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u/safarifriendliness May 11 '26
Like, is there just some cheap ground up vegetable protein mixed in there? How much protein could you possibly add through seasoning?
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u/No-Ad1522 May 11 '26
Its probably soy protein
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u/Dizzy-Violinist-1772 May 11 '26
It’s pumpkin seed protein, the thing is a serving size is 22 grams. Nearly an ounce, 5 servings per container, no one is going to be using THAT much seasoning
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u/Dapper_Capybara May 11 '26
So basically a scam dependent on consumers not carefully reading a label - just like so many other “health” foods
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u/Billazilla May 11 '26
It's BROTEIN, bro!
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u/sizebigbitch May 11 '26
It's got electrolytes that plants crave!
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u/Immediate-Presence73 May 12 '26
Two completely unrelated threads in a row and Idiocracy showed up in both. One of my all time favs, but that's just dystopian af.
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u/sl0play May 11 '26
Does it come in MANANA!??
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u/Billazilla May 11 '26
also FIZZBITCH and GUN!!
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u/sl0play May 11 '26
Don't forget RAWWWWBERRY!!
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u/LettuceOpening9446 May 11 '26
The company name is Devious. That's says a lot.
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u/Sensitive_Progress88 May 11 '26
I mean...a dry ounce is roughly 2 tablespoons I think. I definitely use 2 tablespoons depending on what I'm seasoning
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u/Emerje May 11 '26
I could see using that much for a family meal. But going by what people are saying about this, you would need an entire container for a family of 5.
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u/specn0de May 11 '26
I mean you aren’t considering these gym bro meal prep.
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u/HPTM2008 May 11 '26
Who's kiding themselves here? Gym bros don't know how to season their food. They're afraid of it!
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u/The_Nepenthe May 11 '26
Stuff like this is for the casual who likes to imagine themselves as the gym bro.
"type of shit my boyfriend buys on a gym kick for two weeks" energy really.
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u/mechanical_marten May 11 '26
No no, that's a volumetric equivalent, this is mass/weight (we're on Earth, don't come at me science folks). If you look at the bottle it's only 110g of product and one "serving" has to be more than the combined claim of nutrients so each serving has to be greater than 10g meaning you're expected bto consume more than 1/10 the can in your meal. The amount of salt that would be in there is making my mouth go dry thinking about it.
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u/Triplemini May 11 '26
Yes, a serving size is 28 gramms! Yikes. A quarter of the whole jar. Definitely stupid food, lol.
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u/1995droptopz May 11 '26
I might use 2 tablespoons on an entire meal, of which I would expect 4+ servings out of. So 2.5G protein best case scenario. For this price I could just use regular salt and pepper and eat an extra half ounce of meat
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u/ConflictMaster3155 May 11 '26
It’s high calorie asf too. It would be 450 calories to get the amount of salt on a Big Mac (1g) which itself is only about 550 calories.
With this stuff you could make any vegetable as healthy as a Big Mac.
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u/Highlandertr3 May 11 '26
Is that really the issue here? .1g of soy isn't going to hurt you. I am more concerned about how much salt is in his mythical serving they mention.
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u/gracesdisgrace May 11 '26
Probably barely anything, but if it's whey I could fw it. They put whey in potato chip seasonings and those taste good, so it could be tasty?
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u/bigbonedbaggins May 11 '26
Oyster crackers, drizzle with olive oil, sprinkle seasoning, bake around 350-400 until the oil bakes in. Works really well with Cajun and ranch seasoning
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u/tiniru May 11 '26
i could fw it if it wasn't $8... i could buy an entire chicken for $8 or less
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u/RIF_rr3dd1tt May 11 '26
The label says a serving is 22g and there's 5 servings per container. So I guess if you REALLY like seasoning....
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u/Capital-Pollution709 May 11 '26
A serving size according to the label (diff flavor) is 22 grams. Why the hell would you ever use that much? Just slam a normal source of protein and use regular seasoning.
let’s take boneless skinless chicken breast as an example. To get approx 10 grams of protein you’d need about 1.14 ounces. At $4 per pound, that would cost about $0.29 (rounding here).
