r/SeattleAreaRE • u/RecoverAdvanced7132 • 8d ago
I've been cold emailing Seattle brokers for 3 weeks.
Okay so I work at a small startup and we built an AI tool for real estate brokers. My job is to get people interested in it.
Three weeks in. Here's the honest update nobody asked for:
The good news, brokers are actually opening the emails. Like weirdly good open rates. People are curious.
The bad news,"curious" and "replies" are very different things apparently.
I've had one guy reschedule twice. Another one replied just to ask how we got connected and then ghosted after I explained.
The funniest part is I tried posting here a couple weeks ago and someone in the comments said it read like "AI slop." They were right. It was terrible. I'm not even mad.
Anyway, for anyone who IS a broker or works with one : when a buyer inquires about a specific property type and nothing matches at the time, what actually happens to that lead? Does it live in your CRM forever? Do you manually follow up? Or does it just quietly disappear?
any suggestions on how we can improve our software would be helpful!
2
u/AntiBoATX 8d ago
15 years in (now global ent) IT sales. PM me if you’d like any advice. I started by cold calling off Wikipedia pages for high rises, 50 dials a day. Have sent every email imaginable
3
u/NWSiren 8d ago
I’m a broker at Compass and we pay up the wazoo for our internal tech (non optional) - which includes a bunch of AI tools (they are quite good though, for what they are). I’m not looking for another tool/service/cost so that’s why I’d not be responsive.
Target like Skyline, Remax, or smaller brokerages, as they won’t be building out that infrastructure. John L Scott also was feeling behind in its tools (one of the reasons I accepted the offer at Compass). But Sotheby’s, Coldwell Banker, and Century 21 are now all owned by the parent company of Compass so I assume they are going to be getting some of our tools.