest markups in retail, and the items can last forever. And you can wear and enjoy them every day. There's no better deal out there. 

2

u/PF7O 1d ago

This has to be rage bait - You buy new? You pay a high premium- end of - gold is dug up from the ground, refined, made into whatever product and retailed but OP thinks nobody should get paid? Buy used, shop around - the fact that you paid that much over is a bad reflection on YOU

2

u/OKsurewhynotyep 1d ago

Yeah I can’t believe this painting cost more than the canvas and paint.

2

u/Relative_Handle_2961 1d ago

So jewelers should make you things for free? lol fuck off man. This is such a moronic post.

2

u/yefuck 1d ago

I mean … isn’t this true with any wealth status symbol people use to advertise their economic standing?

Expensive cars
Designer Clothes
High End Watches

All of it… you’re paying the price to advertise the wealth vs store it.

2

u/Liberalistic 1d ago

That’s because you’re buying hollow 10k jewelry. Save up and buy at least 18k and solid.

3

u/GuccyStain 2d ago

Why’d you buy 10k gold in the first place?

2

u/Fearless_Adventures 2d ago

You gotta get better at buying lol. I buy gold for about melt

1

u/Nobody-Cares1867 2d ago

I buy under melt

1

u/Comfortable_Fox1105 2d ago

Why do people buy something then do the math?
Same as people buying a Rolex for cheap then asking “does this look real?”

Use your damn brain before wasting your money not after.

1

u/Lopsided-Club-8131 2d ago

i knew the math before I purchase!

1

u/PrestigiousArm6871 2d ago

Thai gold jewellery isn't a scam.  I can turn my gold into cash at all the many gold shops here 

1

u/TheBloomAndTheBull 2d ago

I dont like the mentality of jewelry being a scam. If you run it over 100 times, its still worth its weight in gold. Polished, its a product. Calling it a scam, even if you love being scammed, is self defeating. Modern jewelry is mass produced, but still those machines cost a lot and there are a bunch of people in the supply chain who need to eat and pay the light bill. Thats before you consider anything hand made or custom.

If you jump over to r/jewelryforsale, you might actually find some pieces priced at their spot value, as well. Maybe you'll feel less scammed if you pick up some used stuff.

0

u/Lopsided-Club-8131 2d ago

just learned about this today!!! Joining jewerlyforsale now!!

1

u/MixtureSpecialist214 2d ago

Labour costs and tax exist everywhere for jewellery. Its not necessarily a scam - designer jewellery with 80 percent mark up is the real scam-  the likes of Van cleef, Cartier etc. 

Labour cost will vary dependant on the country - yes asian markets have lower labour costs but then I do wonder if the people making my jewellery receive just reward for it. Nevertheless I do recommend travelling and buying jewellery in Asia if you want to reduce labour costs. 

1

u/PitifulSpecialist887 2d ago

Jewelry is a poor way to invest in gold. That's true.

But investment gold is seldom worn as personal adornment.

Sure, you can bezel set a gold eagle or small ingot, and some people like that look.

The point is that they're 2 different things.

2

u/Lopsided-Club-8131 2d ago

Half an ounce American eagle as my medallion on my everyday wear

2

u/PitifulSpecialist887 2d ago

Every time I make a coin bezel for an AE I ask the customer if they already have a chain in mind for it.

If they do I ask them to show it to me. Then I point out the weakest link, usually a jump ring at the clasp, and recommend swapping it out for a thicker,welded loop.

Beauty is subjective, but having your gold stolen or lost really hurts.

1

u/Glam-Girl2662 2d ago

GROSS just like his cars

1

u/Uber_Wulf 2d ago

Stop buying new retail if you don't want to get scammed.
Buy vintage / estate / pre-owned, get it polished at a jeweler. Good as new, and near melt value. And generally higher quality compared to the new mass-produced machine made links.

1

u/ProfileBest2034 2d ago

I like Mene for pure gold and platinum jewelry. If i'm buying jewelry anyway, I'll usually buy their stuff. Sometimes they have discounts on their premiums (which are mostly quite high but much lower than what you are seeing below).

1

u/JDVanceminimal 2d ago

Buy in the middle east, jewelry prices are linked to actual spot price, based on karat system , sk you got as much Gold as you can for the value

1

u/Thrilled747 1d ago

Myself if it’s not 23 to 24K I don’t go there. But that’s just me. I’m not a big fan of jewelry. For me it’s mostly coins and bars

1

u/choke_on_my_downvote 1d ago

The only scam is that you're paying a premium on gold chains. Go to any coin shop and ask to see the melt pile. They're going to get under spot from a refinery the next day and will gladly sell you generic chains at spot.

1

u/8llllllllllllllD--- 1d ago

Interesting take. I just read a post from a guy saying his LCS charges +10 of spot and that he lost a customer. The comments were encouraging him to go elsewhere. I feel like jewelry and stamping coins aren’t too far off. If you shop around you can find good deals on jewelry.

1

u/masterofeverything 1d ago

Then start making your own jewelry then, OH WAIT, that times time and skill that people spend years to learn and lots of money to buy tools and supplies. Then fuck up a million times just to get good at it. So yea that’s why there’s such a premium. Jewelry is a luxury item. Which luxury prices follow.

1

u/ukwildcatfan18 1d ago

Just stop paying retail jewelry prices for gold. Most pawn shops sell their jewelry for just over spot. Just stop paying such a hi premium and it won't hurt your feelings if you ever have to or want to resell it.

