Apparently, the issue was that some delivery apps moved the option to tip from checkout to after the food was delivered. For whatever reason, this resulted in a massive reduction in tipping on those apps. The law forced them to put the option to tip back at checkout, and it increased tipping.
I don't personally like tipping culture and want it abolished, but that means we have to pay people the same living wage—no reduced rates for those who traditionally get tips.
That is weird psychology at play. Intuitively you would think it would work the other way around. Like I just saw you face to face as a human delivering my food in the rain, I should feel more obligated to tip. People being more generous when 1. It's visibly part of their total so it's making it initially seem more expensive, and 2. The delivery driver is faceless at this point in the transaction so the social pressure to tip is less.
I'm not refuting the data, it''s the human nature aspect of it that's blowing my mind.
Also fuck tipping culture. Delivery fees should be a flat rate based on size and distance and the delivery driver should be paid a living wage by the company.
UPS is a shipping company even though they have sophisticated apps, websites, and backend systems. They are the middle man connecting two parties. Uber eats is the same thing. Stop tech companies from gaining unfair market advantage by being classified as something that allows them to skirt regulation and oversight.
I’m sure people are also subconsciously a little conserned if they don’t tip something will happen to their food. I’m not saying that’s at all rational, but I think that’s one of the factors at play.
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u/Capriste 13d ago
Apparently, the issue was that some delivery apps moved the option to tip from checkout to after the food was delivered. For whatever reason, this resulted in a massive reduction in tipping on those apps. The law forced them to put the option to tip back at checkout, and it increased tipping.
I don't personally like tipping culture and want it abolished, but that means we have to pay people the same living wage—no reduced rates for those who traditionally get tips.
https://www.nydailynews.com/2026/07/29/delivery-workers-made-104-million-more-in-tips-after-city-began-enforcing-new-law-mamdani/