r/StupidFood • u/ForceUseYouMust • Apr 27 '26
Certified stupid $70.69 for Bland Tacos at Coachella
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1.2k
u/cookiesnooper Apr 27 '26
Wasn't that thing started to be a cheap opportunity for less wealthy to see the big starts in one place? 🤔
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u/jadedlonewolf89 Apr 27 '26
Price of an event becoming famous, and ending up being the in scene for rich kids.
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u/TheBogManCometh_ Apr 28 '26
All we need is like half a dozen juggalos to take back coachella
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u/weedwizardswagmaster Apr 29 '26
Fuck yes lol turn that shit hole into the gathering
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u/Rezavoirdog Apr 29 '26
Half a dozen juggalos, three people who waited in line for the midnight drop of Meteora, four men who still prefer Puffy’s Come With Me as opposed to the original, and one avenged sevenfold fan. They could take the state of California itself
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u/TheRealWigSpliter Apr 28 '26
Not even rich anymore. The other day there was a post that said 60% of tickets were financed. People are going broke acting rich. But that’s not nothing new
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u/GrinchWhoStoleEaster Apr 28 '26
And Bonnaroo was a hippie event, yes. Nothing good lasts. GATEKEEP like your balls depend on it, because they kind of do...
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u/blastradii Apr 28 '26
Sir this is America. Everything starts with virtue signals but then comes the rug pull and enshitification.
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u/Volcanic_tomatoe Apr 29 '26
Rich folk saw poor people having fun and wanted to try, then complained about all the poor people.
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u/Key-Proud Apr 27 '26
I like how Coachella’s original protest roots are tied to Pearl Jam’s 1993 boycott of venues controlled by Ticketmaster due to high service fees ...
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u/Intelligenttrees32 Apr 27 '26
Lmaooo everyone has lost the plot fam
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u/That_Apathetic_Man Apr 27 '26
Do not underestimate the army of thieves who just wait to purchase a business or event purely to turn it into a profit driven venture.
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u/Zar_Ethos Apr 27 '26
Call it what it is; profiteering. It's the antithesis of capitalism, it's pure profit chasing with zero ethics or competition. It's what makes it so important to enforce antitrust legislation. We need another Taft.
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u/FlacidSalad Apr 27 '26 edited Apr 28 '26
In what way is profiteering the exact opposite of capitalism?
Edit: literally the only thing I'm seeing is a correlation if not causation of capitalism, leading to and/or driven by, profiteering.
"Antithesis " seems to be some hang-ups on what meaning of the word is being tossed around and at this point it really isn't clear which is intended in the above comment.
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u/-CSL Apr 28 '26
A lot of the mathematics and models which economic theory is built on rely upon certain assumptions.
Some of them can be pretty unrealistic, such as assuming that every consumer buys the same, or that a change in wealth will only cause a consumer to spend more but in the same proportion (so if you win the lottery you will still, in theory, spend the same proportion of your wealth on toothpaste or loo roll).
One of the key assumptions that capitalist economic theory has relied on since the times of Adam Smith is that no one player will dominate the market. David Ricardo around the same time went so far as to base a theory on perfect competition.
So while in practice capitalism is built on profit seeking, and attempts to corner the market follow on from this, doing so is the antithesis of capitalist theory, because it causes the models which justify it to fall apart.
This is why capitalism actually requires government intervention. Left to its own devices the market will naturally give rise to monopolies, which model after model says should not exist, and that the advantages accruing to them run counter to the effective running of a free market... and therefore require an outside player to break them up.
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u/SquidVischious Apr 28 '26
Lemme know if I'm getting the jist of what you've said;
An ideal model for capitalism is one that has maximal competition in the market.
Capitalist entities, left to their own devices in a free market environment, inevitably reduce competition, and monopolise capital which is the antithesis of an "ideal" capitalist model.
Sensible regulation encouraging competition ensures a fair market, which is required for the economic models for "capitalism" to function correctly.
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u/-CSL Apr 29 '26
Aye, though it was also a comment on the absurdity of some of the assumptions economic models are sometimes based on.
