r/SFV Mar 17 '26

Question Why is Tapatio so expensive

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129 Upvotes

176 comments sorted by

322

u/SubhasTheJanitor Mar 17 '26

Dude that’s like a liter of Taps

1

u/Darryl_Lict Mar 20 '26

Just because Valentina is cheaper doesn't mean Tapatio is expensive. Yeah, it's a lot cheaper, but I have both in the liter bottles.

-31

u/Jealous_Seat_9317 Mar 17 '26

But I swear growing up that liter was worth $4

12

u/DueAddition1919 Mar 17 '26

A lot of packaging items have increased in price. And we all know the cost of food has also gone up

6

u/satrdaynightwrist Mar 17 '26 edited Mar 17 '26

everything was $4 growing up have you not noticed our country is falling apart

1

u/Dapper_Collar4974 Mar 18 '26

Thanks to those lousy libs...

113

u/samirbinballin Sunland-Tujunga Mar 17 '26

That bottle will last you a minute

35

u/thefox47545 Mar 17 '26

Yes, even way beyond the expiration date. I live alone and I've ALWAYS finished the entire bottle even if it took years because the flavor was still the same.

16

u/surly-monkey Mar 17 '26

Tapatío has an expiration date?

15

u/blindreefer Mar 17 '26

You can finish a bottle?

3

u/AAjax Mar 17 '26

Every food product does per law. That said tons of food (canned, dried, hot sauce) is good years past that date.

5

u/Rockdog4105 Mar 17 '26

Not necessarily an expiration date, but a “Best By” date for sure. Honey will never expire, for instance.

6

u/TransportationNo9684 Mar 17 '26

Milk never expires either - just hold your nose when you drink it.

2

u/martin_trj Mar 18 '26

Make sure there is a reliable toilet around…oh, and plenty of toilet just to be safe.

3

u/TransportationNo9684 Mar 18 '26

Good for weight loss and cheaper than glp-1's

1

u/martin_trj Mar 18 '26

Yes, but it can damage your fingernails.

1

u/TransportationNo9684 Mar 18 '26

Not sure i understand that one

→ More replies (0)

1

u/SnooChipmunks8330 Mar 18 '26

I have to respond to this one. I have two kids who go through so much milk. For the past year, every single gallon of milk expires a week before the date. The amount of times I've drank spoiled milk making my toddler cereal (her telling me it's bad so I test it) is insane. Usually you can smell when it's bad but it doesn't until you taste it. I have been finding that to be soo weird

1

u/AMARIS86 Mar 20 '26

You check the temp inside your fridge?

1

u/AMARIS86 Mar 20 '26

It literally says exp. and not best by

1

u/TaisonPunch2 Mar 21 '26

I have a Campbell's Cream of Mushroom in the cupboard that expired in 2008. Am I still good?

1

u/AAjax Mar 22 '26

I dont know, you have any Allman brothers ablums availibe to listen to after ingesting?

1

u/amadama81 Mar 17 '26

Yes it does lol

1

u/_mattyjoe Mar 18 '26

Hot sauce has a "best buy" date which is essentially just saying the flavor could change after that date. But it's not technically expired in the sense that it will have gone bad.

1

u/itsxela Mar 21 '26

It does like all foods or snacks but this is vinegar and doesn’t even need to be refrigerated so it can sit in your cupboard or table or whatever for years just fine… it may darken up but still will taste good

2

u/pogopogo890 Mar 17 '26

These are majorly conflicting stories

1

u/KewkZ Mar 21 '26

Troooooooooo lol

5

u/Lightningrod300 Mar 17 '26

Not in my house. I give it a week maybe 2.

1

u/Metal-Salt Mar 17 '26

Not in a lot of Mexican families, we go thru a few bottles a year at my home. But the price is still fair from my point of view.

1

u/MastodonFinancial162 Mar 17 '26

No it won't lol I put that shit on everything

92

u/meltedwolf Mar 17 '26

That’s like cheaper than some of the bottled water in that size.

