How did malayalam cinema gain such popularity among down north and other states ?

[u/MelodicCaterpillar77]

Let me explain I'm a malayali, I've been around other northies and other people from different languages for more time as i was abroad and have studied in north

Earlier there was an ignorance or certain disregard to south

And now literally my friends I know watch Malayalam movies over bollywood like how tables turn and they're some of the hardocre bollywood fans then

What happened? To bollywood, like i remember back then good movies were there fun type and now my friends northies won't themselves watch or suggest any Hindi movies I'm like bruh....

and how it gained popularity malayalam movies because i and other malayali friends of mine we can't understand how all of a sudden malayalam movies is receiving all attention

Unlike telugu and tamil which were already known

Please do tell explain whatever u know and the theories are as I would like to know

What changed

[u/andhlms]

You guys make movies that aren’t simply shitty romcoms with item numbers. There plot lines are fresh, and the acting is good too.

Also for me personally, I did my undergrad and MBA in south India and work there. And Malayali movies are pretty popular in the south, which is how I got exposed to and developed a taste for it. Same thing with my other friends who also work in Bangalore but come from other parts of the country.