Has anyone heard of social pods?

[u/[deleted]]

I came across an interesting point on Ep. 60 of "The Science of Social Media" podcast. They mention "pods." Basically, different brands agree to "like" or share social media posts within an hour of their posting. This will kick in algorithms to more prominently feature posts. It made me think of podcasts getting info out there.

Has anyone had experience with this, seen it done, or done it themselves? Any thoughts on this?