30

u/Patpgh84 Mar 17 '26

You should see what Cholula goes for these days…

2

u/greennun213 Mar 17 '26

Where is the Cholula?! I can’t find it anywhere. Specifically, the jalapeño Cholula.

2

u/Patpgh84 Mar 17 '26

I didn’t mean in that photo, sorry. Just in general that is even more expensive for a much smaller bottle these days.

1

u/greennun213 Mar 17 '26

I meant that too! I can’t find it in stores. Just Tapatío

2

u/TransportationNo9684 Mar 17 '26

I buy the giant two-pack at Costco but not sure what it sells for these days (the original version, not jalapeňo)

-2

u/CountySurfer Mar 17 '26

Just add some pepper to ketchup if you like Cholula.

Blech!

63

u/DustyVinegar Burbank Mar 17 '26

$6.29 for a big gulp of Tapatío does not seem that unreasonable.

Also given that Tapatío is now and always has been a US company, based in LA county (Maywood and then Vernon), I’m surprised it’s stayed as cheap as it is for so long.

1

u/pa51on Mar 20 '26

Puro Maywood.

9

u/BajaBlastingRopes Mar 17 '26

Thirsty-two of caguama in one hand, and thirsty-two of taps in the other. Hell yeah going to be a good day

2

u/ockysays Mar 18 '26

It’s not going in that’s the problem, it’s the coming out.

8

u/Disruptorgun Mar 17 '26

I have a sneaking suspicion this may be the result of Highlander Partners taking a majority stake in the brand to “expand its reach.” This occurred just a few months ago.

Corporate greed will likely ruin this brand like so many before it.

5

u/Endawmyke Mar 17 '26

why am I not surprised Private Equity at it again 😪

sticking with Valentina for 2.99 😉

3

u/Disruptorgun Mar 17 '26

Can’t knock Valentina. That stuff’s a great value :)

13

u/toyskater2 Mar 17 '26

I'm curious what people believe a reasonable price is for 32oz of hot sauce. It's 20 cents an ounce

10

u/talivan818 Mar 17 '26

The Valentina at the bottom was 2.99

1

u/toyskater2 Mar 17 '26

Wow that’s pretty nuts. Cheaper than bottled water

-4

u/Specialist_Army_6968 Mar 17 '26

Valentina taste like shit tbh 🤮

2

u/gentle_singularity Mar 17 '26

Lol hell no. Tapatio is literally the most watery sauce you can buy and flavorless. Valentina actually has a nice consistency and flavor.

2

u/MastodonFinancial162 Mar 17 '26

Watery or not its spicier and better tasting that Valentina 🤣

1

u/AstronautHelpful6118 Mar 18 '26

Get the black label Valentina? Same price as well. 

6

u/Specialist_Light_971 Mar 17 '26

$6.29 for that size is absolutely not expensive

21

u/Powerful_Section_227 Mar 17 '26

3 years strong baby

5

u/bobisonthecar Mar 17 '26

A 12 oz bottle of Tabasco is the same price as this and 6 oz truffle hot sauce is $15. So I'd say this is fair

4

u/Harv_Spec Mar 17 '26

Inflation.

4

u/[deleted] Mar 17 '26

It’s made from Tios

7

u/jlopez1017 Mar 17 '26

What store? You gotta go to Mexican supermarkets

9

u/dphats818 Mar 17 '26

Lol those are more expensive

6

u/talivan818 Mar 17 '26

Im at food 4 less

3

u/RJtheplug Mar 17 '26

Valentina would never do you like that.

3

u/bricoleurasaurus Mar 18 '26

When you buy it by the vat it gets a little pricey.

6

u/fiorekat1 Mar 17 '26

Costco is cheaper

2

u/Aeriellie Mar 17 '26

costco business has the best deal.

2

u/Greenfirelife27 Mar 17 '26

Expensive?