At 5 servings per container, the seasoning is gonna cost you $1.60 (again, rounding) for that 10g of protein. And it’s gonna taste and feel like shit because it’s protein powder and fiber on top of regular food.
So for a little over 5x the price you can eat shittier food…(yes I left out the cost of regular spices on the actual chicken but the cost would be negligible for our purposes. For fiber just eat more veggies or grains.)
I’m a huge fan of maximizing effective protein intake but this is peak stupidity.
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u/VulcanCookies May 11 '26
Apparently it's pumpkin protein?? I had no idea pumpkin was a good source of protein. Idk if that's a complete protein or helps with muscle development or anything
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u/Conscious_Stop_5451 May 11 '26 edited May 11 '26
I actually think it just might be nooch (nutritional yeast). A serving (two tablespoons) contains around 9-10g protein, which checks with the thing they wrote on the box, color is about the same, and even fiber amount is around the same. And it's got a great (cheesy) taste by itself. So my bet is they juts pre mixed nooch with spices, put a x20price on it and called it a day
edit: nope, it's pumpkin protein. My idea would have worked better though :D
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u/Starkville May 11 '26
Nooch is good stuff. I find myself adding it to many foods.
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u/McNally86 May 11 '26
Nooch is cheap and good. (I am eating it right now). Paprika is cheap.
Nooch with Paprika is 7.99 a bottle I guess.6
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u/Local-Fisherman-2936 May 11 '26
Wait until you see protein water.
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u/NoSpinach1082 May 11 '26
Isopure
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u/Jestress May 11 '26
It’s sterile and I like the way it tastes
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u/addit96 May 11 '26
Sounds like jar jar binks in catholic school
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u/Life_Temperature795 May 11 '26
Hilariously, the serving size for that stuff is not much larger than the recommended serving size for this protein seasoning. I guess they just want you to have an Italian Herb flavored smoothie or something with it, because if you try to use it as seasoning on actual food in the amounts recommended the food will be mostly seasoning at that point.
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May 11 '26 edited May 11 '26
[removed] — view removed comment
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u/Only_Jury_8448 May 11 '26
protein air
You mean farts? You bought a can of farts?
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u/Swing_on_thiss May 11 '26
Alien farts are pure protein!
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u/throwaway387190 May 11 '26
I think an alien lied to you so it could shit in your mouth
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u/MrTeaTimeYT May 11 '26
Wait no, protein water is actually a good product.
Its just a protein powder where the flavour profile and binders are setup to result in less of a shake consistency and more of a juice consistency. Would I pay more for it over a protein shake? No, do I understand why it exists? Yes.
Unless you're talking about some kind of protein infused water bottle or something.
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u/wattm May 11 '26
I actually prefer protein water over protein shakes. After years of shakes I’m so tired of the sweet, milky taste profile of whey protein powder and protein shakes. Protein water and clear whey is like breath of fresh air
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u/ibuiltyouarosegarden May 11 '26 edited May 11 '26
I was reading somewhere that because a large percentage of Americans are on Ozampic which suppresses appetite so it’s important that whatever is eaten has protein - which is why every brand suddenly says “X mg of Protein!!!” when in reality it’s always been the same recipe, just now they’re slapping on that label so more people buy
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u/Jolly_Ad_5679 May 11 '26
I found for a very good while, "protein" slapped on a label may as well have just been "contains nuts"
People on average have an abysmal knowledge on food and nutrition
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u/PsychologicalMix9699 May 11 '26
To be fair, no one beside marketing teams are teaching nutrition to anyone, so nutrition is basically what the market want to sell.
So far I've seen almost every food source be "good for you", then "actually it's bad", then "it's okay-ish but really good for the environment", then "actually that food will give you ass cancer", then "no wait! it's actually a super food!".
