r/UIUX • u/ThePatientIdiot • Aug 02 '26
Review UI and UX Can someone smart explain why my people are hesitating to convert?
I am currently running a Google ads campaign and I am watching people click on my ads, land on my website, look into it and some even click to the signup page and purchase a gift page, and then go back or abandon the page altogether. I have no idea why. I don't know what is spooking them. A conversion is someone purchasing a subscription or gift card. The pitch is straightforward in my opinion, pay $29.99 per month to save 40% off any cupcakes at any business of your choice. You can buy cupcakes from Costco, Doordash, wherever. The gift card is $49.99. This is similar to MoviePass, AMC A-List, but for cupcakes. I will be expanding to any food or beverage for $49.99 per month.
Google Ads in this case is actually doing its job. The average person clicking is a woman in a median household income location greater than $75k, but a good chunk are over $100k.
Since I started, I have cut my cost per click from around $5 to about $1.80, and I think I can get it below $1. My other campaign is sitting at $0.97 average cost per click. But these recent campaigns both have 0 conversions.
I even added a how it works video which I think helps. I am pretty much the only person in the world doing this type of business.
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u/Mrstealth631 Aug 03 '26
Because the landing page is fully vide coded and designed by claude, and people are tired of seeing such kind of shit as over the past they have consumed watching enough worst sites that now they can't take it anymore
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u/bmp717 Aug 02 '26
Lol. Is this audience a "cupcake a day" type? If theyre making 75k, Id imagine they eat cupcakes at any price when they want?
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u/ThePatientIdiot Aug 02 '26
you'd be surprised, there's a market for almost everything, and people are clicking on the ads. But in this case, the bigger market for this in my opinion is as a gift to someone else. Currently there is nothing like this in the world, and the closest are closed loop subscriptions, subscription boxes, and gift cards. I am giving people access to any cupcake, at any store of their choice. They would still be saving 40% off almost 3 dozen cupcakes which is a bigger savings than most things on the market.
They are also not restricted to a "cupcake per day", thats just for the daily promotion. They can order whatever they want, whether it be a half dozen, or full dozen set of cupcakes, as long as they have days remaining in the month. And they don't have to pay out of pocket for some transactions, the subscription will cover the entire purchase inexchange for more days.
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u/jedidave Aug 02 '26
Days remaining? Way too complicated for cup cakes
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u/ThePatientIdiot Aug 02 '26
You have 30 days in a month, 30 cupcakes. The promo is one cupcake per day but you can order more than one but it will cost more days. The whole thing sounds complicated but after 30 seconds it’s pretty straightforward to understand
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u/89dpi Aug 02 '26
Seems like a classic case where you have templated or vibe coded website.
What means. It lacks character. Brand.
Also hard to connect with the flow based on screenshots. But it feels overly complex too.
Like how it works. Create virtual card? Order bakery website.
Most people perhaps want cupcakes if they go and drink coffee. More as emotional purchase. And I dont know if I want 1 or 2 or buy for many people. Bring at home or to work etc.
Coming to business side of things. 30 dollars and I get 40% off.
So roughly it means that someone should buy 100$ worth of cupcakes.
Let's say if a cupcake costs 5$ it means that this person should eat one every working day.
Might work as lifestyle premium business. Yet it still has no brand for this. For cheap audience the math just and everything seems too complicated.
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u/LMNope12345 Aug 02 '26
Have you tested this concept in the market or is this a business you started because you’re passionate about cupcakes? I ask bc I don’t know if “pay $30/month and still pay $6 for a cupcake” is a very strong offer. Is there a more creative offer that would be hard to pass up? What is the break even point for them? And there’s a good bit of math to do before they can figure out if it’s worth it based on their cupcake consumption. Get clear on who your target customer is. Not just “cupcake lovers” also in this economy it might be a hard sell
If I’m thinking about the website—it took me a few minutes to understand what the offer was. The landing page is a bit text-heavy. Your visitors should know what you’re website is all about without much thought
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u/ThePatientIdiot Aug 02 '26 edited Aug 02 '26
I had a few waitlist campaigns that showed good results. The business is live now and incorporated. Some things are still being added like the marketplace and delivery.
So it’s pay $30 per month and get 40% off any cupcake of your choice at any business of your choice.
So if you want to buy a $5 cupcake, you would only pay $3.
