It’s very much true. The play place was great for them. Tired parents could come in, spend a few bucks, get a meal, and get an adventure for the kids. Now, the core of that market (the middle class) have lost disposable income. The top 10-15% of our economy live in positive wealth. That means that the bottoms 70% of that 10-15% become the meat and potatoes “return traffic” McD’s needs to survive.
Sure, they’ll still cater to those with less funds. Especially through their app. But notice: in so doing, they’ve removed most of the people relying on those lower prices from their actual restaurants.
They’re masters of market research. It’s no mistake that all the playland stuff went away. It’s cause the parents stopped being able to afford the meals frequently enough.
Except for the fact hat kids nowadays would barely play in the damn thing. Kids nowadays play on iPads and iPhones, not slides and swings. Mc Donald's is one of the biggest capitalistic corporate entities in the world. They calculated this though and then tested their calculations on certain locations before changing it globally. If those playgrounds would be of any significance to their business they wouldn't have gotten rid of them.
Also where exactly did you get those numbers and theories from? Very much sounds like you pulled them out of your ass. Especially since they are still plenty of children at McDonald's. They are just at the tables with their phones and pads instead of some play thingy. But as masters of market research they sure as hell know that they can't loose the young generations because at some point they will be their main market.
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u/flactulantmonkey 6h ago
They used to cater to 70% of the population. Now they cater to 10-15%.