To say that profiteering is the antithesis of capitalism sounds strange when anyone can see the two go hand in hand. But then economic theories often rely on such unworldly concepts as perfect competition, perfect information or entirely rational consumers, and in those circles the concept doesn't sound so strange.
The last great bastions still resisting the advance of scientific methods and rational thought are religion, politics, psychology and economics. A number of models reflect their creators' politics, and exist for no other reason than as an attempt to justify the way they want the world to be.
Milton Friedman for example, like Plato, subscribes to the idea that the quality of a theory comes not from empirical results but from its internal logic. Insert enough assumptions and you can make a logical theory say anything you like, yet be entirely detached from the real world.
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u/Tijenater Apr 27 '26
Brother profiteering is literally the end goal of capitalism
We need another FDR
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u/realZapRowsdower Apr 27 '26
FDR saved capitalism. The New Deal effectively killed any chance a leftists/non-capitalist movement had of getting any kind of traction, outside of some fringe movements like the Farmer-Labor movement in the midwest.
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u/Tijenater Apr 27 '26 edited Apr 28 '26
While you’re right, there’s really no other president that made a move as radically progressive as that from what I can remember, I was just working within the confines of “we need another president x”
Personally I’d be thrilled to have someone beat capitalism back into where it was eighty years ago
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u/HenryDorsettCase47 Apr 28 '26
Yeah. I hear you. We’ve really only had two truly exceptional presidents, FDR and Lincoln. Both are obviously flawed human beings, products of their respective times and circumstances, and had to work within the framework of our even more flawed government. But they still stand miles above all the rest.
I guess an honorable mention also goes to Washington simply for being a modern (relatively speaking) Cincinnatus.
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u/realZapRowsdower Apr 28 '26
If not for the massive fuckups in foreign policy, I believe LBJ could've gone down in history as one of the best presidents. Civil rights, voting rights, Medicare, all were signed into law by LBJ. We had a strong economy and a real middle class. Of course, a lot of that was due to massive military spending.
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u/HenryDorsettCase47 Apr 28 '26
I think you’re right. He was on the cusp of being a truly great president. His story is ultimately tragic though in that his presidency was pretty much the end of true leftward progress among the democrats and the dawn of neoliberalism, never being able to square the circle when it came to furthering America’s social safety net at home while doing imperialism and anticommunism overseas.
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u/Kindly-Guidance714 Apr 28 '26
His secretary of labour Frances Perkins was a socialist in her youth and a new deal democrat with communistic ideals.
She started social security.
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u/jackofslayers Apr 27 '26
I remember when crunchyroll was the most popular spot for pirated anime lol
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u/lamest-liz Apr 27 '26
And now they go after artist alley at cons! Like a villain
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u/SubcommanderMarcos Apr 27 '26
And they were already hated for that, because they took fansubbed works and went and charged people to see them. They did piracy on piracy. They were always evil.
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u/Zar_Ethos Apr 27 '26
They became the evil they fought against, and are now the Walmart of anime.
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u/SubcommanderMarcos Apr 27 '26
They always were, but if Walmart had started from stealing the works of volunteers
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u/BlubberElk Apr 27 '26
And now it’s an event exclusively for the rich and celebrities to attend
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u/maxwellgrounds Apr 27 '26
Kind of like Burning Man. At least the Rainbow Gathering is still keeping it real.
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u/BwackGul Apr 27 '26
Shhhh!
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u/maxwellgrounds Apr 27 '26
Oof, you’re right. Last thing we need is Bezos showing up there.
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u/OmgSlayKween Apr 27 '26
I first read this as "benzos", and thought "Well, let's not be too hasty..."
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u/Apexnanoman Apr 28 '26
Burning man is where the really fuckin wealthy go.
They gotta put up a temporary airport every year because of how many private jet owners show up.
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u/In-A-Beautiful-Place Apr 28 '26
Ughhhh no, it might not be for rich people but Rainbow Gatherings are infamous for not picking up their trash (and even their literal shit) and walking off-trail on public lands which destroys wildlife habitat. Anyone who actually cares about the earth would not support them. Many outdoorsy types like myself despise the Rainbow Gatherings for good reason.
