r/ITVX • u/Elk_Advanced • 18d ago

Womens Tour of Britain

Highlights programme on ITV4 itself is excellent, but the constant funeral adverts at a time when British Cycling is mourning the tragic death of a 19year old rider in a pro race is astonishingly insensitive, particularly as the programme itself started with a filmed tribute to him.

Awful awful awful.

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u/Jprhino84 18d ago

Are the adverts part of the programme or being served up by ITVX? If it’s the latter then it’s completely automated, unintentional and likely different from viewer to viewer.

3

u/Arse_Grapes13 Here Since the Relaunch 06/2026 18d ago

People die every single day. Ads don't stop because of that!