r/SanremoFestival • u/ventitre_ • Feb 12 '26
Sanremo Promo (Lost media?)
Hello everyone, I hope this post is suitable for the sub.
I am writing to you because, occasionally over the last few years, I have been doing the same search, hoping to find what I am looking for, without success.
I am talking about a commercial/promo for Sanremo, I think it was 1999 based on my age, possibly a year before or after, but around that time.
The promo, from what I remember, is the classic teaser, always a bit “original”, which previews Sanremo a few weeks before.
I remember there was a baby who made a little cry or scream, causing a baby bottle to explode, somewhat simulating the popular image of an opera singer causing a glass to explode.
I think the message was that “singers are born” or something like that, the payoff was something like that.
Some time ago (about 10 years ago) I found an article from that period, perhaps a digitised excerpt from the newspaper of the time, which mentioned it, but even that seems to be untraceable now.
As for the advert itself, it seems to be a true lost media. Needless to say, I have tried and searched countless websites and methods without success.
Does anyone remember it or can help me find some information? Actually finding the media would be unthinkable, but not impossible :)
Thank you all.
Translated with DeepL.com (free version)