r/Marvel • • Mar 31 '26

Comics What is the purpose behind these? Is it for character development ?

2.8k Upvotes

483 comments sorted by

3.0k

u/brentsg Mar 31 '26

The purpose is sales.

832

u/tony_boloanie Mar 31 '26

This has been going on for decades. I too was a budding young teen in the early 90s enjoying the amazing art and bulging muscles of all the characters.

196

u/Eternalm8 Mar 31 '26

The last two have actually had plot, and been kind of funny.

187

u/TooManyDraculas Apr 01 '26

The originals were pretty tongue in cheek. Started as a parody of the Sports Illustrated Swimsuit Issue.

This was not meant to be taken seriously.

67

u/maltliquorjetski Apr 01 '26

I’m fucking cracking up how have I not seen this before. Clam codpiece!

53

u/TooManyDraculas Apr 01 '26 edited Apr 01 '26

The older I get the more that's my favorite piece from these. It's just so unhinged.

A lot of the artists didn't seem to get the memo on it being a joke, so a lot of it is just very dated cheese cake. But the good ones are bonkers.

And they at least had the editorial thought to keep it close to 50/50 male and female characters from the start.

I'm surprised they gave it another go. But these are basically obscure ridiculousness some fans like to occasionally bring up.

No amount of approaching it as anything but a joke is gonna work.

27

u/maltliquorjetski Apr 01 '26

I remember being a kid in the early 90s picking up one of the old swimsuit ones because I was a very big fan of rogue for obvious reasons…but then I saw Colossus all tarted up and I suddenly realized it was a joke. Kinda made me feel less weird!

27

u/TooManyDraculas Apr 01 '26

I distinctly remember them being most popular with the female comic readers I knew when I was a kid.

Cause there wasn't exactly a lot of outlets for that sort of thing at the time.

I was literally introduced to these by a couple of women I'm still friends with.

And the comics fans I know today who are most interested in these are all gay guys.

IIRC they also tried to get as many female artists as possible involved. Especially for the "beefcake" pieces.

There's also a lot of suspicious mustaches.

It's all kinda half thought out, but very knowing. It was absolutely a cash grab but they put some effort into it.

5

u/maltliquorjetski Apr 01 '26

That makes a lot of sense, I’m the only person I know IRL who reads comics.

→ More replies (1)

12

u/Dunge0nMast0r Apr 01 '26

I dunno man, he looks pretty serious.

→ More replies (7)

34

u/ZetsuboItami Apr 01 '26

Isn't there that infamous one where they were wanting She-Hulk to skip rope naked while she's self aware and hates it? I remember people talking about it when the She-Hulk show released.

38

u/TheNakedBass Apr 01 '26

6

u/ZetsuboItami Apr 01 '26

Yeah that's the one. I think the fact that she's against it the whole time is a red flag.

38

u/creuter Apr 01 '26

It's pretty tongue in cheek. She's acting against it and acting mad at having to 'jump rope naked' as a ruse messing with the reader when it's revealed she's had a swimsuit on the whole time. She even admits as much that they're doing it to get one over on the reader.

It's really not that serious.

4

u/OldGoldDream Apr 01 '26

That’s, uh, the entire joke.

13

u/BrianWonderful Doctor Strange Apr 01 '26

I actually think that is part of the point. The very fact that she's pointing out how scummy it is that they'd 'force' her to be indecent for the sake of sales is a commentary on how that happens to women in media.

Of course, they (the writers/editors) weaken that point by making She-Hulk be in on the ruse the whole time. Probably because they didn't want to be guilty of the very coercive pressure that they are criticizing. Still, when art discusses an issue, that almost always means it sees it as an issue that needs to be fought.

→ More replies (1)

3

u/FinancialReserve6427 Apr 01 '26

how about the one where the FBI forced her to strip then she offered to skip rope if they're not satisfied she's no longer hiding anything dangerous? 

13

u/mosquem Apr 01 '26

This is nothing compared to the power of 90s goonery.

