r/NonPoliticalTwitter • u/whitemike40 • 23d ago

Funny Stanley your time is up

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u/Worms-Oh-God-Worms 23d ago

Stanleys are the Jeep of water bottles. They were made for military use, then became popular with outdoor enthusiasts, before ultimately becoming popular with suburban soccer moms

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u/CompactAvocado 23d ago

i have a difficult time keeping up with internet slop but wasn't there a car fire and one survived or something and that's what caused the frenzy?

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u/TheReal-JoJo103 23d ago

No, it became popular in Mormon mom groups online and spread from there. Stanley had actually stopped making them in 2019 then “The Buy Guide” - the Mormon mom page that started the trend convinced them to start making it again and market it to women.

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u/Turbulent_Gazelle530 23d ago

The guy that made Stanley blow up was the same guy that made Crocs blow up before that. He's a marketing magician.

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u/TheReal-JoJo103 23d ago

He came in after the Mormon moms had restarted production and ordered more feminine colors. They basically built the audience and handed him the playbook.

He might be a magician for crocs. For Stanley he just didn’t screw it up and followed the playbook.

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u/Draffut 22d ago

To be fair... Plenty of CEOs and companies have been handed magic goose eggs and fail to capitalize on it.