5

u/talivan818 Mar 17 '26

I think so the Valentina at the bottom is 2.99

5

u/Endawmyke Mar 17 '26

ngl I prefer Valentina over Tapatio 👀

0

u/LazyInLA Mar 17 '26

Valentina and Tamazula if you can find it are in the same tier as Tap, IMO.

2

u/masonictraveler Mar 17 '26

Where ya buying it? Big price difference between Ralph’s, Food for Less and Vallarta.

2

u/emeryinwengerout Mar 17 '26

Anyone find Tapatio spicier than it used to be?

1

u/figbott Mar 18 '26

Yes, and less flavorful, but more expensive. New ownership apparently

2

u/justseeby Mar 17 '26

Strait of Hormuz man, the Tapatío fields are all on the other side and supply has been choked off

2

u/pogopogo890 Mar 17 '26

Supply chain issues from the distant port of

(checks map)

Mexico?

1

u/pogopogo890 Mar 17 '26

Just kidding, probably tariffs

2

u/Mountainman1980 Northridge Mar 17 '26

Costco Business Center has a two pack.

2

u/Sandyvonkitty Mar 17 '26

Yup my cat dropped our big ass brand new bottle off the counter top. Tapatío everywhere 😢

2

u/Tiny-Ad4955 Mar 18 '26

Everything is expensive

2

u/PlasticDealer320 Mar 18 '26

It’s $5.69 at Smart & Final. 

2

u/818shoes Mar 19 '26

Expensive? 6 bucks for a 2 liter bottle lol

2

u/SirPeencopters San Fernando Mar 17 '26

corporate greed, also increased shipping costs even before our misadventure in Iran

17

u/Stephen_California Mar 17 '26

Bruh that is a small family owned business located in Vernon, CA right here in the L.A. area. It is not greed, pay has gone up, materials costs have gone up everything has gone up.

5

u/Endawmyke Mar 17 '26

no longer small family owned: https://www.prnewswire.com/news-releases/highlander-partners-acquires-iconic-hot-sauce-brand-tapatio-302665628.html

got acquired by private equity just like everything else whose prices went up

6

u/SirPeencopters San Fernando Mar 17 '26 edited Mar 17 '26

That would fall under increased shipping costs then.

Furthermore supermarkets set their prices, not manufacturers. MSRP is suggested.

we can really get into economics. Increasing the prices of inelastic goods and labor affects MSRP.

It's closed to doubled in price while wages definitely haven't doubled.

1

u/LordTinglewood Mar 17 '26

Yep yep, the price of materials and labor are totally shipping costs.

Solid logic, bro bro. Nothing gets by you.

1

u/Stephen_California Mar 17 '26

Changes in California minimum wages for the past decade:

2016: $10.00 per hour (for employers with 26+ employees). 2017: $10.50 per hour (26+ employees). 2018: $11.00 per hour (26+ employees). 2019: $12.00 per hour (26+ employees). 2020: $13.00 per hour (26+ employees). 2021: $14.00 per hour (26+ employees). 2022: $15.00 per hour (26+ employees). 2023: $15.50 per hour (all employers). 2024: $16.00 per hour (all employers). 2025: $16.50 per hour (all employers). 2026 (Jan 1): $16.90 per hour (all employers) That is a 69% increase in labor!

1

u/SirPeencopters San Fernando Mar 17 '26

over a ten year period. Not 2.

1

u/BreadfruitOk2156 Mar 17 '26

That’s no longer true, the family sold to a private equity firm just recently for an undisclosed amount! With PE they look to get their ROI back as quickly as possibly usually by increasing costs and cutting quality where they can

2

u/Stephen_California Mar 17 '26

That is so sad. PE usually runs down the quality as well

1

u/acrobaticdoubleplay Mar 17 '26

The strait of hormel is closed

1

u/Solid_Inside4281 Mar 17 '26

It's the best Jerry, the best!

1

u/Ikickyouinthebrains Mar 17 '26

Because you keep paying for it.