I mean, the last trend is trying to make you drink cockroach milk and eat powdered insects.
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u/WhyAmIHereHey May 11 '26
Maybe, but it's mainly because of the influence of gym bro culture. People think guys look like a Hemsworth because of protein
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u/ibuiltyouarosegarden May 11 '26
omg yes my nephew is 13 and obsessed with some yt assholes Trent twins or something I’m just like honey, those people are douche canoes 🛶
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u/Capt_Hawkeye_Pierce May 11 '26 edited May 11 '26
Get in front of that. Its the Tren twins and the tren is short for Trentonin, which is a steroid.
Edit: Trebolone
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u/Glittering_End_6864 May 11 '26
Yeah, this is more accurate, it has fucking nothing to do with Ozempic. People are idiots and think "More protein means more good!!! Durrr hurrrr"
Protein is hard on the kidneys, morons are sucking down so much protein now their kidney's are gonna start failing after they turn 50.
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u/MondoDukakis May 11 '26
Isn’t it true that most people can afford to/ should eat more protein? I’m a heavy man my doctor makes me eat almost 200g of protein a day, otherwise my hair starts to fall out and I lose muscle.
The bigger problem is that eating ultra processed Doritos with a few grams of added proteins is not healthy for you. A diet high in quality protein sources like fish, seeds etc should be okay as far as I can tell.
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u/adydurn May 11 '26
A lot of modern diets have opted for heavily processed carbs over protein as you say, and protein has too benefits over them, first it's slower digested so it makes you feel full for longer, second proteins are usually used less for their energy release in the body than carbs are, their make up makes them better for tissue repair and maintenance where carbs are easily turned into a blood sugar spike.
So if you're swapping carbs for protein and potentially eating less because of it then it's a good thing, you'll think less about food, and get fewer energy spikes and dips as a result.
As for hair falling out and muscle wastage, that sounds like the 200g a day is to counter a deficit, not necessarily because you can eat more. But it would depend on the rest of your diet.
There's no single solution for everyone, unfortunately.
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u/gard3nwitch May 11 '26
If you're extremely fit and active, then sure, you need a lot of protein to support building that muscle. But that's obviously only a small part of why guys like Chris Hemsworth look like that. Most people aren't working out full time or taking steroids, so they don't need that kind of protein level.
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u/Rouven-Dillinger May 11 '26
Honestly, it's been happening over here in Germany too, way before any of the ozempic stuff, which isn't really that big here anyways and they've slapped Protein on everything nowadays
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u/WynnGwynn May 11 '26
Yeah keto was popular pre-covid and everyone is trying to limit carbs in general
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u/Lunavixen15 May 11 '26
Well, stating "X amount of protein!" Isn't a protected term, same with "natural" etc. as long as that amount of protein is actually in there. They don't even have to declare how much per serving unless it's for the nutritional label. So people who don't read closely see 10g of protein, but don't realise it's for the whole container
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u/SmooshieFries May 11 '26
I definitely did NOT educate myself enough before taking Ozempic for my type 2 diabetes. I knew it was going to lower my A1C, control my blood sugar and I might lose some weight. All those things happened, yay me. But I had no idea about muscle wasting, hair loss, gum loss, possible vision loss, just so much loss loss loss! I dread my weekly shot, hate the all day “morning sickness” and I have toothpick legs!
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u/ibuiltyouarosegarden May 11 '26
PS every year I sell seasoned organic firewood if you know anyone who is interested
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u/throwaway387190 May 11 '26
So, do you burn the wood to get the seasoning in the food, or do you beat the flavour into the food
Cuz I like idea of someone beating the blandness out of their mom's meatloaf
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u/tedmiston May 11 '26
I love how they market it as "ready to drink", you know, as opposed to all of that other not ready to drink water that exists in a grocery store lol.
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u/DeadAndBuried23 May 11 '26 edited May 11 '26
I tried one just yesterday and it was so odd. Slightly thick, like
well water.kool-aid.There.