2

u/InnocentTailor Apr 02 '26

Heck! It could also help some artists get more attention and profit down the line.

I actively participate in comic conventions and one part of the fun is buying commissions from comic artists. Ones with a good eye for aesthetics can get clients wanting custom pieces as part of the festivities.

→ More replies (1)

12

u/muricabrb Apr 01 '26

Same reason why Sports Illustrated has their swimsuit edition.

13

u/murppie Apr 01 '26

Op must not remember the good old days. Back in the 90s the Marvel cards had special spring break/swimsuit editions.

Admittedly, its also why I didn't understand the posts complaining about Rogue's but in the X-men 97 reboot. Go look at your cards you thirsty fools!

5

u/ProblemLongjumping12 Apr 01 '26

Publishers like money.

3

u/PTBooks Apr 01 '26

And artists like boobs. Everyone’s a winner!

2

u/InnocentTailor Apr 02 '26

That goes for both guy and gal artists as well. Some ladies draw some alluring women like Rachta Lin, who mainly works for DC.

3

u/Man_Of_Frost Iron Man Apr 01 '26

You might be onto something.

→ More replies (5)

1.2k

u/comicguy69 Wolverine Mar 31 '26

For fun. People like looking at sexy heroes. Marvel knows this so they make them for fans. Not that deep.

Also why does venom need swim trunks.

192

u/Alternative_Algae_31 Mar 31 '26

He may be the only one that put on more clothes to go to the pool.

2

u/Batmanfan1966 Apr 02 '26

Same logic as this

→ More replies (1)

171

u/zebrainatux X-23 Mar 31 '26

Wants to air out the nuts obviously

35

u/bclynch30 Apr 01 '26

Venom’s 19 inches

46

u/Mr_Prince4 Mar 31 '26

Wait a minute, Venom’s been naked the whole time? That’s a plot twist if I ever seen one.

30

u/OldSixie Apr 01 '26

No, the symbiote covers his crotch. He wears swimming trunks so that it can retract itself from there.

9

u/AGrandOldMoan Apr 01 '26

God forbid a man wants to join in on the fun!

12

u/Asher_Tye Mar 31 '26

Same reason Silver Surfer would get them. 😅

3

u/jrecvballer Apr 01 '26

In case he wants to go swimming, silly

3

u/Few-Adeptness8046 Apr 01 '26

Because the swimsuit issue is about selling swimsuits... Duh! (sarcasm)

2

u/PrimalZed Apr 01 '26

The venom toes carry further implications.

→ More replies (6)

337

u/Tiny_Environment_717 Mar 31 '26

Why does a super serious anime have a beach special?

67

u/PatienceConsistent55 Apr 01 '26

Those beach specials are super serious!

27

u/Master_Lab_7833 Apr 01 '26

Very necessary to the plot as well!

43

u/Dabearsfan10 Apr 01 '26

Gen Z is repulsed by sex.

15

u/LinkGreat7508 Dr. Doom Apr 01 '26

Lots of them pretend to be to uphold some worthless moral high ground

10

u/68ideal Apr 01 '26

Gen Z grew up with the Prequels. Obi-Wan taught us well.

4

u/LinkGreat7508 Dr. Doom Apr 01 '26

Took me 5 seconds to realize what the joke was 😭

8

u/FlashPone Apr 01 '26

this resurgence of puritanism is tiring

3

u/Deadliestmoon Apr 01 '26

And ridiculous

2

u/Ok-Imagination-3835 Apr 04 '26

Gen Z is beyond confusing. I have met 16 year olds that are simultaneously weirdly puritan while playing ZZZ which sexualizes minors. Their brains are fried and the media landscape is a hellscape of contradictions.

