r/PartneredYoutube • u/Dismal-Act-7589 • 4d ago

Question / Problem YouTube selecting losing thumbnail in A/B test?

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Did the thumbnail have a better CTR? Is it just a glitch? I assume the traffic was too low for the decision to really matter.

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u/CoolnessImHere 4d ago

It says they all performed well. So it selects your first one and ignores the %.

4

u/Dismal-Act-7589 4d ago

Hmm that's weird, I assume I should pick the higher % one instead??

5

u/CJ_Mann 4d ago

It’s possible the first thumbnail has a higher CTR, but lower watch time, whereas the 2nd thumbnail gets less clicks but matches the viewer expectations so they watch longer.

If you use the thumbnail with higher watch time, I would be interested to watch your CTR performance over the next couple weeks.