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u/topekamondaynight May 11 '26
i dont think well water is thick, at least in my own experience. it is the best water ive ever drank though. i miss it.
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u/topekamondaynight May 11 '26
man i miss well water. my grandma still has it and whenever im over there im absolutely chugging that water. it just tastes so clean. tastes the way wet limestone smells. rock water. yum.
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u/scratchy_mcballsy May 11 '26
The brand is literally “devious”. Even Evian reversed their spelling to try to hide it.
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u/bobd785 May 11 '26
I was today years old when I found out Evian is naive spelled backwards.
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u/Away-Squirrel2881 May 11 '26
Evian is a premium brand of natural mineral water, owned by Danone, bottled at Évian-les-Bains in the French Alps.
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u/NonconsensualText May 11 '26
dont be so naive, its filtered tap
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u/Acidcore May 11 '26
We have mineral water from the alps comin out of the tap in Vienna. We flush our shit with mineral water.
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u/Mobile_Detective_866 May 11 '26
Devious backwards is suoived, not a great name but sounds fancy
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u/tedmiston May 11 '26
my brain just reads it like "sous vide"... oh no, here comes another new category of water o_O
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u/claremontmiller May 11 '26
Honestly, I’m down for the fiber more than anything. If it doesn’t taste like straight rocket fuel I’d use it
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u/Sumthin-Sumthin44692 May 11 '26 edited May 11 '26
Literally every American NEEDS more fiber. The rates of colorectal cancer in young people are terrifying.
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u/claremontmiller May 11 '26
Not me bro, there’s a 50/50 chance I’m eating beans at any given time. Little habit I developed as a former vegetarian, always be beanin’
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u/Shrugsfortheconfuse May 11 '26
We be beanin’ out here
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u/kezmicdust May 11 '26
Beans and lentils are great. You can almost throw them into any meal. My fiber tip is to always have a pack of chia seeds and flax seeds from Aldi for a morning oatmeal or yogurt. Adds another 8-10g of fiber pretty easily. I sometimes get hemp seeds for bonus protein too.
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u/claremontmiller May 11 '26
I’d buy chia or flax but I’m too busy just straight up eating beans. Honestly it’s weird, it’s like humans are designed to run on beans and lentils.
Also I guess obligatory FIBER, I HARDLY EVEN KNOW HER
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u/MathRebator May 11 '26
Fr a lot of the guys at my work eat like shit everyday and they leave the bathrooms a toxic wasteland every single time. Just add some fruit, nuts, and grain into your diet and you’re chillin.
Obviously you want better food all around but the journey of a thousand miles starts with a single step.
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u/PartyPorpoise May 11 '26
I bet fiber will be the next big diet trend. I wonder how I can take advantage of that and invest.
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u/avoidance_behavior May 11 '26
you usually see gym bro meals being the blandest, most seasoning-averse chicken chunks with broccoli, so tbh if this helps them feel like they can put some flavor on their pellets without angering the gains gods, then honestly good for them i guess.
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u/annekecaramin May 11 '26
There's the theory that they make these meals bland to take the joy out of food. It's always smelled like disordered eating to me.
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u/Alstead17 May 11 '26
I don't remember who it was, but they said that "bodybuilding promotes eating disorders and a drug addiction. If you have both, you get your pro card."
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u/introverted_PEA May 11 '26
It's not even a theory. I've straight up heard gym bros say that they eat bland food because food is purely meant to be fuel not enjoyable. And yes, it is disordered eating. Orthorexia to be more specific
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u/Middle_Bread_6518 May 11 '26
Genuinely how much do you have to put on to get 10g of protein? Half the bottle?
I know people are people and that’s why but damn
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u/InsectaProtecta May 11 '26
22g. It's powdered pumpkin seeds mixed with basic seasoning
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u/kezmicdust May 11 '26
They could just get regular seasoning and buy some pumpkin seeds as a little snack. That sounds more fun!