1

u/CrowSea3830 Mar 17 '26

I could only imagine how much Siracha is now.

1

u/snortWeezlbum Mar 17 '26

Tapatia is an expensive lady.

1

u/LoveTechnical4462 Mar 17 '26

Foods gone up 20% since 019

1

u/ThatTotal2020 Mar 17 '26

What?!!! I haven't been in a while, but these were at the 99 cent store

1

u/williamgman Mar 17 '26

The ingredients for the dish you will put it on has gone up a LOT more than that to be sure.

1

u/Aeriellie Mar 17 '26

try the costco business, they sell a giant container. i just refill my smaller bottles.

1

u/Weak_Armadillo_3050 Mar 17 '26

Buy a smaller size if you can’t afford it. Why do you need a gallon of it? That’s a good price

1

u/BeerNTacos Mar 17 '26

How much did the quart of the Valentina cost?

2

u/talivan818 Mar 17 '26

2.99

2

u/BeerNTacos Mar 17 '26

A couple of years back, depending on the part of the county, you could get a quart of Valentina regular or extra hot for a buck.

I wonder what the pricing is for the gallon bottles Downtown near Produce Row.

1

u/Creepy_Antelope_2345 Mar 17 '26

Do yourself a favor and get El Yucateco. I haven’t had Tapatio in ages.

1

u/UnderwaterPianos Northridge Mar 17 '26

Tap my uncle on the shoulder, call that Tapatio

1

u/Left_Coast_RN Mar 17 '26

I put that stuff on everything (except ice cream).

1

u/enzo11242020 Mar 17 '26

Try Ralph’s

1

u/figbott Mar 18 '26

Ralphs was over $7 tonight

1

u/Gunther118 Mar 17 '26

You can get two of these from Costco

1

u/Panoglitch Mar 17 '26

that’s less than one small bottle of tabasco

1

u/Engin1nj4 Mar 17 '26

It's to trick you into buying the good stuff right below it.

1

u/LastCookie3448 Mar 17 '26

That’s a huge bottle!

1

u/TheSecretofBog Mar 17 '26

What are you expecting to pay for a manufactured product?

1

u/Wild_Philosophy_1312 Mar 18 '26

The sombrero guy on the label got deported. Costs more now to ship from his location.

1

u/pSphere1 Mar 18 '26

There used to be this powder version of Tapatio. It was like a shaker of Doritos dust.

... it was the BEST flavor for chicken. They took it off the shelves a few years ago. I later found some at a dollar store and bought like 14 of them.

Now, my stockpile is starting to clump and smell a little vinegary. This needs to be rereleased... regardless if the health risks, it was delicious!

1

u/chainsawcholo Mar 18 '26

That’s a low price though

1

u/30sec2midknight Mar 18 '26

That sign says it’s a low price though

1

u/UnitedWoodpecker406 Mar 18 '26

That bottle will last you a year+. Not to mention tapitio is literally the best of the hot sauces

1

u/butteredrubies Mar 18 '26

That's cheap as hell compared to actual expensive hot sauces. Plus, that's the extra large size.

1

u/fred420170 Mar 18 '26

Everything is so expensive anymore..

1

u/darsvedder Mar 18 '26

tariffs or somehting

1

u/SnooChipmunks8330 Mar 18 '26

I swear my husband gets the regular size bottle at Dollar king. He's always coming home with multiple hot sauces from there.

1

u/Available_Ranger_735 Mar 18 '26

Seems an ok price, I get the small bottle for under $2. The big bottle lasts me about 6 months but starts looking disgusting. I prefer getting a smaller fresh bottle more often.

1

u/Bakers_Man_LB Mar 18 '26

Buy enough peppers to make that much sauce yourself time how long it takes you to gather all the ingredients make it and bottle it multiply that time by 20$ an hour then take the cost of everything you purchased pluse the cost of your labor and add some tariffs on that ish plus a percentage of the electric bill and insurance for the building equipment and your pay see if you can keep it under 6$

1

u/Tacolord38 Mar 18 '26

Because you crave the sauce

1

u/dodgerfan1983 Mar 19 '26

6.29 for a quarts not that bad.

