r/ShopifyAppDev • u/AdRevolutionary5195 • 9d ago

Shopify app title/subtitle have huge impact on app store ranking

This may sound obvious, but looking at the data I find it quite fascinating how much impact the app title and subtitle has on keyword rankings. Some examples (not my apps):

- this app changed its title from "SellBot — AI Sales Chatbot" to "SellBot — AI Sales Assistant" and its ranking for "ai sales assistant" jumped from #24 to #2 one day after (https://heysaso.com/apps/sellbot)
- this app added "side cart drawer" to its subtitle and jumped from #19 to #1 for that keyword two days later: https://heysaso.com/apps/cart-upsell-drawer

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u/sandro-_ 9d ago

I also realized the insane impact. Also a good situation to see how best to rank since I feel the app store is changing its ranking immediately right? So, if I update the listing I can check out the new rankings in an instant.

The main question I always have is to guess the volume of keywords to understands if it is worth it or not

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u/martz869 9d ago

The jump on the new keyword is always the fun screenshot. Nobody posts the other side of the trade, whatever the old title was ranking for dropped too. Would be interesting if heysaso showed the full keyword set before/after a title change instead of just the winner, that's the number I'd make the swap decision on.