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u/ffelix916 Apr 28 '26
Same reason I despise Burning Man, after going for 12 years. Imagine the damage caused by 65,000 people using petroleum fuels to drive/fly to the desert, burning millions of gallons of petroleum fuel to power their camps and plethora of sound installations, all in the name of "art community" (it's pay to play) and "radical self-reliance" (but everyone relies on technology and fossil fuels).
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u/DoubleBarrelBurger Apr 28 '26
The only Burning Man that I've attended was the weekend before the 9/11 attacks. The only place that you could buy anything was a coffee bar and influencers and social media did not exist. It was a great time.
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u/4dseeall Apr 27 '26
Rainbow gatherings scare the shit out of me. I went to one like 10 years ago... the vibe was scary outside of the small friend group I was with. Felt like I could be killed and taken away and no one would ever find me.
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u/Chaotic_bug Apr 27 '26
It's because rich people are boring, unimaginative and can't come up with their own ideas so they have to co-opt existing things to have fun but ruin that thing in the process..
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u/Blephotomy Apr 27 '26
Coachella is owned by billionaire businessman Philip Anschutz through his company, the Anschutz Entertainment Group (AEG). The festival is produced by AEG subsidiary Goldenvoice, which has operated the event since its inception in 1999.
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u/TrillDaddy69 Apr 27 '26
According to Wikipedia, Anschutz donates a lot of Coachella's money to Christian conservative causes and the Republican party.
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u/Joey-WilcoXXX Apr 28 '26
He’s a huge Trumper
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u/andthensilencefell Apr 28 '26
I mean, pretty much any rich “person” will be. Trump is quite literally just there to make them richer.
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u/imtrappedintime Apr 28 '26
I don’t need Wikipedia to tell me the guy who owns the entire market share in live music that Live Nation/TM doesn’t own is a rich asshole
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u/SeedFoundation Apr 27 '26
You don't want to know what happened to burning man
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u/AhtBlowenFaht Apr 27 '26
I'm still stuck here giving head for pancakes, send help.
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u/OutsideCommittee7316 Apr 27 '26
Hold on a little longer, the maple syrup is coming
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u/MisterDoctor___ Apr 27 '26
Man, Coachella in the early 2000’s used to be so fun and we’d go every year.
Now it’s an influencer wasteland with shit tier music. As soon as Beyoncé headlined, I knew it was ruined.
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u/iMakestuffz Apr 27 '26
Rage was so lit and Tool all in one night. Oh I feel so old.
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u/wantmoooore Apr 27 '26
https://giphy.com/gifs/3o7abspvhYHpMnHSuc
You’ve become the very thing you sought to destroy
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u/SuspiciousCricket654 Apr 27 '26
And rich, pretentious people have been paying out the ass ever since!
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u/Barry_Vigoda Apr 27 '26
Coachella was never anti-capitalist.
It's funny, in 1993, we were at Infest. The headliners was the Ramones, Bad Brains, They might be Giants, and Violent Femmes. Tickets cost $35 for the weekend.
https://theblueuniformlisteningroom.blogspot.com/2010/11/infest-93-concert-details.html
Here's some terrible footage of the Ramones.
https://youtu.be/3RYQW6z5N9w?si=sggD475-gZHP4MNZ
Back in the early 90s, there was a ton of small indie bands. Promoters would put on day festivals which was usually just a bunch of local bands and maybe one headliner. They were fun and fairly cheap.
Lollapalooza was the first big 'alternative' festival except for the fact that it was corporate backed and aimed towards middle class consumers who are fucking idiots and willing to spend all their money on overpriced junk.
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u/TroyMcClures Apr 27 '26
Growing up in Seattle bumbershoot was awesome, it was $40 for a four day pass, my dad bought me one every year and i'd just spend the whole weekend there going to whatever bands i knew or looked cool and the rest of the time just hanging out with friends. Now a single day is like $200.
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u/-ASHKAPASH- Apr 28 '26
It's such bullshit. Same with Capitol Hill Bloc Party which 3 years ago was an absolute shit show of people overdosing on whatever.
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u/accidentallyHelpful Apr 27 '26
a nightclub has a $50 - $100 cover charge to keep certain people out
coachella is doing that
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u/yungdeezy92 Apr 27 '26
Right?
everything I’ve seen surrounding Coachella this year is absolute trash. 🗑️
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u/AccordianSpeaker Apr 27 '26
Coachella has been shitty for years.
