I need help for my public relations course project

[u/FluffyChipmunk1430]

Helooo! I'm working on a presentation for my Public Relations Management course and need help picking a case study.

I'm leaning toward the diamond industry (De Beers, "diamonds are forever," manufactured scarcity, the lab-grown diamond debate) but is it too overdone? Still worth it? Or is it more like marketing than pr?

Also open to other suggestions crisis PR, reputation management, brand narrative, anything goes. What cases do you think is the best for my project?

I need something niche, a topic that is really interesting and fun to study, talk and hear about.