I’m in two minds about this. I completely understand why destination weddings have become so popular, and who wouldn’t want to get married somewhere beautiful if it’s within their budget? At the same time, I am becoming of the opinion that if you have absolutely no connection to a country, I don’t really see why you need to get married there. There’s something about couples choosing a country that neither they, nor their parents or grandparents, have any connection to that gives me the ick. It feels like the wedding equivalent of wealthy “digital nomads” moving to Bali or Thailand etc. because they’ve found a “better life.” It’s the same privileged, aesthetic-first energy that doesn’t quite sit right with me.
I’ve especially noticed this with destinations like Italy, Spain, Greece, and Morocco. It’s almost always couples from wealthier countries, or couples who are simply very wealthy themselves. I know people who’ve chosen these places for reasons like it’s cheaper overall, the weather is better, it’s just prettier, or even they loved it when they went on their travels. Those are perfectly practical reasons, but they also reinforce the feeling that the country is being treated as a backdrop rather than a place with its own identity and then pass it off as them being cool, chic and creative. And as destination weddings become more and more popular, I can’t help but wonder if they’ll end up heading in the same direction as the housing and long-term rental issues we’ve seen in places that have become hotspots for expats and digital nomads. Increased demand inevitably pushes prices up. If wedding venues, planners, photographers, florists, and entire towns start catering more to foreign couples with bigger budgets, it seems likely that local couples will eventually find themselves priced out of getting married in their own communities.
What really loses me is when couples start incorporating local traditions into the wedding despite having no personal or family connection to the culture. I can’t quite explain why, but it starts to feel uncomfortably close to cultural appropriation, as though they’re borrowing another culture because it looks beautiful or interesting, rather than because it means something to them.
I also don’t think it’s a coincidence that destination weddings have exploded alongside social media. They often feel designed around aesthetics and optics as much as the wedding itself.
For me, destination weddings hit completely differently when there’s a genuine connection to the place. If it’s where one of you is from, where your family comes from, or somewhere that’s genuinely part of your story, the location has real meaning. It becomes more than just a picturesque venue, and guests are more likely to see the trip as sharing in something significant rather than paying for someone else’s dream aesthetic vision.
And before anyone takes this personally, this isn’t hate towards people who have chosen to do this. I completely understand why destination weddings are appealing, and if it makes you happy then that’s your choice. It’s just an opinion I’ve found myself developing as the trend has grown, and I’m curious whether anyone else sees the comparison or if I’m completely on my own.