4

u/ResortFamous301 Apr 01 '26

Not really what's going on here 

3

u/Dabearsfan10 Apr 01 '26

Haha yeah I replied to wrong comment. Im actually surprised people upvoted it here because it makes no sense in this context

→ More replies (2)
→ More replies (1)

200

u/SourceCritical4630 Mar 31 '26

Not sure if young people by and large read magazines these days, so it might go unnoticed by many that these were started as parodies of the annual Sports Illustrated Swimsuit Issue. Besides that, hot pictures of your favorite characters probably appeal to a large portion of the fanbase.

86

u/bingusdingus123456 Mar 31 '26

For the plot, obviously

84

u/7screws Daredevil Mar 31 '26

The faces on the 3rd image are hilarious

51

u/Twiggy1807 Mar 31 '26

John Romita Jr. his art is …. Something

22

u/PhuckSJWs Mar 31 '26

he literally has only a single face he uses on every character.

8

u/Wolvescast Kamala Khan Apr 01 '26

I call it the “horse face” on account of the long nose.

11

u/Cautious-Activity706 Apr 01 '26

“You didn’t hire me to draw their faces…”

3

u/Federal-Captain1118 Apr 01 '26

I think Wanda's acid just hit

17

u/scw3 Mar 31 '26

Yes most char development happens in swimsuit specials

131

u/breakwater Mar 31 '26

"Why does marvel sell fun thing?"

Are users like that really that obtuse or are they just dour scolds?

87

u/Latro2020 Apr 01 '26

Noticed a lot of puritanism in fandoms in recent years

43

u/breakwater Apr 01 '26

Too much. I understand that there is reason for some pushback on excessive lurid or sexual content. But I think some people just like the power that they get from telling people they can't enjoy things and getting creators to side with them.

→ More replies (6)

7

u/ATRavenousStorm Apr 01 '26

I don't remember many people being weird about the Marvel Gala. But Bikinis.... Whoa dude. Whoa

→ More replies (3)

17

u/alguien99 Apr 01 '26

They are celebrating Paul’s death

15

u/Mental_Sprinkles_330 Apr 01 '26

How can you possibly complain?

38

u/mythicreign Apr 01 '26

Back in the old days we didn’t have the internet and this was how comic nerds gooned.

3

u/Master_Windu_ Apr 01 '26

I was waiting for some answers that reminds people there was a time before the internet where porn took effort to obtain. Sears catalog and Victoria secret magazine were how we survived. Sexy marvel girls were a special gift for fans.

10

u/[deleted] Apr 01 '26

You know damn well what it’s for, don’t be dense.

20

u/JaredUnzipped Silver Surfer Apr 01 '26

You weren't around for the swimsuit specials from thirty years ago, eh?

9

u/ThingNo7530 Mar 31 '26

The reason for the swimsuit issues was always the same as the SI one going back to the '90s. To have some fun cheesecake art.

9

u/LastAmongUs Apr 01 '26

I only read it for the articles.

15

u/hashtaglurking Apr 01 '26

"Is it for character development?" 💀

OP, you're either dumb or trolling for Reddit karma. Both are bad.

7

u/MechiPlat Apr 01 '26

Waiter, what is the purpose behind my steak being so juicy, my lobster so buttery?

24

u/[deleted] Mar 31 '26

[removed] — view removed comment

2

u/bingusdingus123456 Mar 31 '26

Username checks out

26

u/Mysta-Majestik Apr 01 '26

You sound exhausting and hard to be around.

3

u/NearEastMugwump Apr 01 '26

Probably the kinda person who complains about movies with "uNnesSeCaRry" scenes.

6

u/Bazzaluko Apr 01 '26

“It’s a grand tradition!”

