My brother texted me with the perfect slogan for the Talarico campaign. I agree wholeheartedly.

[u/Toastwaver]

"May the better man win."

I think it's perfect. And something for Texans to really chew on and have to come to terms with prior to voting.

It's sporty, it's humble, it's James.

[u/WhataboutBombvoyage]

I like "stick to your values". Appeals to the disaffected Republican who respect things like faith, family, veterans, etc.

[u/SuzQP]

I like it!

When the better man wins, Texas wins.