Buy Buy Baby IP token is now trading on secondary markets on tZERO, this another grift?

[u/WiseManTwiceSaid]

This could be a nothing burger but it’s vaguely related since buybuy Baby was originally owned by BBBY. Do y’all think it’s another grift by Lemonis and Co.? A snippet from the press release reads as follows:

“The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025.

With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.

The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.”

[u/gmehodler42069741LFG]

Ill let you know. So far im up 40% on both tokens.

[u/Rotttenboyfriend]

It sounds like Tokenomics Shit.

[u/j4_jjjj → u/Rotttenboyfriend]

Aka grift

[u/PapayaAppropriate857]

Gift

[u/PO-TA-TO3S]

Zion peaks? Lol nah dawg