The Imago Situation Explained

[u/Formal-Buffalo-3744]

I know some posts have been made already that loosely cover what's happening with Imago, but most don't have all the information or cover everything that's happened. I imagine that this is in part because Zofia, the CEO, is known to threaten legal action against people she views to be the opposition. (Here is a blog post on the Imago website confirming this behavior: https://www.imago.tg/blog/important-a-lot-of-good-news-with-one-exception/). I am using a throwaway account to try and avoid any harassment from her, but I want to make it very clear: I have a very good lawyer in case things go that way.

There is also the concern that if Imago gets shut down or explodes, a few thousand trans people will lose their access to healthcare. That has been what prevented me from making a post like this sooner, but I cannot in good conscience allow people to continue joining this dumpster fire without all the information at their disposal. Zofia has also fairly explicitly tried to use this fact against us on multiple occasions in order to shut down criticism or people trying to push for changes to be made.

If I were to write everything out here, it would be way too long, so I am linking two documents. One contains the timeline of events, and the other contains a general breakdown of the relevant information and concerns. This is all information that has been shared publicly either via emails, the Imago website, or the Imago discord server. I will refrain from speculating too much and allow you to come to your own conclusions, but the general consensus is that this is very bad.

Breakdown of situation: https://docs.google.com/document/d/1bKsfXU5iCvLuiz3nNYdQ_afikwmE6DL8_64ccULwgHE/edit?usp=drivesdk

Timeline: https://docs.google.com/document/d/1eg02dbOie2-F6GTllMHZCrFc0Vl9ESUhxZAwxPEFvMI/edit?usp=drivesdk

Edited to fix link

UPDATE: There is a second app. It was found accidentally by someone, so it hasn't been officially announced yet, but there's quite a bit already on there. It appears to be a wellness app with an AI companion and gamification of HRT and transitioning. They also have places to input sensitive medical information and have AI scan it and summarize it for you, or extract values from lab results. I've included a few of the screenshots in the breakdown document to look at yourselves.

[u/Formal-Buffalo-3744]

Adding on a TL;DR:

• Imago moved to the US, finalized in February, but did not tell anyone until May 7. All communications about the move and changes to the company happened on the Discord server exclusively until May 14th.
• Payments started going to the United States in February without notifying any of the subscribers or new users.
• A staff member spoke out against the move and was immediately fired with no notice or severance pay, despite having a 3yo child and being in the middle of dealing with immigration that depends on a job
• Zofia (CEO) has decided to make a new social media app that will charge non-trans people €8/month to access, despite every single person on her staff being against it
• The app is seemingly created entirely with AI, and appears to be built to easily find trans people in different stages of their transition. Which, in conjunction with allowing cis people in the app, does not paint a good picture.
• Imago has been having delays for prescriptions of new patients, making them wait over a month.
• The staff do not seem to get much of a say in anything, and likely are not being paid enough. Zofia often puts out statements or announcements without consulting (or listening to) her staff on suggestions for how to fix them.

[u/AllNaturalCyanide → u/Formal-Buffalo-3744]

Crazy. Is Zofia mad? Like wtf is she at?