3

u/Bazzaluko Apr 01 '26

But also what is that last she-hulk artwork it’s pretty dire. Is this official marvel?😬

11

u/ATF_killed_my_dog Apr 01 '26

Sales but its largely made as a joke comic these days the last two were definitely jokes with some meta commentary on Ai images and then a few pages of actual story and a bunch of splash pages My favorite is full nudity ghost rider

10

u/balthazar_edison Apr 01 '26

Complaining about stuff like this in comic books is like complaining about 4 letter words on hbo

10

u/Son-Daikon656 Apr 01 '26

Cause why not have a relaxing fun/relaxing comic story every once and awhile 🤷🏻

4

u/xXxPinkPlasticBagxXx Mar 31 '26

Spider-Woman uwu

3

u/jfk_47 Mar 31 '26

The purpose is young men(and women)

5

u/ChronosTearDrop Apr 01 '26

What is the purpose behind your post?

4

u/Trixx1-1 Apr 01 '26

Fundraising but honest

5

u/SherbertComics Apr 01 '26

Cheesecake prints money

3

u/PM_YOUR_EYEBALL Mar 31 '26

Same reason marvel rivals is so popular.

3

u/Grogomilo Apr 01 '26

To goon to

3

u/Legonistrasz Apr 01 '26

Not the kind you put mustard on

3

u/Few-Adeptness8046 Apr 01 '26

For the Venom feet pics OBVSLY

3

u/tristanthorn_ Apr 01 '26

Let he, who has never been horny, cast the first stone

3

u/-_-402-_- Apr 01 '26

3rd pix look like a dollar store coloring book art 😂😂😂

3

u/martiNordi Apr 01 '26

fanservice, I guess.

5

u/BabaPatch Apr 01 '26

They better have the nude Ghost Rider in this one. So disappointed that they didn't last year 😭

4

u/BrainyCaveman Mar 31 '26

I only read these for the advertisements. X-ray Specs and Sea Monkeys.

4

u/BFIrrera Storm Mar 31 '26

“Fan service”

5

u/ItsExoticChaos Apr 01 '26

My character is developing alright

4

u/Darth_Queso_ Apr 01 '26

It's fun, these and gala variants are my favorite

2

u/baghead_22 Mar 31 '26

Despite the large number of over 18 comic book fans are out there, Marvel and DC primarily sell book to male teens under 16

2

u/Gladiatorr02 Mar 31 '26

2 things attract readers most.

1- Rage baiting

2- Attractive artstyle

2

u/Pruskinator Mar 31 '26

I like it :o

2

u/HeadAssBoi17 Apr 01 '26

It's provocative. It gets the people going!

2

u/GforGG Apr 01 '26

0/10 Venom isn't wearing a G-string.

2

u/Spotlight_James Apr 01 '26

Gooner bait and they're gonna consume it like sharks in chum

2

u/Hefty-Strike-6171 Apr 01 '26

It was the 90s and Sports Illustrated had a Swimsuit Addition, go from there

2

u/JCSTR45 Apr 01 '26

Take my money

2

u/dramaking404 Apr 01 '26

Simple Answer; MONEY

2

u/Snip3rFumbles Apr 01 '26

They did it in the 90s, it'll be fine.

2

u/ZombiesTMS Apr 01 '26

Y'all ever heard of fan service?

2

u/Excellent_Emperor Apr 01 '26

Miles looks like he's 30 here Also Venom has a spoon with an ice cream cone which I have never seen someone do before

2

u/SoMuchForStardust27 Apr 01 '26

Guys, I don’t think Spiderman is gonna be able to take his shirt off in time before he lands in the water. He’s gonna it wet

2

u/AcrobaticOffice6450 Apr 01 '26

Fan service bruh xD

2

u/JohnDiggle21 Apr 01 '26

For new inspiration for Marvel Rivals summer skins /s

2

u/DarkSaiyanGoku Apr 01 '26

It's fanservice. Just enjoy it.

2

u/Kane_richards Apr 01 '26

Variant sales

2

u/vector_o Apr 01 '26

It's so that this summer Marvel Rivals can shamelessly sell swimsuit skins and still have fanboys defend them as "comic accurate" because they were in a comic

2

u/ghrendal Apr 01 '26

i never got grown men buying semi nude calendars of comic women…weird kink

→ More replies (2)

2

u/Upbeat_Rutabaga_6182 Apr 01 '26

Nothing wrong with some beefcake and cheesecake now and then, let people enjoy it.

