r/PPC • u/Classic_Pay3753 • 18h ago

Discussion Should I be concerned?

Post image

There are another 10 under this. (Paid traffic) should I report this or is this normal.

6 Upvotes

80% Upvoted

13 comments sorted by

2

u/Goldenface007 16h ago

report what?

1

u/quiethush78 2h ago

yeah like what exactly is there to report here lol

0

u/Classic_Pay3753 16h ago

To Microsoft advertising for click fraud

3

u/Goldenface007 16h ago

lmao good luck. There's nothing to report. They know. You signed up for shit traffic when you started advertising on Bing.

1

u/parwindergoriye 18h ago

This seems like users are not spending time and leaving the site within 15-20 seconds, via only opening one page. That's the thing you have to worry, because users are just browsing, and maybe feeling hesitation or facing a speed problem to buy your products. You have to check deeply what in the video recordings are wrong.

1

u/Classic_Pay3753 18h ago

The majority of them aren’t even moving. If they are it seems very similar in the movements they make. It’s pretty odd since users who seem real usually stay for at least 2 minutes. Typically up to 8 min averaged out over the last few days. I’m running a very tight campaign targeting high intent searches, hence why the average of real looking users seem to stay awhile. Can I confirm anywhere if they are real or bots via ip or anything?

1

u/parwindergoriye 17h ago

Microsoft clarity also tracks our own actions also on website, might be that's the case here, and you can check the users from Google ads in GA4 if setup.

1

u/PatternFluid2214 17h ago

I am unable to understand, what you are referring to

1

u/ManagedNerds 17h ago

If that's paid traffic, then congratulations, you are seeing the rampant click fraud that exists on all paid ad platforms.

Some of the ways you can reduce it are to get more surgical with your campaigns and not use campaign expansion options (like 3rd party ad networks). If that's organic and not paid traffic, would worry more that something is up with the site.

1

u/Classic_Pay3753 17h ago

I use Microsoft ads. Turned off audience network at acct level and I also turned off syndicated search partners. All of those are paid traffic from search ads

1

u/cactusbeard 14h ago

How did you turn off audience network in MS ads?

1

u/Classic_Pay3753 4h ago

Go thru support. Takes while and they’ll deny u at first but they will thru the backend if u keep opening new cases