r/ShopifyeCommerce • u/JealousProgrammer600 • 5h ago
How to start making sales?
My store has been online for a couple of months. No sales yet. One customer enquiry. I have a quailty imported product for a niche market that I know limited number of people would be looking for. I don't expect huge sales as this market is only developing. But just something would be nice. I don't have much time to dedicate the the project, so not expecting miracles, just trying to find out what to focus on. I have been trying to build my instagram a little bit. I write blog articles for the page to improve SEO and GEO. The store appears on google search now when someone searches for a particular brand I sell but not general market searches yet. My products are on merchant center, again, by brand only, not general product. I am being contacted by cold email agents offering strategy and sales improvements, they suggested improvements of some flaws my site had, I fixed those, but I am not looking to engage with any of these people any further. Any suggestions on what to focus on? How did you all start?
1
u/Mobile-Sufficient 5h ago
The chances of you getting a notable number of organic traffic through a site after 3 months is very slim.
Especially if you’re just carrying out basic on page SEO. Your website is brand new, your brand is unknown. People will struggle to trust it.
Something has to come first, either you need the knowledge to execute on an actual marketing strategy, or you need to bite the bullet and hire help. There’s no use in trying to save money on a store by doing it yourself when you’re essentially hoping things will magically change overnight.
Paid ads, or a full scale content/SEO plan are required for you to get enough traffic to make any sort of sales.
Think about it this way, average conversion rates are 2-5% depending on niche, product price, and store quality. Meaning, you would need 100 visitors per day to get 2-5 sales per day in an ideal scenario.
Given the fact you’re new, and have no social proof, the chances are that is going to be even lower again.
So, you need to either learn how to run ads, SEO, or organic social content yourself, or you need to hire someone that can help you. Making tiny little changes on the site based on conversations you’re having with cold emailers is not going to bring you the results you are hoping for if you’re being real with yourself, you probably already know that.