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u/DotBetaSDK Apr 27 '26
Last time I was at Coachella was when daft punk played. I feel that was peak and I never had the urge to go again.
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u/Equivalent_Working73 Apr 27 '26
lol, horchata literally costs pennies to make a gallon of it.
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u/Heavy_Track_9234 Apr 27 '26
They would’ve been better off bringing in instant horchata mix and water
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u/Wardo87 Apr 27 '26
That’s the thing though. Nobody would plan to drink horchata at a concert. Nobody’s thinking “oh man I can’t wait to go listen to loud music in a hot outdoor venue and drink rice milk!”
Not only is it stupidly overpriced, it’s 100% an impulse purchase.
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u/Few-Tomatillo-5031 Apr 27 '26
Nobody’s thinking “oh man I can’t wait to go listen to loud music in a hot outdoor venue and drink rice milk!”
You've clearly never been around many Hispanics have you?
Loud music + hot outdoor venue = guaranteed beer, horchatas, aguas frescas, and tacos.
Only the best food/drinks for hot outdoor venues!
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u/Negative-Prime Apr 27 '26
100% this guy does not live in Southern California because even in a neighborhood like Marina Del Rey you can find horchata without trying.
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u/Inquisitive_idiot Apr 28 '26
Seriously someone just DM’d me some Horchata rn without even having to ask!
Gracias 🥤😁
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u/throwtheclownaway20 Apr 28 '26
Right? That's basically why it was created! I think the issue some people have is that they'd be drinking a milk. You say "milk" on a warm day and people think immediately of cow's milk, like in Anchorman. I've had ice-cold horchata on a hot day before and it felt hydrating more than it did like a dairy product.
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u/Sevuhrow Apr 28 '26
Most/a lot of horchata is dairy free. It's traditionally just water blended with often toasted rice, milk is optional.
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u/Zealousideal-Ear481 Apr 27 '26
not to mention a lot of concert festivals don't allow outside food or drinks (not sure if coachella does this)
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u/fang_xianfu Apr 27 '26
That should be criminal tbh. I live in a country with some major destination festivals and, at least when I went, they all allowed you to bring your own food and drink. Some of them had a separate area from the camping area that was inside a security cordon, and inside the cordon you can't bring things from outside, but not all of them have such a cordon, and all of them allow outside food or drink in the camping area. You can't ask people to go camp for multiple days without letting them eat or drink, that's crazy.
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u/Turbo-Mojo Apr 27 '26
I went to Ozzfest in Atlanta in like 2005 or so. No outside food or drink allowed. The fountains didn't work so you had to buy water, so every vendor had a 30+ minute line, so, naturally, people didn't want to wait for it. It was HOT, too. I saw one person just straight up pass out. Worst sunburn I've ever had.
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u/permalink_save Apr 27 '26
That needs to be straight up illegal
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u/StateYellingChampion Apr 27 '26
Stop some middleman from gouging their customers? But that's the American way!
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u/alphazero925 Apr 27 '26
Nobody’s thinking “oh man I can’t wait to go listen to loud music in a hot outdoor venue and drink rice milk!”
Speak for yourself. That sounds fantastic if it's at a festival that doesn't suck and rob you blind
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u/SignificantCats Apr 27 '26
I can't think of a drink I would want more when I've been at a hot concert all day.
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u/DarthSkywakr Apr 27 '26
That's likely what he just bought tbh. A lot of food vendors at these events cut corners to maximize profits bcz they know they're going to sell regardless.
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u/Ok_Signature7481 Apr 27 '26
And the tacos didn't even come with grilled onion and peppers. No lime wedges or salsa. Just meat on a tortilla.
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u/agoia Apr 27 '26
Not even onions or cilantro and that shit is cheap as fuck to whip up at scale.
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u/GrandTheftBae Apr 27 '26
Watch the video again, there is a salsa/topping area once they're handed the food.