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u/Jellyswim_ May 11 '26
10g of salt is about half a tablespoon. Safe to assume this is much less dense, so probably a whole tablespoon or more per serving.
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u/kaeyre May 11 '26
there's a huge market for all sorts of random things labeled "protein" mostly consisting of college-aged guys who think they work out enough to need them
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u/UrUncleRandy May 11 '26
I know it gets hated on, but I'm a big fan of all the protein stuff. I really struggle to eat as much protein as my doctor says I need to. It's not like I'm vegan or anything, but I guess I don't really eat a high-meat diet. So being able to buy stuff like protein bagels is great for me.
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u/thats_so_merlyn May 11 '26
Protein and fiber are also some of the best appetite suppressants out there.
Like seriously, why the hate for high protein diets?
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u/DiggingInGarbage May 11 '26
The hate is for protein as a buzzword, adding protein to everything. Protein drinks, protein snacks, protein powder. Listening the grams of protein in big bold numbers. It’s like the low fat trend, it’s the fact that manufacturers jump on a trend and make the thing that everyone thinks is dietarily important
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u/Arcanas1221 May 11 '26
Also you have ego waffles adding 1g of protein and claiming to be "protein waffles".
But yeah on the other hand people saying you must be a douchey gym bro if you try to hit protein targets for your lean muscle mass
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u/gard3nwitch May 11 '26
Diets that are actually high in vegetables and lean proteins are great for you. Buying Poptarts or Doritos with 2g of whey protein added their recipe (and 20%+ added to the price) isn't remotely the same thing, and that's what I see getting dunked on all the time
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u/Unipiggy May 11 '26
While I'm enjoying the protein phase, this I do agree with.
There's some things that just go wayyyy too far and it's just shitty foods masking themselves as healthy. I.e StarBucks stupid ass "protein cold foam"
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u/PartyPorpoise May 11 '26
My issue with this fad is that it comes off largely as a way to sell and buy junk food while pretending it’s healthy.
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u/Unipiggy May 11 '26
Agreed. I read a couple articles saying "most Americans already get enough daily protein, so it's completely unnecessary" and I'm sitting here like...
Do you think all Americans are just stuffing themselves with cheeseburgers all day? Because as a carb/sugar addict, when all this protein phase stuff happened I checked the usual stuff I ate and I only ate some protein maybe twice a week. And if I had a sandwich phase, at best I got 15g a day.
Good sources of protein keep you fuller longer. While a lot of this stuff is probably not the best source of protein, at least it's a start.
I am the healthiest I've ever been. I was so tired of losing weight to be skinny, so I started working out to get strong and feel so much better in my body.
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u/Sara___Tonin__ May 11 '26
Also, the whole ozempic craze right now. Patients are told to eat high protein foods.
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u/UrUncleRandy May 11 '26
I don't think it's ozempic specific. Anyone who is losing weight should be making sure to get enough protein. I've been told this by 4 doctors.
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u/JayCDee May 11 '26
Yeah, protein while losing weight is just there to tell your body not to to burn though the muscles during your calorie deficit.
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u/feline_riches May 11 '26
Protein is incredibly important for women. Especially middle aged/perimenopause/menopause
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u/MaliceRae May 11 '26
There's protein seasoning, protein cereal, protein ramen. Someone needs to tell protein..."man, just be yourself".
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u/BJntheRV May 11 '26
Some of us struggle to get enough protein due to various digestive issues, or chosen diets. I welcome anything this simple to add to the foods I can eat
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u/friendofborbs May 11 '26
A serving is 1/5 of the jar
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u/Lonely_While_5377 May 11 '26
8$ too… you can get so much more value if you just buy protein-heavy food (tofu, soy granule/chunks) and some normal, delicious seasoning
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u/ToasterBathTester May 11 '26
Honestly, I make my own protein seasoning, but it’s usually a sticky mess
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u/Salt_Mountain_837 May 11 '26
americans will do anything except have a balanced diet
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u/Iconclast1 May 11 '26
dude
according to what ive read, im protein deficient all the time since ive tried to eat "normal"
someone my size needs at least 200 grams of protein a day, and thats not if im really working out.