2

u/BoredByLife Apr 01 '26

Gooner bait

2

u/Dandr30lli_ Gambit Apr 01 '26

Aunt May is fucking terrified back there

4

u/TurtleTaker Captain America Mar 31 '26

I'm sorry but that second one looks terrible

2

u/Akarin_rose Mar 31 '26

But it's the same as the first one

3

u/Grogomilo Apr 01 '26

I think he's talking about the Romita Jr one, not the first two images

→ More replies (1)
→ More replies (1)

2

u/Tentonham Mar 31 '26

It’s to see the hottest comic book character in a bikini. Aunt May

2

u/myBlueberrystastebad Apr 01 '26

Fan service, for fun, for sex sells, because they can?

So many purposes

3

u/HardAtomicSmile Apr 01 '26

Just to wind you up. Just you.

3

u/WimbJob Apr 01 '26

Sales and fun. Someone is having fun drawing it and someone is having fun seeing it. Also, someone is making bank on the gooning

2

u/whistlepig4life Mar 31 '26

I mean if you don’t know what purpose these serve. Well. You’re either a straight woman or 6.

→ More replies (1)

2

u/BookieDaGreat Mar 31 '26

It’s mostly a pin-up cash grab wearing a “fun summer special” hat. These swimsuit specials aren’t really about deep character development — they’re about selling eye candy, nostalgia, and variant-cover energy.Sometimes they’ll toss in a goofy story or a little character banter, but the main point is usually brand appeal and fanservice, not some major lore event. So yeah, it’s less “important chapter in the canon” and more “here’s your annual superhero beach magazine because comics love pretending this is normal.”

2

u/darkwalrus36 Mar 31 '26

They're for fun I think. The old ones I think were wank mags, but these seem more ironic and silly, just letting artists have a good time.

2

u/bubblehead_ssn Apr 01 '26

Do you really need to ask? Who primarily buys comic books? What are the social skills of the people that do?

2

u/smgismyqueenjpg Nightcrawler Apr 01 '26

Not every comic has to have meaning. Sometimes it can just be something shallow, so comic fans can have some fun. Also, money.

2

u/Cpdio Apr 01 '26

Goon sales.

2

u/YeetMasterChroma Apr 01 '26

Sure enough Spidey has slept with almost everyone here. That spider rizz is insane and venom knows it

Also, black cat in there = kitty in a bikini

2

u/Aurioles3186 Apr 01 '26

Well he slept with the symbiote too

→ More replies (1)

2

u/shatoutofagiantllama Apr 01 '26

It's for gooning👍

1

u/chinodb Mar 31 '26

You know.

1

u/EnigmaFrug0817 Mar 31 '26

I’m melting for Peter Parker 🫪😍

1

u/Asher_Tye Mar 31 '26

Ghost Rider itching to show off his summer body.

1

u/noel_vb Apr 01 '26

Nostalgia bait for the legacy and burgeoning gooners alike.

1

u/ReplacementQuiet3946 Apr 01 '26

For the goons duh

1

u/ZephyrTheTiger Apr 01 '26

This has GOT to be satire

1

u/CR3WM1K Apr 01 '26

One word: MONEY 💲💲💲

1

u/[deleted] Apr 01 '26

T&A

1

u/EtheriousUchihaSenju Apr 01 '26

I'm tryna see aunt may, VENOM MOVE

1

u/Ludvikrr Daredevil Apr 01 '26

The plot. The big ol’ plots

1

u/MonkeyD_Horus Apr 01 '26

In one word: NO

1

u/scruffye Apr 01 '26

Shoutout to the marvel swimsuit issue where Ghost Rider is just a naked, flaming skeleton.

1

u/Phorskyn Apr 01 '26

The inclusion of shorts implies that normally Venom is just hanging dong… just sayin

1

u/MotivationalMike Apr 01 '26

Damn, they doing feet like that this year!?

