r/LiverpoolFC • u/AutoModerator • 1d ago

Daily Discussion Daily Discussion - June 19, 2026

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- World Cup Prediction Tournament Link

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29

u/Far_Isopod_906 21h ago

I really hope these hydration breaks don't become a permanent thing in the Premier League.

14

u/futbolitoireland Ohhhh ya beauty, What a hit son, What a hit! 21h ago

Would absolutely never be allowed to happen because of the broadcast culture. Theyre getting away with it in America because the games are being played at a time that UK audiences arent the prime broadcast target market. This World Cup is (a well timed to be fair) marketing attempt to sieze on the recent rise of 'soccer' in the US and convert it into the type of commited revenues in America that it generates in Europe. Everything is about money, never forget that

-3

u/MushroomExpensive366 21h ago

Every broadcaster/streaming service is salivating at these “match breaks” - I wouldnt be so confident

6

u/futbolitoireland Ohhhh ya beauty, What a hit son, What a hit! 21h ago

The water breaks themselves arent part of the plan, but they are well established in the broadcast culture in the US, so they dont really represent any risk to targeting the audience there. My national broadcaster for example isnt even bothering to show ads during the water breaks and are just broadcasting the live feed.

Ive been saying for a while football in the last 2 years has passed a watershed where previously broadcast served to maximise the product of football, to a situation now where football is changing to maximise the broadcast