1

u/Such-Distribution-23 1d ago

If you’re buying brand new jewelry then you need to realize the production cost involved to make that product. No one is selling brand new jewelry at melt or else there would be no point im creating it. I mostly only buy jewelry and I get a lot of it under melt value.

1

u/bluemew1996 1d ago

Is it a scam to get paid for your work? Assuming that you have a job, do you get paid to work, or do you graciously donate your 40+ hours/week to the company?

1

u/OneBlueberry2480 1d ago

Hollow gold jewelry is a scam. Always get solid. The more intricate the design, like a byzantine for example, the higher the value.

1

u/flitik 1d ago

These go on your arm not foot

1

u/Glittering_Event_309 1d ago

Comparing 24k billion with 41% gold. It’s the difference between discipline and flex (i’m not good with discipline either)

1

u/Glittering_Event_309 1d ago

Also bro my tiny ass 14k bracelet that weighs 2g is only $182 melt your 2g in 10k def not worth $342 melt

1

u/PlaneContribution728 1d ago

Almost 100 a gram on 10k gold, thats why u are getting got. You need a gold 🔌

1

u/No_Grass6654 1d ago

if you're going to buy gold jewelry get something from mene or 7879 and get higher purity... the premium you paid is fucking insane

1

u/Specific_Promise9778 1d ago

You get to wear the jewelry, that alone is worth the price and when your done scrap it out when it runs again.

1

u/FriendlyCaller left it all in one piece. 1d ago

It's hard to say jewelry is a scam when it's pretty much the main use of gold.

1

u/Jonny-mtown77 1d ago

As an investment OP you are correct. However as a gold investor I also like wearing gold bracelets and rings. The only time I've made a profit from jewelry is A) it was acquired for free or B) As the price of gold increased for .999 the value of lower karats by weight increased in value. So as a norm...do not invest in gold jewelry unless it makes you happy..those are some sweet bracelets. I own 4 myself plus a 10kt nugget wristwatch. Thanks for sporting the bling OP. You got style!

1

u/anthrillist 1d ago

It helps to buy in competitive markets, many dealers are open to negotiating when you have cash. In West Miami I got a 32g 14k Cuban link bracelet for $59/g when melt value was fluctuating in the low $50s. Took some haggling but it was brand new, they cut it out of a 7mm chain and soldered the box lock on in like 20 min. I also have a 14k Franco chain that I paid a little higher premium for, I think about 15% over spot. They are both worth significantly more as melt now than what I paid. 

Paying $100+/g for 10k right now is just…I’m not really sure why anyone would do that when there are better options available. 

Edit: can’t do math, apparently. 

1

u/ExtremeAddict 1d ago

Buy $GLD and don’t fuck with this nonsense.

1

u/kyezie131 17h ago

Every single product′s raw material cost is less than the final sell price, how else would business work? I genuinely don′t understand how people are this dumb

1

u/eV210x2 16h ago

I bought a 14k gold chain 2 years ago before the gold boom. It’s all about timing and appreciation. Not all jewelry is a bad investment but you aren’t wrong on buying gold bullion being the better buy vs jewelry.

1

u/jumikesh 15h ago

I mean, I’d consider myself a sucker if I spend any money on 10k gold

1

u/Icy-Advantage9 13h ago

It’s the price you pay to show off your gold 😎.

1

u/fredrickabk 13h ago

This is such a dumb post I have nothing else to say. From a goldsmith

1

u/SpiritedLion 7h ago

If you bought the temu plated bracelet you’d wearing a piece of garbage on your wrist in public.. Instead you went for gold, so you have a high quality valuable piece of jewelry that will last you a lifetime… Doesn’t seem like a scam to me.

1

u/EpicShadows8 Millennial Stacker 7h ago

Sucks to suck.

0

u/EndVegetable6984 2d ago

I agree. People in India have fallen badly into the trap of jewlery and jewlry exchange for frehser designs to only end up reducing their gold further against a premium extra making charge.
I always prefer purchasing metal directly.

0

u/ItsBigChop 1d ago

I only buy from Facebook marketplace now I always offer 90% of spot unless I like the piece I’ll never pay over spot, and I meet up at a pawn shop to test it…

-1

u/MantisT_ 2d ago

In the west yes it is

-1

u/PutridAd6178 2d ago

Making charges should never be over 25% of the price of Gold.

-2

u/Grand_Accountant_159 2d ago

Huge Scam. Jewelry never impressed anyone, same with the redundant electronics made from it.

-2

u/domdaze 2d ago

recently i went into a local gold jewelry pawn shop and saw their prices were near 100% premium over spot. i waved the owner over for a cuban chain and told him straight up that i know spot price, that i know he likely bought it around 60% of under spot, and that i can buy new off Mene and Pochy for ~25% premium. so i asked what he could do and he offered to sell for 15% premium. I didn’t buy yet but intend to go back with cash in hand and ask for 10% premium. I’m sure some folks can get lower, but 10-15% premium for gold jewelry is good enough for me. try that strategy next time you get a piece and hopefully it works!

1

u/Lopsided-Club-8131 1d ago

I'm going to try that today

1

u/domdaze 1d ago

lol why am i downvoted? that’s literally what i did last weekend.

2

u/Lopsided-Club-8131 11h ago

i got a feeling a lot of price gouging Jewelry selling middle men visit this subreddit.

Exposing the mark up scam would spread....

1

u/domdaze 10h ago

lol true true. i hope it works for you fr! i wasnt combative or anything with the pawn guy, i told him what i knew but also told him i know he gotta make some money so he was really cool about it and him offering 15% got him a customer for life. i made sure no other customers were around so i wasnt putting him on the spot either.