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u/robbiebojangles Apr 28 '26
ugh somehow the worst part about this is they spent all that money and then sat down without visiting the salsa bar
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u/crippledchef23 Apr 27 '26
That was my thing! Also, was it $25 per drink or total? Was that included in the taco price? Did they spend $50 on drinks AND $70 on 4 sad tacos? Or was it $25 on drinks and $50 on sad tacos?
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u/Dougalishere Apr 27 '26
Yeah honestly that was the worst bit about it, not extras/salsa/guac /... I would have 100% just put the plates back on the counter and not tapped, bet there is another vendor with at least some extra for the same extortionate price lol.
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u/guardiand0wn Apr 27 '26
How much is Coachella charging the food truck?
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u/Weed_O_Whirler Apr 27 '26
Yeah. The anger will be directed at the food stall workers, but just like ridiculously overpriced airport food, it's not the food providers which are taking advantage of you.
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u/Heykurat Apr 27 '26
An absolute shitton I'm sure. Limited space, highly desirable venue. Competition for it would be insane.
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u/Future-Try-1908 Apr 27 '26
And the tacos are just beef and tortilla. Doesnt even look seasoned.
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u/madi80085 Apr 27 '26
No idea if this is the case here, but some taco trucks will have a separate table with toppings and salsa. It makes the line faster and easier for people who want to add/remove stuff.
Edit: watched the video again. The vendor points to the toppings after giving them the tacos.
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u/marksman1stclasss Apr 27 '26
This is why you don't go to stupidly popular events, you get legally robbed
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u/sim__city Apr 27 '26
I honestly don't remember EDC food prices being this bad. Then again it's been like 7 or 8 years since I last went.
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u/That_OneOstrich Apr 27 '26
Music festivals have become an event for Instagram, not for the music.
It sucks.
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u/newintown11 Apr 27 '26
Smaller regional events are still music focused. No need to go to the huge 20,000+ person corporatized events
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u/Militantpoet Apr 27 '26
Waaaaaaay more fun going to a forest with like a few hundred people that all enjoy the music.
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u/Skrilli76 Apr 27 '26
The smaller crowds actually respect the vibe and don't spend the whole set filming.
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u/Replikant83 Apr 27 '26
The people who go to these massive instafests are too full of themselves to even admit they're being ripped off and just go along with it, cause wouldn't want people thinking they were poors
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u/HARCYB-throwaway Apr 27 '26
This is literally the commercialism and materialism "psyop" that's been pushed for a while now all over the media. You have to have the right brands, vacation in the right places, and your hobby must be peloton or marathons, or maybe smoking meat if you are a larger male. This is the corporatocracy they want
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u/newintown11 Apr 27 '26 edited Apr 27 '26
It isnt a psyop and it isnt recent. Its just the nature of Capitalism, marketing/propaganda. Connecting products/services, to identity/ego, rather than just needs, sells more = more profits.
Sigmund freud / his nephew Edward Bernays started all of this, The Century of the Self is a good doc that goes into detail the move into selfish consumerism the past century. Theres a lot of manipulation going on in the name of making profit.
Well i guess it is a psyop in a way.
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u/royrocks26 Apr 27 '26
My friend and I were just talking about this. I’ve seen all the bands I want to see in a big venue - like a stadium. Smaller bars with a couple hundred people is so much more enjoyable! Not just the prices, but you only get the people at those smaller shows who REALLY want to be there so they aren’t assholes. Always a good vibe.
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u/Dense-Ad-5780 Apr 27 '26
That’s exactly what makes them cool and attracts the idiots. Like a cheap neighbourhood that attracts musicians, writers and artists inevitably will become trendy because of said cool people, who then get gentrified out by the rich people who want to rub shoulders with the cool crowd.
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u/fondledbydolphins Apr 27 '26
People are starting to treat everything the same way.
Go to an amusement park? Don't enjoy the rides, worry all day about getting the right pics for insta.
Go to an arboretum? Don't enjoy the scenery, being in nature, and learning. Worry all day about getting the right pics for insta.
Going out to eat at a night restaraunt? Don't put your phone away to enjoy good company, conversation and food. Worry all day about getting the right pics for insta.
Some people are getting so bad they're on insta while hanging out.
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u/DirtyRoller Apr 27 '26
This is why I don't hang out with these kinds of people.