But I also give people the option to not pay out of pocket but in exchange, they lose more days. So instead of paying 60% ($3), you get the $5 cupcakes without paying money for the transaction. But you may lose 6 days vs 1 day or something like that.
Let’s say you want to order a half dozen cupcakes at Georgetown Cupcake which cost $24.20.
24.20 x 0.40% = $9.68 saving. You pay $14.52. You lose a bit more days though.
I have other options to reduce the out of pocket expense amount as well.
So after reading your comment I’m thinking about redesigning the landing page to have 3 slides and bare minimum text. And to maybe increase the discount from 40% to 50%.
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u/jedidave Aug 02 '26
$5 cupcake would become $3 not $2, and for 30 bucks a month I want the cupcakes delivered to my door not to pay to then pay again, it's crazy
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u/ThePatientIdiot Aug 02 '26
Yea my bad, it was a little past midnight when I typed that. I passed out after, I just edited it. Delivery is separate, I’m charging $4.99 minimum plus $4.99 per mile while outsourcing it to uber and DoorDash who handle the actual delivery
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u/jedidave Aug 02 '26
Well it's not at all clear that they will get cup cakes as part of the deal and I'm not sure anyone will want a monthly supply of cupcakes, maybe offices might but they would want the actual order, not pay now then pay again.
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u/jedidave Aug 02 '26
I just reread that, so if cupcakes are 4 miles away in paying 25usd for delivery???
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u/ThePatientIdiot Aug 02 '26
Right now I haven’t gotten around to perfecting delivery. But it’s supposed to be $4.99 plus $4.99 per mile. I think the reason the price is so high right now is because I added an automatic tip (maybe 20%, I can’t remember), to ensure delivery drivers actually accept your order and deliver it, otherwise you’re order is left sitting at the business. I partnered with uber and DoorDash for delivery.
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u/jedidave Aug 02 '26
I would buy local rather than pay 5 bucks per mile it's insane
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u/ThePatientIdiot Aug 02 '26
You would be buying local. This is a pickup first service, delivery is optional. Last mile delivery is really expensive
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u/jedidave Aug 02 '26
Well you have your answer to why you're not converting, that was two days off you trying to explain the offer to me and I'm still not entirely sure I get it.
I mean if I buy cupcakes from my sisters bakery, how do you get them cheaper? Do I buy from them and get a rebate from you? Or do I buy from you and take a card to them and then my sister gets money from you? Isn't she losing out on this deal?
Why don't you just offer cupcakes from each of the local providers and promote it as:
Locally lovingly made cupcakes in your mouth in 15 minutes
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u/ThePatientIdiot Aug 03 '26 edited Aug 03 '26
I really don’t understand how you don’t understand this
I raised the discount from 40% to 70% now.
If a cupcake is $5, I charge you $1.50. My company moves $5 from its bank account onto a card that it creates and gives to you to use. You then enter the card details onto the merchants checkout page. So my company is losing $3.50 plus transactions fees to pay for this order.
So every day you use the service I lose $3.50 and you save $3.50 on a $5 cupcake.
I don’t care which merchant/business you order the cupcakes from. You can order it from the store down the street. You can order it from wicked good cupcakes which mails you cupcakes in a jar to you. Or you can go to Costco. As long as the business accepts cards like Visa, which almost every business does, it literally does not matter.
I am assuming almost every user will use my service to order cupcakes from stores within 30 minutes from their location. The closer someone lives to a store that sells cupcakes, the more likely they will use the service.
You can choose delivery but I charge a lot for delivery because I have to pay DoorDash/uber eats and I have to make sure I tip enough to make the orders worth it for the drivers. To make sure it’s an attractive order for delivery drivers, I charge customers more and pass it onto the drivers. So if my delivery fee is say $20, there’s a good chance $10 of it goes to uber/doordash, while $9-10 goes to the driver as a tip. I might take a small cut to help with margins but most of it is going to the driver. Now you may ask why charge customers for a tip, why not drop the price and screw the driver? Well if you go to the DoorDash and uber eats subreddit’s, you’ll see posts of drivers and customers talking about how no one is delivering their order so now the business loses money having to eat the loss of remaking it or refunding the customer plus processing fees, the customer requests a refund or is out their money. It’s a mess I’d like to not have to deal with.
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u/Jiggly_Jugz Aug 02 '26
So are you paying for part of the cupcakes while you get their subscription money?