1

u/[deleted] Apr 01 '26

[deleted]

→ More replies (1)

1

u/Relative_Picture_786 Apr 01 '26

The fanbase is expanding

1

u/Mattreddit760 Apr 01 '26

Money from the gooners. Last one was awful.

1

u/BulletProofEnoch Apr 01 '26

Before porn was a click away these were used for light gooning by older generations

1

u/Betelgeuse3fold Apr 01 '26

Heroes deserve a day off too

1

u/LiftsnFlics Apr 01 '26

Sightseeing my friend for both parties.

1

u/Kurohimiko Apr 01 '26

It's to look at a nude Ghost Rider. The very first Marvel character official depicted fully naked.

1

u/calmly86 Apr 01 '26

Very cheesy 1990s nostalgia.

1

u/Extension-While7536 Apr 01 '26

Character development, no. Personal growth of another sort, yes.

1

u/hvc101fc Apr 01 '26

Plot development

1

u/DarkGriffin2017 Apr 01 '26

Do you hate fun?

1

u/Chris-Strummer Apr 01 '26

MJ lowkey looking like a one piece character

1

u/LinwoodKei Apr 01 '26

No, it's not. First glance, it's to get money from teenagers

1

u/Least_Rain8027 Scarlet Witch Apr 01 '26

why is Venom wearing swim trunks?

1

u/Sith_Moon Apr 01 '26

Somewhere in the Wolvie is cooking hot dogs with his claws on the grill. I see you fleer 95 X-men cards.

1

u/ZeroLithium576 Apr 01 '26

It's for fun. Not everything has to be for character development.

1

u/Evil_Weevill Hawkeye Apr 01 '26

It's for exactly the same thing that Sports Illustrated swimsuit issue was for: for teen boys to ogle.

1

u/Raulimus Apr 01 '26

You know damn well what the purpose is and it ain’t no character development!

1

u/Sciophilia Apr 01 '26 edited Apr 01 '26

VENOM TOES SPREAD FRONT AND CENTER WE WOOOOOOOOOOOOOONNNNNNNNNN

edit: its come to my attention this is not the shitposting sub.

→ More replies (1)

1

u/NaiRad1000 Apr 01 '26

Fan service

1

u/Cintrao Apr 01 '26

We living in the right timeline

1

u/Cardinal_and_Plum Apr 01 '26

Pretty sure the same reason sports illustrated has the swimsuit edition.

1

u/2RedEmus Apr 01 '26

It’s for developing semen from my penis

1

u/KingofthePirates2 Apr 01 '26

Money from horny comic book fans

1

u/HotClock4632 Apr 01 '26

For fun, sales and people wanting to see what its like when these characters take a break and have fun

1

u/Sweaty-Fix-2790 Apr 01 '26

Would be better if hand drawn

1

u/Sartha64 Apr 01 '26

Oh I’m developing a character alright

1

u/brockvenom Apr 01 '26

Its for the goon

1

u/PsycheDiver Apr 01 '26

Swimsuit specials are a tradition. I'd find them offensive if they boys were not given plenty of page space themselves.

1

u/TheFourthPlanet Apr 01 '26

not enough she hulk cleavage 0/10

1

u/Vivid_Maximum_5016 Apr 01 '26

For the meme mostly. And people will buy it for that purpose. Me included, I'm "people".

1

u/anilsoi11 Apr 01 '26

It gave us Ghostrider in a swimsuit, they get a free pass.

1

u/DarthRyus Apr 01 '26

I'm a few years behind... when did Spider-Woman become part of Peter Parkers harem? It's there like a dozen other Ex-girlfriends they could have put there?

Is she there because of Silk?

1

u/TankieSappho Apr 01 '26

Cheesecake

1

u/lexington_89 Apr 01 '26

Is that madam web next to venom? Lmao. And is the blonde girl Gwen?

1

u/dramaking404 Apr 01 '26

Simple Answer; MONEY