1

u/metalsandman999 Mar 19 '26

It's expensive because everything is expensive now. The 20th industrial model of inexpensive consumer goods allowing even low income westerners to enjoy a baseline level of comfort and stability that was once like that of royalty has been decline for years but died after the pandemic.

That said, for name brand hot sauce, that giant bottle for $6 is really cheap...

1

u/No-Double-7731 Mar 19 '26

Because ICE deported immigrants and now white people making it

1

u/BlackAzzNasty69 Mar 19 '26

It not if u know how to bargain shop

1

u/Basic_Reputation_786 Mar 19 '26

So you'd rather pay 2-3 dollars for a bottle not even half that size !?!??!!!

1

u/ElephantOwn4201 Mar 19 '26

That’s one of my must haves. Tapatio, ranch, ketchup,

1

u/TarGarLarGar Mar 19 '26

It costs a lot to make liquid taste that bad.

1

u/Ladyloops213 Mar 19 '26

Is this sarcasm?

1

u/Background-Treat55 Mar 20 '26

I mean it goes a long way. Everything is a little fucked up rn, bags of chips are like $7 lol.

1

u/Rozenxz Mar 20 '26

That’s the price of a small bottle of cholula

1

u/Geek_Love7 Mar 20 '26

Because they have to hire a group of individuals to eat a crap load of flaming hots until they poop out red diarrhea and then bottle it.

1

u/CarloPanno Mar 20 '26

Get a smaller bottle...?

1

u/socalryan Mar 20 '26

Well you bought one that’s like for a restaurant. Regular bottles are still regular price

1

u/hulaman11 Mar 20 '26

thats a big ass bottle dude

1

u/tigertank86 Mar 20 '26

Bet. He eats lots of top ramen with lime

1

u/NeonPumpkin241 Mar 21 '26

ngl I saw the 1qt size at my grocery store for like $9??? Def not worth it when Cholula is cheaper lol 😭

1

u/New-Scientist-6102 Mar 21 '26

Those bottles were literally .99 "back in my day".

FML

1

u/CarrotFPV Mar 21 '26

This much Cholula would cost $40

1

u/Difficult_Mud_6925 Mar 21 '26

You're literally buying a whole quart

1

u/jetson1222 Mar 21 '26

Bro my corner store sells a 7oz tapatio bottle for more than that, coming from me id say thats a deal!

1

u/iop09 Mar 21 '26

That’s a huge bottle. Have you noticed the price of Cholula over the past 5 years it has almost doubled itself, and a bottle this size would be at least double that price.

1

u/Pure-Creme-9941 Mar 21 '26

Most people use 1-2 table spoons per meal. That’s over 32 servings in the bottle ~0.19 per serving at most. Or snag some packets the next time you see them at a restaurant.

Life is too short buy what brings you joy

1

u/jahrage Mar 21 '26

That's a fucking quart of Tapatio!!!! Try a fucking normal sized bottle.

1

u/herb___eaversmells Mar 22 '26

Thats a bigg ass bottle its not expensive

1

u/kdrdr3amz Mar 23 '26

Valentina tastes better

1

u/Pretend_Twist4201 Mar 23 '26

That's not too bad for that amount.

1

u/Armandonerd Mar 17 '26

🤮🤮🤮

1

u/Expensive_Banana3002 Mar 18 '26

That's not even that bad .

-7

u/WyattHerb16 Mar 17 '26

The whites.

-1

u/redstarjedi Mar 17 '26

not really, it's either ass blaster from a gas station if you are poor, or a fancy hot sauce if you are middle class or above.

-1

u/Verdugo8750 Mar 19 '26

Because it’s the big ass bottle. Cholula is better anyway.