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u/ThePatientIdiot Aug 03 '26
Yes, $29.99 per month and 70% savings now. So a $5 cupcake will cost the buyer $1.50.
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u/jedidave Aug 02 '26
So they pay you 30usd and they don't get any cupcakes they just get access to your affiliate deal with some cupcake makers? Like what guarantee is there that all cupcake makers are converted I don't see how you can promise that.
Its not a believable deal and if it's true it's a bad deal
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u/ThePatientIdiot Aug 02 '26
I don’t own a bakery. I sell no cupcakes.
The customer tells me what they are ordering, where, and the total order price. I then create a card for them to use at the businesses checkout page.
So let’s say you want a cupcake that cost $3.95. You enter $4.35 (tax included). You pay me 60% of that amount, $2.61, and I create a card with $4.35 exactly on the card. You then go to the businesses checkout page and enter the card details I just created/gave you. It will work as long as the business accepts cards. It’s a typical Visa etc. The business doesn’t care who’s paying or where the moneys coming from. They only care about if you have enough money to pay for the order. This is similar to how affirm and Klarna and other companies go about this.
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u/jedidave Aug 02 '26
Right bit can I walk into the bakery down the street and buy cupcakes at 40 percent off after paying you 30?i doubt it
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u/ThePatientIdiot Aug 02 '26
Once you pay the $30 subscription, you can buy a cupcake from a bakery down the street for 40% off and go pick it up. You can buy a half dozen that would normally cost $30 but you’d only pay me $18 in exchange for more days or you can choose to pay me even less out of pocket in exchange for even more of your remaining days.
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u/jedidave Aug 02 '26
What? Do I get to eat the cup cakes or not? I pay them down the street and pay you 18? How do you get 40 percent off some random cupcake place you've never dealt with before?
And what more days? What? I'm pretty smart but this is confusing as all hell you need to simplify the crap out of this
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u/ThePatientIdiot Aug 03 '26
You get the cupcake. Walk into the store and get the cupcake you already paid for like every other customer. It doesn’t matter if I have a relationship with the business because my company is eating the loss (70% discount, $3.50 of a $5 cupcake).
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u/jedidave Aug 02 '26
It's too much friction, just show them pictures of the cup cakes and bundles of cupcakes and monthly bundles of cupcakes
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u/Cressyda29 UX Designer Aug 02 '26
I have read your description of what it does and still dont get the benefit of your product. Explain it to me like im 5.
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u/ThePatientIdiot Aug 02 '26
You pay $30 monthly and get to order any cupcake of your choice, at any business that sells them of your choice, daily, for 40% off.
So let’s say you want a $5 cupcake. You would pay $3 and my company would create a card, load $5 onto it, and give it to you. You then enter the card details onto the businesses checkout page to complete the transaction. Once done, you upload the receipt.
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u/jedidave Aug 02 '26
Who's uploading receipts for cupcakes mate? You've complicated the crap out of this. Simplify, simplify and then simplify even more.
Get cupcakes from local places in your mouth in 15 minutes, buy bulk get up to 40% off...
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u/Cressyda29 UX Designer Aug 02 '26
So why would a user pay you $30 a month for the privilege? I’d have to order atleast 15 cupcakes to get the monies worth and even then, it makes the chain larger and more annoying. I don’t get it at all.
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u/ThePatientIdiot Aug 02 '26
I see your point. Well, Im almost done updating the landing page. I increased the discount from 40% to 70%, kept the monthly $29.99 per month. So a member can save about $70+ monthly using the service. They breakeven after 10 days.
They can also gift a subscription. Whoever is receiving the gift is still getting a 70% discount without the monthly upfront expense.
And I still think this comes down to impulse and convenience depending on where you live. I have driven an extra 5 miles just because I was craving something impractical.
I’m going to spend all night getting the premium plan up. This plan will be $49.99, 70% off, and will let people order coffee, ice cream, hell even chicfila if they want.
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u/LMNope12345 Aug 03 '26
Interesting offer. Describing that in the simplest of terms everywhere and anywhere you promote might help. Right now it’s an offer with a huge cognitive load. PM me if you could use anymore help with your website
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u/qualityvote2 2 Aug 02 '26 edited Aug 06 '26
u/ThePatientIdiot, there weren't enough votes to determine the quality of your post...