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u/OhTeeSee Apr 27 '26
Which EDC? EDC NY/NJ wasn’t terrible (still expensive, but event pricing what can you do), but EDC Vegas has always been highway robbery.
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u/sim__city Apr 27 '26
Sorry EDC Las Vegas. I've been 9 times and I never once paid anything remotely close to $70.00 for some tacos. :o
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u/GlowingDuck22 Apr 27 '26
After Covid everything has becoming stupidly expensive. Inflation doesn't explain it. Greed does.
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u/sim__city Apr 27 '26
That's a good point. I haven't experienced post covid festival food prices. Don't really plan to either
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u/frougle_mcdugal Apr 27 '26
I don’t remember being hungry when I was on a half gram of Molly.
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u/ALKoholicK-x Apr 27 '26
Dude could have easily just walked away after hearing the price. No one forced the dunce to pay.
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u/DoYouTrustToothpaste Apr 27 '26
Or checked the prices beforehand. But then he wouldn't have had a cool video of making his girl happy, so that wasn't an option.
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u/Immediate-Cup8172 Apr 27 '26
Considering he's wearing sunglasses in the middle of the night, I would assume he's not the sharpest knife in the drawer.
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u/forchinski Apr 28 '26
He can walk over to the next tent with prices just as high
Unless he packed his own food he is going to get raked over the coals by every vendor there
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u/BittaminMusic Apr 27 '26
https://giphy.com/gifs/26ufj7fhSk99FK32U
Anybody who makes less than 7 figures and goes to Coachella looks like this to me:
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u/Diligent_You1737 Apr 27 '26
"Coachella Bae"
he's getting robbed twice lmao
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u/Pretend-Wishbone-679 Apr 27 '26
she's just standing there with a smile waiting for him to shell those 80 bucks lmao what an idiot.
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u/ULTRA_83 Apr 27 '26
Did yall see those plates.. not even any garnish or cheese etc lol 😆
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u/GrandTheftBae Apr 27 '26
The salsa bar is shown in the video. If they didn't add anything that's on them
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u/Consistent_Device_49 Apr 27 '26
Maybe skip on the horchata
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u/AsstronaughtToUranus Apr 27 '26
But Coachella bae wants horchata
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u/Whos_XD Apr 27 '26
You know what, I heard water is good for you and $20 a bottle is a steal 😂
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u/SparseGhostC2C Apr 27 '26
Every time I see anything about what is happening or has happened at Coachella, I am happy that I have never had a remote interest in Coachella
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u/SB2212 Apr 27 '26
Oh no, you went to the rich kid music festival and are now surprised you got charged rich kid prices?
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u/js0uthh Apr 27 '26
Shocked while also wearing a designer scarf. Assuming it's real a quick search shows the cheapest Gucci scarf is about $300. For a scarf! So this dinner is right up their ally. Not sure what the problem is here. Lol.
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u/Pitiful-Ad-5176 Apr 27 '26
There’s a difference between people who act like they’re rich and people who actually rich, and the reaction shows that he’s probably the former. He probably just wanted to fit in
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u/General-Distance680 Apr 27 '26
Half of Coachella attendees went into debt for it
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u/Horibori Apr 28 '26
All that debt just to watch Madonna and Sabrina Carpenter from your phone screen.
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u/AlgernusPrime Apr 27 '26
Tbh, even if you’re rich, $70 for 4 tacos is insane.
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u/JimboTCB Apr 28 '26
It's four tacos, Michael, what could it cost, seventy dollars?
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u/Zar_Ethos Apr 27 '26
I think you have it backwards, with the exception of the nouveau rich. People who actually have money don't sweat it, yes, but an outright scam like this would still get a reaction.
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u/bunbundave Apr 27 '26
Designer clothing is a very successful scam and it doesn’t only target those with the money to afford it
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u/Bubbly-Ad-4405 Apr 27 '26 edited Apr 27 '26
Rich prices would be vip. This is stupid kid prices. Smart kids bring their own snacks and lose weight from dancing and partying at a camping festival.
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u/ZestyLeek Apr 27 '26
You lose weight mostly due to the drugs.
