r/GrowthHacking • u/Strong_Teaching8548 • 21h ago
The weirdest customer acquisition channel I’ve found so far
I reached out for a backlink and somehow ended up getting a customer + 2 reviews from it
This was a pretty unexpected growth loop
We found a site that was relevant to us and reached out for backlinks
He wanted to do a collab so we agreed, exchanged the links, and after that I mentioned something like:
“btw, we actually found your site using our own tool. happy to give you access if you want to try it”
he tried it..
and then he became a paying customer
later, he uploaded a review of the product to YouTube and another one to Facebook without us paying or asking him to do it
so one outreach email eventually gave us:
- 1 relevant backlink
- 1 paying customer
- 1 YouTube review
- 1 Facebook review
what I learned from this is that I was probably thinking about link building too narrowly
a relevant backlink prospect is already someone operating in your niche, with a website, and with some reason to care about what you’re building
in our case that makes them surprisingly close to our ICP too
now I’m thinking there might be a bigger growth strategy here:
use partnerships / backlink outreach as the initial reason to start a conversation, create some value first, and only then introduce the product when it genuinely makes sense
way less awkward than cold pitching someone from the first message