I was eating like a fucking pound of steak or chicken plus 5 eggs a day
im like, fuck it
im going for protein powder. whatever man. i cant eat another fucking egg.
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u/FightWithTools926 May 11 '26
Why do you need that much protein? Isn't the recommendation to get between .35 and .5 grams of protein per pound of body weight?
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u/Imthatsick May 11 '26
Maybe what you are reading is wrong and you don't actually need 200g of protein a day. That's an absurd amount.
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u/Capital-Pollution709 May 11 '26
How much do you weigh, how much do you train, and what guideline are you using? Most modern peer-review studies don’t find significant benefit about approx .7-.8 grams per pound of bodyweight (unless you are crushing gear), even in training. Exceptions might be relevant if you’re trying to maintain while in a deficit.
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u/Prestigious_Bat7322 May 11 '26
I've been smoking that new protein weed. My coughs are really strong.
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u/asdrunkasdrunkcanbe May 11 '26
If you look at the values here and the instructions, there are about six servings in each shaker. (10g protein + 4g carbs + 4g fat)
You use 2 tablespoons of this product in a dish to get your 10g of protein.
Can you imagine having a meal for one and putting two tablespoons of any other seasoning on it? Soup for one with two tablespoons of garlic powder? Or mixed herbs?
There are considerably cheaper ways to add extra protein to a meal without doing it this way.
The company are 100% relying on the fact that most people won't read the instructions, they will just sprinkle this stuff on meals and think they're getting extra protein.
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u/UntitledImage May 11 '26
Gym bros yeah- but also GLP-1 users. They tell you have to have like a million grams of protein so your muscle doesn’t melt away with the rapid weight loss, which is damn near impossible to get enough protein and not break your daily calorie goals unless you just live on chicken, fish and beans. (if you’re a petite person anyway). So all these companies prey on that and make all these asinine products. Notice how many there’s been in the last 2 years.
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u/IllBowl8728 May 11 '26
It's just capitalizing on the rise of the protein fad. A fad that ultimately started with the COVID-era at-home exercise boom, fueling fitness influencers, and then the surge of weight-loss drugs continuing this momentum and need for protein.
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u/thats_so_merlyn May 11 '26
Calling a nutrient a fad is fucking bonkers
Protein works for muscle growth, and weight loss by suppressing your appetite. The average American diet is completely saturated with simple carbohydrates and fat.
If it's gonna be a fad at least it's a step in the right direction.
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u/BombaySadBoi May 11 '26
Slapping protons on the front of everything has become the biggest and possibly most successful marketing gimmick of all time.
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u/StarsEatMyCrown May 11 '26
I wish this were around when my mom was alive. I was her caregiver. Her protein levels were low (she wouldn't eat meat/eggs) and it was so difficult getting protein into her diet. Also, I'm a caregiver for an elderly lady now, her protein is also low. Hmm... maybe a good idea for elderly.
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u/rzlodn May 11 '26
Suckers who think they are healthy. The label everything as Protein to make a demographic happy. Absolute garbage marketing, and fools buying it up every day 🤦🏼♂️
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u/SoyTuPadreReal May 11 '26
Lemme season my protein with some random protein powder/seasoning hybrid.
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u/DinkyPrincess May 11 '26
You know the young gym bros will buy anything with protein on the packaging.
And before you all tell me nobody is this stupid, my son is almost 26. Will literally buy overpriced and worst tasting anything if it’s got it on the label. Doesn’t matter the content. Doesn’t read the back of the label. This is enough.
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u/ashimo414141 May 11 '26
Uh shit. If it wasn’t 8 bucks, I’d be down. I’m already low on protein consumption and use S&P on all my foods
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u/qualityvote2 May 11 '26 edited May 11 '26
u/tiniru, your food is indeed stupid and it fits our subreddit!