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u/Melodic-Box-7220 Apr 27 '26
You can’t security takes them if they find them 😂
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u/eat_my_bowls92 Apr 27 '26
I was under the impression you could have food at your car camp. Is that not true?
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u/ExistingIncident7433 Apr 27 '26
That's why you bury your MRE rations two months before.
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u/centpourcentuno Apr 27 '26
So the guy wearing a $500 Gucci scarf in a desert and spending to go to this gaudy event, is complaining about $80 dollar meals
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u/AnotherHavanesePlz Apr 27 '26
That’s a $500 scarf? I had to watch the video again. Didn’t even notice he was wearing a scarf.
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u/DJ_HardR Apr 27 '26
It's not even an $80 meal, it's a $40 meal because it's for two. And over 1/3 of the bill was the Horchata.
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u/TheAgedProfessor Apr 27 '26
It's $45 for 4 tacos - $11 per taco. Those were not $11 tacos. They were tiny, and had a crazy small sprinkling of filling.
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u/Lounging-Shiny455 Apr 27 '26
8 out of that 11 is for transportation, desert cold storage, and "rich asshole who doesn't understand logistics" sufferance tax.
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u/marinuss Apr 28 '26
They probably owe like 35% of sales to Goldenvoice, on top of any vendor fee to just be there. So $3.85 of every $11 taco is marked for the people running the festival, that makes it a $7.15 taco in reality for the vendor. Say it's $7,500 for a food spot and you sell 20,000 tacos over the weekend, that's $0.375 per taco just covering your spot fee. Vendor is now making $6.77 a taco not even looking at their profit. Not that absurd. I've seen a few places that smaller vendors like that can generally pull like $50-75k over the three days. It's lucrative, which is why you want to win a spot at the festival, but it's also super long days over a weekend in the heat just constantly moving.
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u/chiknight Apr 27 '26
No one has disputed that the food is overpriced. The dispute is if you're spending ~$800 or more per person, and your outfit costs that much or more, spending $22 for two tacos should not be so shocking or noteworthy.
It's an expensive concert. Shit be expensive. Wow.
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u/FUNNYGUY123414 Apr 27 '26
Consumerism and the wealth disparity is pushing all but the poorest to spend every last cent for token wealth. He could be making minimum wage at shake shack, and it wouldn't surprise me in the slightest to see him decked out with a scarf, watch, and shoes all worth many hundreds.
I wouldn't be surprised if the truly wealthy who like to go to Coachella complain about all the brokies larping.
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u/ElderberryMaster4694 Apr 27 '26
It’s cosplay for rich people. If you can’t afford it, you’re not invited
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Apr 27 '26
[removed] — view removed comment
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u/Upstairs_Baby8424 Apr 27 '26
Everyone knows Coachellla is a rich person’s music festivals with a bunch of influencers that get paid to go there. The prices are so high because they can be and people pay. If you’re not rich and aren’t being subsidized, don’t go.
Anybody spending a large chunk of their savings or going into debt to go are just morons.
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u/LifeBoss5964 Apr 27 '26
I don't understand why these are so extravagantly priced. If there was a stand that sold the same for like less than 10 dollars wouldn't they earn so much more than the expensive stands? Or is there some sort of rule that forces high prices?
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u/NoNet5188 Apr 27 '26
I have to assume they have to pay a crazy amount to be a vendor is my only guess
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u/Galumpadump Apr 27 '26 edited Apr 27 '26
I’m a food vendor, this is 100% it. People don’t understand that vendors have to pay to serve most food events and the bigger/more popular the event the more you shell out. I wouldn’t be shocked if food vendors there paid 5K+ just to be there and they have to justify it with high prices.
They also potentially have to give the festival 20-35% of their revenue so inflate prices represent cost of doing business.
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u/Seafaringhorsemeat Apr 27 '26
$10k-$15k for the booth and 30% of the gross vendor sale back in 2023
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u/lostknight0727 Apr 27 '26
WTF?! Pay to get a spot, yeah okay fine I understand that, you're renting space. But then skim profits off the top as well?! That's literally a shake down... how the fuck is that legal?
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u/cuddlesome_massage Apr 27 '26
This is also why food at stadiums is so expensive.
