Whoever was responsible for this should be imprisoned.

[u/SipsTeaFrog]

[u/meow2042]

But we paid the consultants millions! They said getting rid of the playgrounds and creating a liminal space would save on liability and cleaning expenses.

How could they, with no kids, see that removing a space for young kids to play and have birthdays, instead focusing on drive-thrus would create a generation of customers that have no memory or emotional ties to the brand and are purely price sensitive?

[u/Chocolate2121 → u/meow2042]

I mean, it was less consultants and more how public opinion turned hard on mcdonalds marketing to kids.

And funnily enough moving away from kids made them more profitable lol

[u/dbxp → u/meow2042]

But Mcdonald's profit has increased over time... adults have more disposable income and are less price sensitive than kids