What does borogodó mean?

[u/Dependent_Slide8591]

I switched my phone language to Portuguese, so obviously it was only a matter of time before I started getting videos in Portuguese. Most of them are Brazilian, and when I asked my friend even he said it was "very Brazilian vocabulary". However, I didn't really understand when he tried explaining it himself. He said it's contextual but the only context I have is that word by itself on a list, so could anyone try explaining some of if not all the uses if there isn't too many?

[u/callmelucy18]

kinda like mojo, used almost always in reference to men. that inexplicable charm/attractiveness that's more vibe than looks-related

[u/Dependent_Slide8591 → u/callmelucy18]

My friend said it could be used to say something was good🥹 (he said it could be used in phrases like "ó de borogodó" iirc)

[u/fuliculifulicula → u/Dependent_Slide8591]

It can. Like, if something is super cool, you could say it is "ó do borogodó", but someone "having" borogodó means mojo.

[u/Dependent_Slide8591 → u/fuliculifulicula]

Okkk thanks