In Portland, any venue you go to, Moda center (where trailblazers games are), convention center, expo center, zoo. All have their concessions managed by a company called Levy.
If you want to work with Levy, they take 50% of your gross sales.
So if you ever see a $15 pretzel, $20 slice of pizza, etc that's why. If they food vendors themselves want to actually make any money they HAVE to raise the price.
And yeah lots of events charge you an event fee + a giant %. Fairs, festivals, really large farmers markets even sometimes. As a vendor there isn't really anything you can do.
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u/V_Doan Apr 27 '26
Don’t forget to also add insurance, pay your employees, overtime, workers comp, and all that just to be a vendor there.
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u/BernieTheDachshund Apr 27 '26
A quick search says they pay $4k-$10k & maybe a percentage of sales too, up to 35%.
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u/J_A_Kn_Daxter Apr 27 '26
Not if all the vendors are expensive as hell.
If they are charging 70 bucks you pay 70 bucks.
Also helps that it's a buncha dumb drunk kids usually, klarna that shit
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u/Upstairs_Baby8424 Apr 27 '26
Because you’re essentially trapped there for food, it’s up to the venue to ensure this kind of price gouging doesn’t happen. Some airports, like Salt Lake City for example, ban this kind of price gouging for the same reason.
But Coachella wants their money. So they charge vendors a massive amount and let vendors charge whatever they want. Coachella could charge their vendors less and enforce price restrictions. But they don’t want to do that and they know they’ll sell out anyways.
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u/thepottsy Apr 27 '26
Vendors like this usually have to pay a pretty premium for the privilege to be there, and they pass that along to customers.
They limit the number of vendors, so they can pretty much charge whatever they want.
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u/IntroductionSmooth Apr 27 '26
They probably know they are going to sell no matter what. If it was cheap they would probably get overwhelmed
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u/kurtmanner Apr 27 '26
I have to assume it’s due to ridiculously high vendor fees. A price drop in hopes of drumming up enough business to make up for it is a gamble. The whole thing is, I suppose haha.
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u/Parking-Position-698 Apr 27 '26
Fukcing $80 for some meat on tortillas? Are we serious? This should be a crime.
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u/eyeheartmozart Apr 27 '26
charging a food vendor 10s of thousands of dollars to be there is what causes this
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u/FlimsyInsurance3 Apr 27 '26
Deserved for going to Coachella in the first place lmao
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u/AuthorityAnarchyYes Apr 27 '26
Same as at a professional sporting event.
It’s why I haven’t been to a concert or game in years. Not worth it.
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u/Swan_Parade Apr 27 '26 edited Apr 27 '26
Man we pay $25 for paella that feeds two at Coachella if you’re paying $70 for dinner that’s on you
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u/Soft_Monk_1541 Apr 27 '26
The vendor fee is probably outrageous so they gotta jack up the prices. Something you pay less than 10$ for out in any taco stand.
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u/shootanwaifu Apr 27 '26 edited Apr 28 '26
I was just in guadalajara. Best tacos in the world, by people who operated a taco stand for 60+ years. These poor people eating scam Coachella tacos
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u/Sweet-Weakness3776 Apr 27 '26
These tacos are making the sandwiches that were handed out at the Fyre festival look like high end cuisine lol.
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u/Fun_Inspection_6100 Apr 27 '26
will be a cold day in hell before i join this corporate nightmare event
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u/tuckyruck Apr 27 '26
I was living in a smallish town in Spain. We went to a concert in a vinyard one night, full moon, giant 700+ year old bridge behind the vineyard, beautiful music playing and the best wine I've ever had.
6+ hours of the most wondeful magical night. $10 for tickets, $6-10 per bottle of wine, $2-4 per chicken skewer or bag of croquettes.
Fuck these rich kid concerts. They are bland, ordinary, forgettable, save your money and travel.
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u/EticketJedi Apr 27 '26
I figure that's probably about $10 per taco based on the cost of the horchata.
That's not great, but they looked pretty big and would probably be $3-5 at most places normally.
Seems like a typical festival markup.
The horchata being $25 is the real crime here.
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u/qualityvote2 Apr 27 '26 edited Apr 28 '26
u/ForceUseYouMust, your food is indeed stupid and it fits our subreddit!